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Key performance indicators


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Key performance indicators

  1. 1. Key Performance Indicators Field of Biotechnology Study of performance indicators considering a case of Monsanto Nagarjuna Adiga 4/4/2013
  2. 2. What is Biotechnology? Biotechnology is technology based on biology, especially when used in agriculture, food science, and medicine. The UN Convention on Biological Diversity has come up with one of many definitions of biotechnology: "Biotechnology means any technological application that uses biological systems, living organisms, or derivatives thereof, to make or modify products or processes for specific use." For thousands of years, humankind has used biotechnology in agriculture, food production and medicine. The term itself is largely believed to have been coined in 1919 by Hungarian engineer Karl Ereky. In the late 20th and early 21st century, biotechnology has expanded to include new and diverse sciences such as genomics, recombinant gene technologies, applied immunology, and development of pharmaceutical therapies and diagnostic tests.
  3. 3. Introduction to Monsanto  American MNC founded in 1901 by John Queeny  Headquartered in St. Louis, Missouri, United States  A Fortune 500 company  A pioneer in agribusiness with products like herbicides, pesticides & crop seeds  Global employee strength of 21,183  First to genetically modify a plant cell in 1982 Monsanto was a pioneer in applying the biotechnology industry business model to agriculture, using techniques developed by Genentech and other biotech drug companies in the late 1970s in California. In this business model, companies invest heavily in research and development, and recoup the expenses through the use and enforcement of biological patents. Monsanto's application of this model to agriculture, along with a growing movement to create a global, uniform system of plant breeders' rights in the 1980s, came into direct conflict with customary practices of farmers to save, reuse, share and develop plant varieties. Its seed patenting model has also been criticized as bio piracy and a threat to biodiversity. Monsanto's role in these changes in agriculture (which include its litigation and its seed commercialization practices), its current and former agbiotech products, it’s lobbying of government agencies, and its history as a chemical company, have made Monsanto controversial.
  4. 4. Performance Indicators A performance indicator or key performance indicator (KPI) is industry jargon for a type of performance measurement. An organization may use KPIs to evaluate its success, or to evaluate the success of a particular activity in which it is engaged.  A business may have as one of its Key Performance Indicators the percentage of its income that comes from return customers.  A school may focus its Key Performance Indicators on graduation rates of its students.  A Customer Service Department may have as one of its Key Performance Indicators, in line with overall company KPIs, percentage of customer calls answered in the first minute.
  5. 5.  A Key Performance Indicator for a social service organization might be number of clients assisted during the year. 1. High Technology  Science based industry  Emphasis should be on continuous innovative activities  High Technology is highly essential for Survival & growth  Research & Development should be the core competence Measured in terms of advancements in R&D pipeline
  6. 6. 2. Capital Intensity  Capital-intensive industry  Investments exceeding $100mn to develop a single product  Takes an average of 12 years to have an imminent result  Long lead period could affect survival of these companies  Ability of a company to raise capital becomes a crucial factor for its survival and growth Can be measured by using financial statements
  7. 7. Net Sales, Earning per share & Cash Flow of Monsanto for the year 2010, 2011 & 2012 3. Public Relationship  Need to foster strong relationship with finance providers, press etc.,  Public relationship is a crucial survival factor  Transparency could secure continuing investors support and confidence  Companies need to maintain a positive public image Can be measured using sentiment analysis & Public opinion
  8. 8. An example of opinion survey on Starbucks Sources    
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