Home Hunters in Northeast Ohio
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Who's shopping for homes in Northeast Ohio? Before you start your next real estate marketing campaign, check out the demographics of your local home hunting audience.
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Home Hunters in Northeast Ohio
- 1. 43% 57% are women. are men. Half are married. 48% have children living with them. • Replacement Windows: $4,242 • Total Home Improvements: $2,671 • Carpeting/Floor Covering: $1,173 • Furniture: $1,462 • Mattress: $975 • Lawn/Garden Items: $229 • Draperies/Blinds/Other Window Treatments: $165 40% of local home hunters have looked for real estate listings online in the past 30 days. Top Counties of Current Residence for Local Home Hunters • Cuyahoga – 37% • Lorain – 13% • Stark – 11% • Summit – 10% • Richland – 9% 152,591 home hunters in Northeast Ohio—local adults who are planning to buy a house, condo or co-op in the next 12 months. 37% 11% 10% 13% 9% Average Amount Local Home Hunters Spent on Household Items/Home Improvement Projects in the Past Year. Home Hunters in Northeast Ohio Average Market Value of Current Owned Home: The average local home hunter is 41 years old and has an annual household income of $64,189 $248,842 27% They have spent an average of 8 years in their current home. Nationally, mobile accounts for of all online searches related to buying a home. 92% of all home hunters use the Internet in some way in their home search process and 50% use a mobile website or application in their home search. 49% of home hunters made a home improvement in the past 12 months. Google Data, June 2014 National Association of Realtors, Profile of Home Buyers and Sellers, 2014 Source: 2015 release 1 Scarborough Report. © 2015 Scarborough Research. All rights reserved. TOP 5 Types of Home Improvements Done in the Past Year by Local Home Hunters Heating or Air Conditioning Landscaping Carpeting or Floor Covering PlumbingInterior Paint or Wallpaper To learn about Northeast Ohio Media Group’s real estate marketing solutions, go to neohiomediagroup.com/realestate. The Plain Dealer, cleveland.com, and Sun News reach 47% of local adults planning to buy a home in the next year.