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My.ComMetrics.com
ComMetrics

  2 Tips for benchmarking your blog with http://My.ComMetrics.com
                     Release 0.4 of our software
  Step 1: Sign up http://My.ComMetrics.com

                              Step 2: Registration – video – how to
                                        http://howto.commetrics.com/?p=2620
  Presenter

                              Step 2: Claim your blog – video – how to
                                          http://howto.commetrics.com/?p=145

                              Step 3: Trace your competitors – video how to
                                          http://howto.commetrics.com/?p=141

                              New features for Release 0.4 – view video & slides
                                         http://howto.commetrics.com/?p=133

 2008_06_16
  Prof. Urs E. Gattiker , Ph.D.
My.ComMetrics                                the Financial Times describes ComMetrics...
                                                      „... Good things come in
                                                           small packages.“
  _Who is your presenter?

  Presenter: Urs E. Gattiker ==> http://info.cytrap.eu//?page_id=114

  My name is Urs E. Gattiker, the CTO and co-founder of ComMetrics –
  CyTRAP Labs.

  We have delivered social media marketing solutions and monitoring
  tools for all kinds of organizations, including Financial Times,
  European Commission, Netjets, Red Cross and ...

  Ultimately, we help them to improve their customer relationship
  management, beat their competition, and close more business.
                                                                                 2011_11_08

  _Introduction >Purpose >How to >Conclusions
My.ComMetrics
  _An example – reach citizens and voters




  #1            How to engage your readers
  Challenge

  Strategy:     Increase quality and number of blog entries
                Reach out to citizens and voters – St. Gallen (city)




                                                                       2011_11_08

  _Introduction >Purpose >How to >Conclusions
My.ComMetrics
  _An example – reach citizens and voters




  #1            How to engage your readers
  Challenge

  Strategy:     Increase quality and number of blog entries
                Reach out to citizens and voters in St. Gallen (city)

  Solution:     Benchmark and view the trends – http://my.commetrics.com



                                                                        2011_11_08

  >Introduction _Purpose >How to >Conclusions
My.ComMetrics
  _An example – reach citizens and voters

  Solution:   Benchmark and
              view the trends




  http://My.ComMetrics.com - log in please




                                                2011_11_08

  >Introduction _Purpose >How to >Conclusions
My.ComMetrics
  _An example – reach citizens and voters

  Solution:

  Dotted line

  Mozilla Firefox
  Internet Explorer
  etc.




                                                2011_11_08

  >Introduction >Purpose _How to >Conclusions
My.ComMetrics
  _An example – reach citizens and voters

  Solution:




                                                                        2011_11_08

  >Introduction _Purpose >How to >Decision >Conclusions >Tools & Tips
My.ComMetrics
  _An example – reach citizens and voters

  Solution: click on any of the plus signs + to get more infos




                                                                 2011_11_08

  >Introduction >Purpose _How to >Conclusions
My.ComMetrics
  _An example – reach citizens and voters

  Solution: click
    on plus sign +
    to get more infos




                                                2011_11_08

  >Introduction >Purpose _How to >Conclusions
ComMetrics
  _Wrap up


  Try the options to see – where can you improve the fastest

  What do the spikes in traffic mean – Learn what kind of blog post will
    get you a repeat performance – bigger resonance, impact!!!!

             http://howto.commetrics.com/?p=133 blog post
                            slides, video, etc.

                 watch it again, try out our suggestions,
                         you will be glad you did


                                                                           2011_11_08

  >Introduction >Purpos >How to _Conclusions
My.ComMetrics.com
ComMetrics

  2 Tips for benchmarking your blog with http://My.ComMetrics.com
                     Release 0.4 of our software
  Step 1: Sign up http://My.ComMetrics.com

                              Step 2: Registration – video – how to
                                        http://howto.commetrics.com/?p=2620
  Presenter

                              Step 2: Claim your blog – video – how to
                                          http://howto.commetrics.com/?p=145

                              Step 3: Trace your competitors – video how to
                                          http://howto.commetrics.com/?p=141

                              New features for Release 0.4 – view video & slides
                                         http://howto.commetrics.com/?p=133

 2008_06_16
  Prof. Urs E. Gattiker , Ph.D.

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Social Media, Metrics, Benchmark: Release 0.4 - My.ComMetrics.com

  • 1. My.ComMetrics.com ComMetrics 2 Tips for benchmarking your blog with http://My.ComMetrics.com Release 0.4 of our software Step 1: Sign up http://My.ComMetrics.com Step 2: Registration – video – how to http://howto.commetrics.com/?p=2620 Presenter Step 2: Claim your blog – video – how to http://howto.commetrics.com/?p=145 Step 3: Trace your competitors – video how to http://howto.commetrics.com/?p=141 New features for Release 0.4 – view video & slides http://howto.commetrics.com/?p=133 2008_06_16 Prof. Urs E. Gattiker , Ph.D.
  • 2. My.ComMetrics the Financial Times describes ComMetrics... „... Good things come in small packages.“ _Who is your presenter? Presenter: Urs E. Gattiker ==> http://info.cytrap.eu//?page_id=114 My name is Urs E. Gattiker, the CTO and co-founder of ComMetrics – CyTRAP Labs. We have delivered social media marketing solutions and monitoring tools for all kinds of organizations, including Financial Times, European Commission, Netjets, Red Cross and ... Ultimately, we help them to improve their customer relationship management, beat their competition, and close more business. 2011_11_08 _Introduction >Purpose >How to >Conclusions
  • 3. My.ComMetrics _An example – reach citizens and voters #1 How to engage your readers Challenge Strategy: Increase quality and number of blog entries Reach out to citizens and voters – St. Gallen (city) 2011_11_08 _Introduction >Purpose >How to >Conclusions
  • 4. My.ComMetrics _An example – reach citizens and voters #1 How to engage your readers Challenge Strategy: Increase quality and number of blog entries Reach out to citizens and voters in St. Gallen (city) Solution: Benchmark and view the trends – http://my.commetrics.com 2011_11_08 >Introduction _Purpose >How to >Conclusions
  • 5. My.ComMetrics _An example – reach citizens and voters Solution: Benchmark and view the trends http://My.ComMetrics.com - log in please 2011_11_08 >Introduction _Purpose >How to >Conclusions
  • 6. My.ComMetrics _An example – reach citizens and voters Solution: Dotted line Mozilla Firefox Internet Explorer etc. 2011_11_08 >Introduction >Purpose _How to >Conclusions
  • 7. My.ComMetrics _An example – reach citizens and voters Solution: 2011_11_08 >Introduction _Purpose >How to >Decision >Conclusions >Tools & Tips
  • 8. My.ComMetrics _An example – reach citizens and voters Solution: click on any of the plus signs + to get more infos 2011_11_08 >Introduction >Purpose _How to >Conclusions
  • 9. My.ComMetrics _An example – reach citizens and voters Solution: click on plus sign + to get more infos 2011_11_08 >Introduction >Purpose _How to >Conclusions
  • 10. ComMetrics _Wrap up Try the options to see – where can you improve the fastest What do the spikes in traffic mean – Learn what kind of blog post will get you a repeat performance – bigger resonance, impact!!!! http://howto.commetrics.com/?p=133 blog post slides, video, etc. watch it again, try out our suggestions, you will be glad you did 2011_11_08 >Introduction >Purpos >How to _Conclusions
  • 11. My.ComMetrics.com ComMetrics 2 Tips for benchmarking your blog with http://My.ComMetrics.com Release 0.4 of our software Step 1: Sign up http://My.ComMetrics.com Step 2: Registration – video – how to http://howto.commetrics.com/?p=2620 Presenter Step 2: Claim your blog – video – how to http://howto.commetrics.com/?p=145 Step 3: Trace your competitors – video how to http://howto.commetrics.com/?p=141 New features for Release 0.4 – view video & slides http://howto.commetrics.com/?p=133 2008_06_16 Prof. Urs E. Gattiker , Ph.D.

Editor's Notes

  1. Dick Costolo, Twitter's CEO, announced last week that Twitter has - 100 million Nutzer - 400 million monthly unique visitors, - bis 230 million Tweets werden pro Tag verschickt - 3 mio Websites haben den Tweet Button - 100 mio visits auf Webseiten dank Twitter
  2. Soziale Netzwerke haben für die meisten Kaufentscheidungen nur eine untergeordnete Bedeutung. Dagegen sind Bewertungsportale, Foren, Reklamations-Sammlungen und Rezensionen ausschlaggebender. http://www.sf.tv/sendungen/kassensturz/forum/thread.php?forumid=481&thread=115522 http://de.toppreise.ch/shop_276.html <http://www.sf.tv/sendungen/kassensturz/forum/thread.php?forumid=481&thread=115522> http://de.toppreise.ch/shop_276.html LinkedIn oder Xing - Soziales Netzwerk.... Xing Gruppen/Foren.... wichtiger
  3. Soziale Netzwerke werden in der Berichterstattung fälschlicherweise oft mit Social Media gleichgesetzt. Sie haben für die meisten Kaufentscheidungen nur eine untergeordnete Bedeutung. Dagegen sind Bewertungsportale, Foren, Reklamations-Sammlungen und Rezensionen ausschlaggebender. http://www.sf.tv/sendungen/kassensturz/forum/thread.php?forumid=481&thread=115522 http://de.toppreise.ch/shop_276.html <http://www.sf.tv/sendungen/kassensturz/forum/thread.php?forumid=481&thread=115522> http://de.toppreise.ch/shop_276.html LinkedIn oder Xing - Soziales Netzwerk.... Xing Gruppen/Foren.... wichtiger
  4. Soziale Netzwerke werden in der Berichterstattung fälschlicherweise oft mit Social Media gleichgesetzt. Sie haben für die meisten Kaufentscheidungen nur eine untergeordnete Bedeutung. Dagegen sind Bewertungsportale, Foren, Reklamations-Sammlungen und Rezensionen ausschlaggebender. http://www.sf.tv/sendungen/kassensturz/forum/thread.php?forumid=481&thread=115522 http://de.toppreise.ch/shop_276.html <http://www.sf.tv/sendungen/kassensturz/forum/thread.php?forumid=481&thread=115522> http://de.toppreise.ch/shop_276.html
  5. Soziale Netzwerke werden in der Berichterstattung fälschlicherweise oft mit Social Media gleichgesetzt. Sie haben für die meisten Kaufentscheidungen nur eine untergeordnete Bedeutung. Dagegen sind Bewertungsportale, Foren, Reklamations-Sammlungen und Rezensionen ausschlaggebender. http://www.sf.tv/sendungen/kassensturz/forum/thread.php?forumid=481&thread=115522 http://de.toppreise.ch/shop_276.html <http://www.sf.tv/sendungen/kassensturz/forum/thread.php?forumid=481&thread=115522> http://de.toppreise.ch/shop_276.html
  6. Soziale Netzwerke werden in der Berichterstattung fälschlicherweise oft mit Social Media gleichgesetzt. Sie haben für die meisten Kaufentscheidungen nur eine untergeordnete Bedeutung. Dagegen sind Bewertungsportale, Foren, Reklamations-Sammlungen und Rezensionen ausschlaggebender. http://www.sf.tv/sendungen/kassensturz/forum/thread.php?forumid=481&thread=115522 http://de.toppreise.ch/shop_276.html <http://www.sf.tv/sendungen/kassensturz/forum/thread.php?forumid=481&thread=115522> http://de.toppreise.ch/shop_276.html
  7. Soziale Netzwerke werden in der Berichterstattung fälschlicherweise oft mit Social Media gleichgesetzt. Sie haben für die meisten Kaufentscheidungen nur eine untergeordnete Bedeutung. Dagegen sind Bewertungsportale, Foren, Reklamations-Sammlungen und Rezensionen ausschlaggebender. http://www.sf.tv/sendungen/kassensturz/forum/thread.php?forumid=481&thread=115522 http://de.toppreise.ch/shop_276.html <http://www.sf.tv/sendungen/kassensturz/forum/thread.php?forumid=481&thread=115522> http://de.toppreise.ch/shop_276.html
  8. Soziale Netzwerke werden in der Berichterstattung fälschlicherweise oft mit Social Media gleichgesetzt. Sie haben für die meisten Kaufentscheidungen nur eine untergeordnete Bedeutung. Dagegen sind Bewertungsportale, Foren, Reklamations-Sammlungen und Rezensionen ausschlaggebender. http://www.sf.tv/sendungen/kassensturz/forum/thread.php?forumid=481&thread=115522 http://de.toppreise.ch/shop_276.html <http://www.sf.tv/sendungen/kassensturz/forum/thread.php?forumid=481&thread=115522> http://de.toppreise.ch/shop_276.html
  9. Soziale Netzwerke werden in der Berichterstattung fälschlicherweise oft mit Social Media gleichgesetzt. Sie haben für die meisten Kaufentscheidungen nur eine untergeordnete Bedeutung. Dagegen sind Bewertungsportale, Foren, Reklamations-Sammlungen und Rezensionen ausschlaggebender. http://www.sf.tv/sendungen/kassensturz/forum/thread.php?forumid=481&thread=115522 http://de.toppreise.ch/shop_276.html <http://www.sf.tv/sendungen/kassensturz/forum/thread.php?forumid=481&thread=115522> http://de.toppreise.ch/shop_276.html
  10. Soziale Netzwerke werden in der Berichterstattung fälschlicherweise oft mit Social Media gleichgesetzt. Sie haben für die meisten Kaufentscheidungen nur eine untergeordnete Bedeutung. Dagegen sind Bewertungsportale, Foren, Reklamations-Sammlungen und Rezensionen ausschlaggebender. http://www.sf.tv/sendungen/kassensturz/forum/thread.php?forumid=481&thread=115522 http://de.toppreise.ch/shop_276.html <http://www.sf.tv/sendungen/kassensturz/forum/thread.php?forumid=481&thread=115522> http://de.toppreise.ch/shop_276.html
  11. Soziale Netzwerke werden in der Berichterstattung fälschlicherweise oft mit Social Media gleichgesetzt. Sie haben für die meisten Kaufentscheidungen nur eine untergeordnete Bedeutung. Dagegen sind Bewertungsportale, Foren, Reklamations-Sammlungen und Rezensionen ausschlaggebender. http://www.sf.tv/sendungen/kassensturz/forum/thread.php?forumid=481&thread=115522 http://de.toppreise.ch/shop_276.html <http://www.sf.tv/sendungen/kassensturz/forum/thread.php?forumid=481&thread=115522> http://de.toppreise.ch/shop_276.html
  12. Soziale Netzwerke werden in der Berichterstattung fälschlicherweise oft mit Social Media gleichgesetzt. Sie haben für die meisten Kaufentscheidungen nur eine untergeordnete Bedeutung. Dagegen sind Bewertungsportale, Foren, Reklamations-Sammlungen und Rezensionen ausschlaggebender. http://www.sf.tv/sendungen/kassensturz/forum/thread.php?forumid=481&thread=115522 http://de.toppreise.ch/shop_276.html <http://www.sf.tv/sendungen/kassensturz/forum/thread.php?forumid=481&thread=115522> http://de.toppreise.ch/shop_276.html
  13. Soziale Netzwerke werden in der Berichterstattung fälschlicherweise oft mit Social Media gleichgesetzt. Sie haben für die meisten Kaufentscheidungen nur eine untergeordnete Bedeutung. Dagegen sind Bewertungsportale, Foren, Reklamations-Sammlungen und Rezensionen ausschlaggebender. http://www.sf.tv/sendungen/kassensturz/forum/thread.php?forumid=481&thread=115522 http://de.toppreise.ch/shop_276.html <http://www.sf.tv/sendungen/kassensturz/forum/thread.php?forumid=481&thread=115522> http://de.toppreise.ch/shop_276.html
  14. Kundenbindung durch Community Management - difference between brand und reputation Bewertungsportale, Foren, Reklamations-Sammlungen und Rezensionen ausschlaggebender 1 Internetseite: Weblog holt den Kunden nicht ab => was will Google? 2 Online Kommunikation wird wie Offline Kommunikation betrieben 3 Sichtbarkeit im Netz beschränkt sich auf Werbeauftritt 4 Monolog anstatt Dialog – Antworten braucht Zeit 5 Social Media Audit mit einem strategischen Ansatz fehlt
  15. Kundenbindung durch Community Management - difference between brand und reputation Bewertungsportale, Foren, Reklamations-Sammlungen und Rezensionen ausschlaggebender 1 Internetseite: Weblog holt den Kunden nicht ab => was will Google? 2 Online Kommunikation wird wie Offline Kommunikation betrieben 3 Sichtbarkeit im Netz beschränkt sich auf Werbeauftritt 4 Monolog anstatt Dialog – Antworten braucht Zeit 5 Social Media Audit mit einem strategischen Ansatz fehlt