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How do you get men to take action on ending violence against women? Well, you talk them into walking a mile wearing high heels of course! This workshop will look at how the White Ribbon Campaign has worked to transform online interest into concrete, offline actions in our work to engage men in ending violence against women. Two of our campaigns, Walk a Mile in Her Shoes, and “It Starts With You, It Stays With Him” will be highlighted.
- How to use social media to foster change on a challenging social issue
- How to translate online interest into offline action
- Look at two examples of social media use, for fundraising and awareness, as well as advancing our mission
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