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Microsoft Distribution Channels Presentation
1. Describe and evaluate strengths and weaknesses of their distribution approach and make suggestions for their future development By Ronan CHARDONNEAU
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3. Created in 1975 by Paul ALLEN & Bill GATES In 2008 it is 91,259 employees in 105 countries Two Main products: Other products: MSN, Encarta, PC accesories, Xbox
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7. Strenghts Piracy: “ let them pirate software developed by Microsoft -that increases the overall number of Microsoft software users and some of them may eventually convert into paying customers.” You get some market shares rather than profit You can even beat your competitor(Linux requires more discs in some cases) A better image; A Microsoft dependency
8. Included with the PC Distribution channels are then the same as the ones of a PC Bundling: from http://www.investorwords.com/620/bundling.html « The practice of joining related products together for the purpose of selling them as a single unit. » Illegal in most of the countries
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17. Conclusion “ Bill Gates was not a computer wizard but a genius of marketing.” “ I do not think that a company such as Microsoft Thinks about going bankrupt” Their distribution channels are until now unbeatable They should however as a security take care about their image, in the field of technology threats can happen at any time
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