1. Presented by Dave Wilkins, Sr. Director of Product Strategy Moderated by Rusty Williams, Sr. VP Mzinga Moderated by Kevin Jones, President of Engaged Learning Social Learning & The Recession: 5 Survival Tips www.mzinga.com l February 2009

3. Supporting Cast Rusty Williams Senior Vice President, Mzinga [email_address] Twitter: @irusty Rusty will be monitoring and responding to the chat. We are leaving the chat open and would encourage you to participate there. We will be sending the chat, a PDF version of the deck, and a link to a SlideShare recorded version within a day or so of the session.

7. Temporary downturn or paradigm shift? OR #1 #2

8. Temporary downturn or paradigm shift? OR #2

9. Temporary downturn or paradigm shift? OR

10. What do these things have in common?

11. What happened? = The Big Switch – Nicholas Carr

12. What’s happening? =

14. A visual metaphor? Corporate Structures UGC Consumer Empowerment

15. A visual metaphor? Corporate Structures UGC Consumer Empowerment Recession

16. A visual metaphor? Corporate Structures UGC Consumer Empowerment Recession

17. A visual metaphor? Corporate Structures UGC Consumer Empowerment Recession

18. We all know that recessions introduce new challenges…

19. But challenges can also be new opportunities to work smarter.

20. Let’s consider think through some options…

21. Staff reductions threaten to limit training output while at the same time, significant expertise is walking out the door #1 CHALLENGE

24. It’s a numbers game

25. It’s a numbers game

26. It’s a numbers game 50% reduction in team?

27. It’s a numbers game 500% increase in team?

28. It’s a numbers game 500% increase in team?

29. It’s a numbers game 5000% increase in team?

32. The Real End Game Workplace Community Partner Community Customer Community Formal content Social content Social networking

33. The Real End Game Formal content Social content Social networking Workplace Community Partner Community Customer Community Public Community

34. Intel: Knowledge Sharing One of the world’s largest chip manufacturers Why Community? The Business Transformation

36. Ciena: Partner Community Ciena engages partners directly in product development, training, and marketing initiatives.

37. Training isn’t always viewed strategically and executives may not recognize your value You are viewed as a trainer CHALLENGE #2

38. You could… Try to communicate the impact of your current & previous efforts Dot every “i” and cross every “t” Be the best “trainer” you can be

40. Guidepost #1 – News Media

41. Guidepost #2 -- Encyclopedias

42. Guidepost #3 – Cisco, P&G, Starbucks, Dell

45. Amazon and Community Models Social Media *about* learning -- Put the “social” into any learning experience Social Media *as* learning -- Social exchanges and formal are the learning Ideas Blogs Discussions Chat Formal Learning Library Social Networking

47. Three paradigms of social learning Models Approach Top-down – socialize existing formal learning models Embedded Models Amazon Models Bottoms-up – empower learners to co-create and initiate topics of discussion Embedded Models Amazon Models Community Models Side-to-side – sharing best practices, expert location, collaboration Community Models

48. Other departments are “eating your cheese” CHALLENGE #3

49. You could… Start a turf war laying claim to this new world

52. It’s happening already… Carol Rozwell

53. Stuff that makes me sweat… Training groups “own” this Who owns this? So… if IT ends up owning the biggest piece of the pie, shouldn’t formal training roll up into IT?

54. Whoops, you haven’t invested in your own professional development! CHALLENGE #4

55. You could… Assume this is a fad (you know, like that whole WBT thing) and wait for the good old days to return

58. You’ve been investing in “low return” efforts CHALLENGE #5

59. You could… Keep spending vast sums of money on initiatives to manage, proscribe, and measure

62. Ace Hardware: Productivity Retailer-owned hardware supply cooperative in business for 80 years

63. Time for a conversation?

64. Recommended Resources www.mzinga.com l February 2009 wearesmarter.org barackinc.com amazon.com mzinga.com Blogs Mzinga Blogs , Tony Karrer , Kevin Jones etc. White Papers and Resources Mzinga White Papers and Resources Mzinga Webinar Event Archive Articles CLO magazine Learning Circuits Talent Management magazine Learning Solutions e-Magazine, Dec 15 th , 2008 Twitter @dwilkinsnh , @slqotd , @kevindjones, @irusty Podcasts or through iTunes www.sociallearning.ning.com

65. Thank You! www.mzinga.com l February 2009 Dave Wilkins Mzinga Sr. Director of Product Strategy [email_address] Twitter: @dwilkinsnh Facebook, AIM, LinkedIn: dwilkinsnh