4. American MNC founded in 1901
Fortune 500 company
A pioneer in agribusiness with products like herbicides,
pesticides & crop seeds
First to genetically modify a plant cell in 1982
6. High Technology
Science based industry
Emphasis on continuous innovative activities
Survival & growth
Research & Development
Measured in terms of advancements in R&D pipeline
9. Capital Intensity
Capital-intensive industry
Investments exceeding $100mn to develop a single product
Takes an average of 12 years to have an imminent result
Long lead period could affect survival of these companies
Ability of a company to raise capital becomes a crucial factor
for its survival and growth
Can be measured by using comparative and trend analysis
11. Public Relationships
Need to foster strong relationship with finance
providers, press etc.,
Public relationship is a crucial survival factor
Transparency could secure continuing investors’ supports and
confidence
Companies need to maintain a positive public image
Can be measured using sentiment analysis
12.
13. Monsanto Testimonial
Shri. Sadanand Sharma,
Devan village,
Khagaria district Khagaria, Bihar*
"I have been sowing Monsanto DeKalb® maize seeds since 1992. Before that
we were using seeds of other companies. However, our financial condition
improved after we started planting Monsanto seeds. In 1992, we only had 10
acres of land where we planted different hybrids. Today we own 40 acres of
land and a double storey house. I could also educate my daughters before I got
them married. Both my sons are studying in the Khagaria city – one of my sons
is doing his BA, while the younger one is in 11th standard. This improvement in
my life has come thanks to Monsanto's better quality seeds, which ensures
better output of my farm land."
