Thomas H. Davenport suggests that businesses with a right to win increasingly are competing on analytics. But what do CIOs need to do in order to enable their firms to compete on analytics?

1. CIOs: Harnessing Data for
Business Competitive Advantage

2. CIOs believe
“competing on
analytics” has
becoming a
business axiom
and a place to
finally drive the
allusive business-
IT alignment

3. Yet most
believe data
is still not a
competitive
advantage in
their
organizations
Data Intake
Storing Data
Processing of Data
Analyzing Data

4. Most CIOs says
their technical
integrations are
incomplete,
fragile, and
difficult to
maintain

5. Many CIOs say
basic “data
hygiene”
functions are
not complete
This means they have
questionable data that
has to be manually
correction instead of
accurate information for
decision making.

6. 6
The rate of
business
change means
user need data
sooner
CIOs say they need
to provide the ability
to data prototype
before spending the
$s to create a data
warehouse

7. Providing
corporate data
for the first time
on any device
means
protecting
access and
data like never
before
Data should not simply
slip off an endpoint
device

8. New Big Data
Implementations
put all the eggs
in one basket
Big Data demands
new data access and
masking protection

9. Eight steps data-driven CIO need to take
1. Work with the business to establish data owners
2. Work to get data their businesses can use
3. Make it faster and easier to pull knowledge out of
data
4. Enabling integration with new sources of data
5. Establish unified data governance across all data
sources
6. Focus analytics investment on the right business
problems
7. Enable business decision makers to discover and
use data
8. Use these steps to elevate the value of the IT

10. Data Driven
CIOs will
win
• Increase their longevity
• Demonstrate greater
business relevance
• Achieve better IT-business
alignment
• Help their businesses
manage and make better
decisions

11. Learn more
about our
research of
CIOs
The Secret To Being A
Successful CIO
Driving IT Business
Alignment: One CIOs Journey
How Is The CIO Role Starting
To Change?
The CIO Challenged
How CFOs can change the
conversation with their CIO?

12. Informatica
Informatica is focused on helping
customers solve their data problems and
turn their data into a business asset.
Given our focus upon all things data, we
offer the broadest range of data solutions.
Our solutions are ranked consistently as
leading by industry analysts as well we
consistently ranked as one of the best
companies for customer support.