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Content Strategy Final (2)

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Content Strategy for Print and Web Sites SEA 2009
Overview Content is the cornerstone Content trends Content planning Content review Content management 1 2 3 4 5 Content distribution Content research Summary 6 7 8
“ Writing is like driving sheep down a road. If there are any gates on either side, readers will exit.” C.S. Lewis
They started with a strong sense of mission that continues And that is why people READ your magazines .
Content is the Cornerstone ,[object Object],[object Object],[object Object]
Content is the Cornerstone ,[object Object],[object Object],[object Object]
Content is the Cornerstone ,[object Object]
Content is the Cornerstone ,[object Object]
Content Trends
Content Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content Planning
Content Planning ,[object Object],[object Object],[object Object],[object Object],[object Object]
Content Planning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content Planning ,[object Object],[object Object]
Content Planning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content Planning ,[object Object],[object Object],[object Object]
Content Planning Matrix
Content Planning–Signature Content ,[object Object],[object Object],[object Object],[object Object]
Content Planning-Print Cover ,[object Object],[object Object]
Content Planning-Tagline ,[object Object],[object Object]
Content Competitive Review ,[object Object],[object Object],[object Object]
 
Content Management
Content Management ,[object Object],[object Object],[object Object],[object Object]
Content Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content Management ,[object Object],[object Object]
 
Content Distribution
Content Distribution ,[object Object],[object Object],[object Object]
Content Distribution Brand wheel Blogs Video Mobile: phone & ebooks RSS Podcasts Community/forums Events Print Periodical Data Web site(s) Widgets Digital Publication Twitter Your customer Books Annuals Email newsletters CDs
Content Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
? Questions? ? ?
Wrap-Up ,[object Object],[object Object],[object Object],[object Object]
Thank you. Sabatier Consulting LLC 607 Greenwich Street Falls Church, VA 22046 703.536.2635 www.SabatierConsulting.com

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Content Strategy Final (2)