This presentations gives a brief overview of the National Coalition for Sexual Health's main activities and accomplishments over the past year.

1. It’s about honesty. It’s about knowledge. It’s about time.
NCSH: Highlights of the Year
Susan Gilbert, MPA, Co-Director, National Coalition for
Sexual Health
Jennifer Rogers, MPH, Co-Director, National Coalition
for Sexual Health

2. It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.
• Make sexual health a
common part of our
national discourse
• Provide and promote
high quality sexual
health information
• Promote the delivery
and integration of sexual
health
care services
Quick Refresher: Our Mission

3. It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.
• Promote NCSH products and encourage use by
members and non-members
• Expand size, reach and impact of NCSH
• Secure media coverage of important sexual
health topics
• Start development of new tools for health care
providers and the public
Goals for this Year

4. It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.
• Current membership is 132; 17 new members
added this year.
• Sexual Health in the News reaches 770
individuals/organizations each week.
• NCSH increasing visibility at national
conferences
– National Sexual Health Conference, planning
organization
– STD Engage
– NFPRHA
Expand Size and Reach of NCSH

5. It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.
NCSH Products

6. It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.
• Launched NEW NCSH website
• Conducted personalized outreach to
organizations
• Created promotional materials
• Presentations/exhibits at professional meetings
• Disseminated Sexual Health in the News
• Engaged with social media/traditional media
Promotional Strategies

7. It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.
• What’s new?
– Direct access to our products, tools and microsites
– Mobile-friendly
– Easier to navigate & more engaging
– Streamlined path to membership
• https://nationalcoalitionforsexualhealth.org/
Redesigned NCSH Website

8. It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.
• Promotional efforts:
– Conducted personal outreach
– Meet with prospective
partners (outside of membership)
– Exhibit at professional meetings
Health Care Provider Tools

9. It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.
Updated Pocket Cards

10. It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.
• Integrated into trainings
– Power to Decide (pocket cards in rural Kentucky)
– Kaiser Permanente Mid-Atlantic (pocket cards with MDs)
• Shared materials with their networks/members
– NYC STD/HIV Prevention Training Center (sent cards to
Medical Directors)
– Cardea (provider materials in presentation/workshop)
• Included resources in written & online materials
– NACHC (Compendium featured in LGBT Toolkit)
– Center of Excellence/Morehouse (shared materials with
faculty, staff, and local sexual health organizations)
Promotion by Members

11. It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.
• Bookmark
• Palm card
• Shareable graphics
Five Action Steps:
Promotional Tools

12. It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.
• Promotion via media interviews
– Shan Boodram on Rachael Ray Talk Show and website
• Featured in organization’s newsletter
– NSVRC article in “The Resource,” authored by NCSH
• Distribution of promotional materials
– Woodhull Freedom Foundation distributed bookmark at
annual Summit
• Integrate materials into website
– California Dept of Public Health linked to bookmark and
palm card on STD Control Branch website
Promotion by Members

13. It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.
• According to survey data over the past year, the
most popular Coalition products are:
– Sexual Health in the News (65%)
– Quarterly social media campaigns (63%)
– Five Action Steps (63 %)
– Provider Guide (57%)
– NCSH website (57%)
– Compendium (57%)
Materials Use Survey Highlights

14. It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.
• To generate coverage of sexual health, respond
to reporter queries, promote NCSH tools
• New collaboration with CDC Media Team
• 34 stories secured in leading national outlets
• 41 experts interviewed
• Generating up to 130 million audience
impressions
Ongoing Media Outreach

15. It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.
Media Outlets, Including:

16. It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.
• STIs
– Asymptomatic STIs
– Testing
– Rising rates
– Pregnancy, syphilis, and STI testing
– Provider/patient dialogue
– Partner dialogue
– Specific STIs (herpes, HPV, syphilis, trich)
Sexual Health Topics Featured

17. It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.
• Birth Control (general, options for men, Plan B)
• Sexual assault (Game of Thrones, Big Little
Lies)
• Partner communication (sex, STIs, pleasure,
consent)
• Healthy relationships
• Women’s sexual health (fertility, menstruation)
• Sexual health services
Other Sexual Health Topics

18. It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.
• Media outreach and story ideas
• Sexual health quiz created
– Increase awareness of sexual health among public,
provide practical tips
– Drive people to Five Action Steps and Take Charge
websites
– Finalized and under development by website
company
Communications Action Group

19. It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.
• Continue to update the
pocket cards (based on
HCAG and PTC feedback)
• Development of health
care video(s) underway
– To encourage integration
of SH conversations into
practice and delivery of
services
– To promote NCSH tools
Health Care Action Group