3 Winning Lessons

Authors’ Conversation

Barry Libert, author of Barack, Inc.

Don Tapscott, author of Grown up Digital

Social Media for Business: 3 Winning Lessons www.mzinga.com l February 2009

The Authors

Barry Libert, author of Barack, Inc.

Chairman, Mzinga

Board Member at Innocentive and Wharton’s SEI Center

www.barrylibert.com

www.barackinc.com

Twitter: @blibert

Don Tapscott, author Grown Up Digital & Wikinomics

Chairman, nGenera

Thought leader on IT, Business Strategy, Management,

Adjunct professor at University of Toronto’s School of Business

www.dontapscott.com

www.grownupdigital.com

Twitter: @dtapscott

Moderator & Supporting Cast Dave Wilkins Senior Director, Product Strategy at Mzinga [email_address] Twitter: @dwilkinsnh Facebook, AIM, LinkedIn: dwilkinsnh Alexa Scordato Social Media Marketing at Mzinga [email_address] Twitter: @alexa alexascordato.com Alexa will be monitoring the Twitter conversations. If you want to discuss there, please tag your tweets with #mzinga.

Let’s go over a few logistics…

The World Is Changing Observations from the Authors

The Future of Business is Social Important Lessons

What You Can Do How to Get Started

… and the three big ideas we’ll be discussing

Idea #1 The World Is Changing

Cool, social, and embraced change

The results: $750M raised + 69,456,897 votes

How can businesses win too?

Obama was:

The NetGen is:

Driven by eight norms: freedom, customization, scrutiny, integrity, collaboration, entertainment, speed, and innovation

They’re entering the work force

What does this mean for business?

Businesses are thinking about social technologies. Is there a digital divide? ?????? Net Gens already use them.

There are new ways to lead…

“ No Drama Obama”

69% positive PR coverage

Millions of YouTube views

2008 Marketer of the Year

There are new ways to manage… "Don't just use Millennials as foot soldiers. Treat them as peers. Listen to their suggestions. Let them collaborate with you. Don't run our group like a liberation hierarchy. Give them real power and they'll surprise you positively."

Idea #2 The Future of Business is Social

Connect with others

Connect with people on 17 social networks and my.barackobama.com

Result: 13M person database, 20M YouTube views, 4.6M Facebook friends

Obama used social technologies to…

NetGeners do too.

Use social technologies to connect and empower each other

By 2015, they will make up 47% of professionals.

Result: A smart, innovative and social workforce.

Idea #3 Getting Started

Let’s consider think through some options…

Start experimenting with new technologies in your personal life

Delicious, Twitter, Blogger, Facebook, etc.

Or start investing in:

Collaborating, listening, and empowering

Improve communication, drive deeper sharing, and capture expertise

Social technologies for to change the way you do business

“ It’s about all of us.” -Barack Obama It’s not about you.

Any Questions?

Other Resources www.mzinga.com l February 2009 wearesmarter.org barackinc.com amazon.com amazon.com Ngenera,com

Thank You! Barry Libert Twitter: blibert www.barackinc.com www.mzinga.com Don Tapscott Twitter: @dtapscott www.grownupdigital.com www.ngenera.com

Contact us to learn more:

Executive Social Strategy Seminars

Social Software Technologies & Services

Training Programs & Workshops

Thank You! www.mzinga.com l February 2009 Dave Wilkins Mzinga Sr. Director of Product Strategy [email_address] Twitter: @dwilkinsnh Facebook, AIM, LinkedIn: dwilkinsnh