1. Introduction
Producers make a film and do it with a certain audience in mind. This is because they don’t want to
make a film no one is going to watch. Having an audience helps the film because a final production.
If the audience is for teenage girls then producers will do primary research into what teenage girls
like. Using surveys or a focus group. They will ask questions that relate to the audience so then this
can be a part of the film and relate on a more personal level to the audience. With Iron Man 3 I think
the audience is boys of all ages really, however mostly younger because of the superhero in the film.
If dads or older people have grown up with iron man they will be the original fans. Its obvious boys
are targeted with this film because of the explosions, comic book style, genre and storyline. However
there is some romance in the film just to balance out the fighting and maybe get a girl audience.
Producers aim for a specific audience but if they add another genre or a few different characters in
they might gain some more other different viewers that wouldn’t normally watch the film which
makes more money for them and the film a success to a wider audience than they imagined..
Plot
Marvels Iron man faces yet another enemy trying to stay alive and save his girl. Tony Stark's world is
torn apart by a formidable terrorist called the Mandarin, he starts an odyssey of rebuilding and
retribution. Building many iron man suits in his spare time comes in handy when taking on the
enemy. Starting with a flashback it all becomes clear what Tony is going to have to face to save the
world.
Target Audience
I think the target audience for Iron man 3 would probably be older men with their sons. I think this
because they might of liked it when they was younger and then followed and watched each film as it
came out so then everyone wants to see the third one to. Also they will want their kids to watch the
film because of what it means to them, they want to share it with someone.
The genre of iron man is described as an action, sci-fi thriller. The certificate of the film is a 12a so the thriller
genre will be a thrill for people the age of 12 and up, so it’s different to the kind of thriller that might be a 15
or 18 certificate. The year of production was from May 2012 to 2013 and the film was released on the 25
th
of
April 2013 in the UK. Fans were waiting since 2010 for the release of Iron Man 3 and so it was big when it came
out with lots of cinema screenings multiple in most big cinemas chains like VUE and ODEON. The box office
taking s on the first weekend it was brought out were $174,144,585 in the USA and it grossed so much more
than the film cost. The budget for the film was estimated at $200,000,000, so when the film grossed
$340,868,034 in the USA just after 2 weeks of showings I’m sure director and producer Shane Black was very
happy.
Iron Man 3 was a big film that was long awaited from the last Iron man 2 in 2010. The build up to it
started early in the year to get fans and the audience excited. As soon as filming had started the

2. director was promoting iron man 3 getting everyone excited. In an interview at comic con he hinted
about the plot of the new Iron man 3 film and got everyone interest. This was in May 2012, then in
late 2012 the first teaser trailer was released and give clues about eh mandarin storyline. The first
poster was released in February 2013 and this is when things started to get bigger and the audience
started to get more knowledge about the film coming out. The production team led false trails and
kept tricking the audience so they didn’t find out to much before the film came out. They even went
to the lengths of filming surprise scenes two weeks before the film came out. Iron man was all over
the TV in the months of March and April with the trailer being shown at specific times to reach the
right target audience. Being played on certain channels at certain times the production team and
research team have to think about this so the film gets noticed more. There were advertisements to
win tickets to cinema showings on Facebook and Twitter as well as just people talking about the film
coming out, countdowns on most social network sites.