3 Winning Lessons

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    3 Winning Lessons - Presentation Transcript

      • Authors’ Conversation
      • Barry Libert, author of Barack, Inc.
      • Don Tapscott, author of Grown up Digital
      Social Media for Business: 3 Winning Lessons www.mzinga.com l February 2009
    1. The Authors
      • Barry Libert, author of Barack, Inc.
      • Chairman, Mzinga
      • Board Member at Innocentive and Wharton’s SEI Center
      • www.barrylibert.com
      • www.barackinc.com
      • Twitter: @blibert
      • Don Tapscott, author Grown Up Digital & Wikinomics
      • Chairman, nGenera
      • Thought leader on IT, Business Strategy, Management,
      • Adjunct professor at University of Toronto’s School of Business
      • www.dontapscott.com
      • www.grownupdigital.com
      • Twitter: @dtapscott
    2. Moderator & Supporting Cast Dave Wilkins Senior Director, Product Strategy at Mzinga [email_address] Twitter: @dwilkinsnh Facebook, AIM, LinkedIn: dwilkinsnh Alexa Scordato Social Media Marketing at Mzinga [email_address] Twitter: @alexa alexascordato.com Alexa will be monitoring the Twitter conversations. If you want to discuss there, please tag your tweets with #mzinga.
    3. Let’s go over a few logistics…
      • The World Is Changing Observations from the Authors
      • The Future of Business is Social Important Lessons
      • What You Can Do How to Get Started
      … and the three big ideas we’ll be discussing
    4. Idea #1 The World Is Changing
      • Cool, social, and embraced change
      • The results: $750M raised + 69,456,897 votes
      • How can businesses win too?
      Obama was:
    5. The NetGen is:
      • Driven by eight norms: freedom, customization, scrutiny, integrity, collaboration, entertainment, speed, and innovation
      • They’re entering the work force
      • What does this mean for business?
    6. Businesses are thinking about social technologies. Is there a digital divide? ?????? Net Gens already use them.
    7. There are new ways to lead…
      • “ No Drama Obama”
      • 69% positive PR coverage
      • Millions of YouTube views
      • 2008 Marketer of the Year
    8. There are new ways to manage… "Don't just use Millennials as foot soldiers. Treat them as peers. Listen to their suggestions. Let them collaborate with you. Don't run our group like a liberation hierarchy. Give them real power and they'll surprise you positively."
    9. Idea #2 The Future of Business is Social
      • Connect with others
      • Connect with people on 17 social networks and my.barackobama.com
      • Result: 13M person database, 20M YouTube views, 4.6M Facebook friends
      Obama used social technologies to…
    10. NetGeners do too.
      • Use social technologies to connect and empower each other
      • By 2015, they will make up 47% of professionals.
      • Result: A smart, innovative and social workforce.
    11. Idea #3 Getting Started
    12. Let’s consider think through some options…
      • Start experimenting with new technologies in your personal life
      • Delicious, Twitter, Blogger, Facebook, etc.
    13. Or start investing in:
      • Collaborating, listening, and empowering
      • Improve communication, drive deeper sharing, and capture expertise
      • Social technologies for to change the way you do business
    14. “ It’s about all of us.” -Barack Obama It’s not about you.
    15. Any Questions?
    16. Other Resources www.mzinga.com l February 2009 wearesmarter.org barackinc.com amazon.com amazon.com Ngenera,com
    17. Thank You! Barry Libert Twitter: blibert www.barackinc.com www.mzinga.com Don Tapscott Twitter: @dtapscott www.grownupdigital.com www.ngenera.com
      • Contact us to learn more:
      • Executive Social Strategy Seminars
      • Social Software Technologies & Services
      • Training Programs & Workshops
    18. Thank You! www.mzinga.com l February 2009 Dave Wilkins Mzinga Sr. Director of Product Strategy [email_address] Twitter: @dwilkinsnh Facebook, AIM, LinkedIn: dwilkinsnh

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