1. Ge#ng
your
City
or
Community
Ready
for
#GivingTuesday
2014
Lessons
from
Bal>more
Free
Guide:
bit.ly/LocalGuide
heather.fields@networkforgood.com
@network4good
Heather
Fields
“Quarterback”
BmoreGivesMore
Campaign
2013

2. Help
yourself!
bit.ly/LocalGuide
Contents
include
more
details
on:
• 11
key
strategies
for
a
successful
giving
days
• How
to
staff
a
Giving
Day
• What
to
do
aSer
the
Giving
Day
• Monthly
planning
and
recommenda>ons

3. Bal:more’s
#GivingTuesday
Campaign
• Campaign
to
be
the
most
generous
city
in
America
by
raising
$5M
for
Bal>more
causes
• Executed
by
dedicated
group
of
partners
• Supported
by
agile
marke>ng
team
• Convened
by
GiveCorps
• Made
it
all
about
inclusivity
and
welcomed
all
forms
of
generosity
…
It’s
not
too
late!
We
kicked
off
in
September.

4. #BmoreGivesMore
Results
• $5.7M
Raised!
• Led
by
top
Bal>more
nonprofits
• Hundreds
of
local
nonprofits
par>cipa>ng
• Supported
by
community-­‐oriented
small
businesses
• Media
push
by
partners
and
Mayor’s
office
resulted
in
dozens
of
news
ar>cles

5. Dedicated
Campaign
Site

7. 1.
Set
a
big
goal!

8. 2.
Engage
the
Establishment
It’s a young movement, but the establishment is a
key partner! Promote them at key moments.

9. Easy
for
public
officials
to
rally
around
big,
feel-­‐good
goal.
Our
mayor,
Stephanie
Rawlings-­‐Blake,
was
a
key
social
ambassador.

10. 3.
A
passionate
leader
&
team

11. 11
4.
Brand
your
campaign

12. 12
5.
Amplify
through
“hubs”

13. 6.
Be
crea:ve…and
social
Stories,
images,
video,
events

14. 7.
Be
Contagious
Weekly,
SHAREABLE
content
Donors
Partners
Large
NPOs
Small
NPOs
Ambassadors
Media
Volunteers
2
Hints:
COPE
-­‐
Create
Once;
Publish
Everywhere
Avoid
the
informa:on
firehose!

15. 8.
Engage
other
community
partners

16. 9.
Play
games.
Encourage
compe::on.
Challenges
Fundraising
Teams
Matching
Funds

17. 10.
Build
a
parking
lot
5

18. 11.
Celebrate,
thank,
celebrate.

19. Help
yourself!
bit.ly/LocalGuide
Contents
include
more
details
on:
• 11
key
strategies
for
a
successful
giving
days
• How
to
staff
a
Giving
Day
• What
to
do
aSer
the
Giving
Day
• Monthly
planning
and
recommenda>ons