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3 Winning Lessons
3 Winning Lessons
3 Winning Lessons
3 Winning Lessons
3 Winning Lessons
3 Winning Lessons
3 Winning Lessons
3 Winning Lessons
3 Winning Lessons
3 Winning Lessons
3 Winning Lessons
3 Winning Lessons
3 Winning Lessons
3 Winning Lessons
3 Winning Lessons
3 Winning Lessons
3 Winning Lessons
3 Winning Lessons
3 Winning Lessons
3 Winning Lessons
3 Winning Lessons
3 Winning Lessons
3 Winning Lessons
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3 Winning Lessons

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    • 1. <ul><li>Authors’ Conversation </li></ul><ul><li>Barry Libert, author of Barack, Inc. </li></ul><ul><li>Don Tapscott, author of Grown up Digital </li></ul>Social Media for Business: 3 Winning Lessons www.mzinga.com l February 2009
    • 2. The Authors <ul><li>Barry Libert, author of Barack, Inc. </li></ul><ul><li>Chairman, Mzinga </li></ul><ul><li>Board Member at Innocentive and Wharton’s SEI Center </li></ul><ul><li>www.barrylibert.com </li></ul><ul><li>www.barackinc.com </li></ul><ul><li>Twitter: @blibert </li></ul><ul><li>Don Tapscott, author Grown Up Digital & Wikinomics </li></ul><ul><li>Chairman, nGenera </li></ul><ul><li>Thought leader on IT, Business Strategy, Management, </li></ul><ul><li>Adjunct professor at University of Toronto’s School of Business </li></ul><ul><li>www.dontapscott.com </li></ul><ul><li>www.grownupdigital.com </li></ul><ul><li>Twitter: @dtapscott </li></ul>
    • 3. Moderator & Supporting Cast Dave Wilkins Senior Director, Product Strategy at Mzinga [email_address] Twitter: @dwilkinsnh Facebook, AIM, LinkedIn: dwilkinsnh Alexa Scordato Social Media Marketing at Mzinga [email_address] Twitter: @alexa alexascordato.com Alexa will be monitoring the Twitter conversations. If you want to discuss there, please tag your tweets with #mzinga.
    • 4. Let’s go over a few logistics…
    • 5. <ul><li>The World Is Changing Observations from the Authors </li></ul><ul><li>The Future of Business is Social Important Lessons </li></ul><ul><li>What You Can Do How to Get Started </li></ul>… and the three big ideas we’ll be discussing
    • 6. Idea #1 The World Is Changing
    • 7. <ul><li>Cool, social, and embraced change </li></ul><ul><li>The results: $750M raised + 69,456,897 votes </li></ul><ul><li>How can businesses win too? </li></ul>Obama was:
    • 8. The NetGen is: <ul><li>Driven by eight norms: freedom, customization, scrutiny, integrity, collaboration, entertainment, speed, and innovation </li></ul><ul><li>They’re entering the work force </li></ul><ul><li>What does this mean for business? </li></ul>
    • 9. Businesses are thinking about social technologies. Is there a digital divide? ?????? Net Gens already use them.
    • 10. There are new ways to lead… <ul><li>“ No Drama Obama” </li></ul><ul><li>69% positive PR coverage </li></ul><ul><li>Millions of YouTube views </li></ul><ul><li>2008 Marketer of the Year </li></ul>
    • 11. There are new ways to manage… &quot;Don't just use Millennials as foot soldiers. Treat them as peers. Listen to their suggestions. Let them collaborate with you. Don't run our group like a liberation hierarchy. Give them real power and they'll surprise you positively.&quot;
    • 12. Idea #2 The Future of Business is Social
    • 13. <ul><li>Connect with others </li></ul><ul><li>Connect with people on 17 social networks and my.barackobama.com </li></ul><ul><li>Result: 13M person database, 20M YouTube views, 4.6M Facebook friends </li></ul>Obama used social technologies to…
    • 14. NetGeners do too. <ul><li>Use social technologies to connect and empower each other </li></ul><ul><li>By 2015, they will make up 47% of professionals. </li></ul><ul><li>Result: A smart, innovative and social workforce. </li></ul>
    • 15. Idea #3 Getting Started
    • 16. Let’s consider think through some options…
    • 17. <ul><li>Start experimenting with new technologies in your personal life </li></ul><ul><li>Delicious, Twitter, Blogger, Facebook, etc. </li></ul>
    • 18. Or start investing in: <ul><li>Collaborating, listening, and empowering </li></ul><ul><li>Improve communication, drive deeper sharing, and capture expertise </li></ul><ul><li>Social technologies for to change the way you do business </li></ul>
    • 19. “ It’s about all of us.” -Barack Obama It’s not about you.
    • 20. Any Questions?
    • 21. Other Resources www.mzinga.com l February 2009 wearesmarter.org barackinc.com amazon.com amazon.com Ngenera,com
    • 22. Thank You! Barry Libert Twitter: blibert www.barackinc.com www.mzinga.com Don Tapscott Twitter: @dtapscott www.grownupdigital.com www.ngenera.com <ul><li>Contact us to learn more: </li></ul><ul><li>Executive Social Strategy Seminars </li></ul><ul><li>Social Software Technologies & Services </li></ul><ul><li>Training Programs & Workshops </li></ul>
    • 23. Thank You! www.mzinga.com l February 2009 Dave Wilkins Mzinga Sr. Director of Product Strategy [email_address] Twitter: @dwilkinsnh Facebook, AIM, LinkedIn: dwilkinsnh

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