Hiring in Digital in 2013:
Themes & Lessons Learned
Clare Johnston, Founder & co-CEO, The Up Group
NOAH ’13
The Up Group builds
outstanding digital
leadership teams for
the world’s most
innovative companies
We place Board and senior executive
talent across functions
• Chairman
• Non Executive Director
• Chief Executive Officer
...
We source talent globally with a focus
on building European-based teams
2013

FOUR KEY THEMES
1. THE YEAR OF THE MARKETER
1. Marketing is the most sought
after function
2. Salaries have escalated
3. Brand building is back
4. The demands on a ma...
2. THE ELUSIVE PRODUCT MANAGER
1. Understanding of what makes
a PM is evolving
2. The local hiring pool is
immature
3. The US is a key source of
talent
4...
3. GETTING SERIOUS ABOUT VP INT’Ls
1. More US-based venturebacked companies are
launching in Europe
2. Commitment is higher
3. Honest conversations are
now a...
4. NEW ROLES, NEW PRIORITIES
1. BI / Analytics / Data is moving
into the C-suite, as is HR
2. Tech roles are becoming more
tailored
3. New roles are em...
2013

TWO LESSONS LEARNED
1. HIRING FAST
1. Invest the time upfront to
understand what you really
need
2. Better to have a gap than a
bad hire
3. Force yourself to...
2. SEEKING AN ‘A’ PLAYER WITH A ‘C’ BUDGET
1. Compromise on seniority
2. Expand the role
3. Negotiate creatively
2014: THE YEAR OF CREATIVE
PROBLEM SOLVING
Talent Workshop
4.25pm today, upstairs!

Partner, Index Ventures
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The Up Group - NOAH13 London

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Hiring in Digital in 2013: Themes & Lessons Learned - Presentation by Clare Johnston, Founder & Co-CEO of The Up Group at the NOAH 2013 Conference in London, Old Billingsgate on the 13th of November 2013.

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The Up Group - NOAH13 London

  1. 1. Hiring in Digital in 2013: Themes & Lessons Learned Clare Johnston, Founder & co-CEO, The Up Group NOAH ’13
  2. 2. The Up Group builds outstanding digital leadership teams for the world’s most innovative companies
  3. 3. We place Board and senior executive talent across functions • Chairman • Non Executive Director • Chief Executive Officer • Chief Operating Officer • Managing Director • VP International / EMEA • General Manager (by Product / Country / Division) • Chief Marketing Officer • Chief Product Officer • Chief Technology Officer • Chief People Officer / Chief Talent Officer • Chief Financial Officer • Chief Revenue Officer / Chief Commercial Officer • Chief Data Officer / Business Intelligence Director • Chief Strategy Officer • VP Corporate Development • VP Business Development • Operations Director / Customer Services Director
  4. 4. We source talent globally with a focus on building European-based teams
  5. 5. 2013 FOUR KEY THEMES
  6. 6. 1. THE YEAR OF THE MARKETER
  7. 7. 1. Marketing is the most sought after function 2. Salaries have escalated 3. Brand building is back 4. The demands on a marketer are high 5. Structure is a key challenge
  8. 8. 2. THE ELUSIVE PRODUCT MANAGER
  9. 9. 1. Understanding of what makes a PM is evolving 2. The local hiring pool is immature 3. The US is a key source of talent 4. Founders are becoming more comfortable hiring CPOs
  10. 10. 3. GETTING SERIOUS ABOUT VP INT’Ls
  11. 11. 1. More US-based venturebacked companies are launching in Europe 2. Commitment is higher 3. Honest conversations are now a given 4. Compensation packages are becoming realistic
  12. 12. 4. NEW ROLES, NEW PRIORITIES
  13. 13. 1. BI / Analytics / Data is moving into the C-suite, as is HR 2. Tech roles are becoming more tailored 3. New roles are emerging as understanding of key business drivers deepens
  14. 14. 2013 TWO LESSONS LEARNED
  15. 15. 1. HIRING FAST
  16. 16. 1. Invest the time upfront to understand what you really need 2. Better to have a gap than a bad hire 3. Force yourself to slow down 4. Reference properly
  17. 17. 2. SEEKING AN ‘A’ PLAYER WITH A ‘C’ BUDGET
  18. 18. 1. Compromise on seniority 2. Expand the role 3. Negotiate creatively
  19. 19. 2014: THE YEAR OF CREATIVE PROBLEM SOLVING
  20. 20. Talent Workshop 4.25pm today, upstairs! Partner, Index Ventures

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