India's largest manufacturer and exporter of hand
knotted rugs founded in 1978.
Founder N.K Chaudhary
Produces an exclusive product range of rugs,
pillows and poufs
Carry forward the rich heritage of India to more
than 40 countries in the world
Has a network of around 40,300 skilled artisans in
rural India. 7500 looms connected through 300
direct, 40000 indirect employees.
Production units are in Rajasthan, Gujarat, Uttar
Pradesh, and Bihar
Annual production of approximately 5 thousand
million square feet of Rugs
Connecting artisans to global Market through its
global supply chain management.
At present Jaipur rugs has businesses in more than
40 countries and touched a turnover of over 14
million $ in 2008-09.
USA is the major market of rugs where about 65%
of the sales are done.
Followed by Turkey, Canada, Mexico, Italy,
Germany, Australia, Russia, Spain, Romania etc.
Jaipur Rugs sells its products through a variety
of channels across the globe.
98% of 2007 sales, 90% of 2008 sales were direct
exports to either Jaipur Rugs, Incorporated
(JRI) in Atlanta or other U.S.
Jaipur rugs company used pull strategy
because it take order from customer then
perform further steps to complete orders.
Work is decentralized
Investment is decentralized
Management influence over key functions is
Q:How can small and medium scale industries can
deliver better customer value through supply chain
management & improve the living standards of
society in developing countries?
A:jaipur rugs co. is the best example of
implementation of cost effective supply chain
management in developing countries. But in
developed countries like USA that company is using
responsive strategy to respond the market demand.
Improve living stranded
Promotion of Leadership and
Labor law Practices
Access to healthcare and education.
Q:How can the involvement of middleman be
Ans: Middleman can be minimized or removed to
give more income to the weaver ,through direct
relationship with weaver .