Jaipur rugs company supply chain strategy

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Jaipur rugs company supply chain strategy

  1. 1. Muhammad Khalid (26)
  2. 2.      India's largest manufacturer and exporter of hand knotted rugs founded in 1978. Founder N.K Chaudhary Produces an exclusive product range of rugs, pillows and poufs Carry forward the rich heritage of India to more than 40 countries in the world Has a network of around 40,300 skilled artisans in rural India. 7500 looms connected through 300 direct, 40000 indirect employees.
  3. 3. JR company JR incorporation JR foundation Bhoomika Wools
  4. 4.  Production units are in Rajasthan, Gujarat, Uttar Pradesh, and Bihar  Annual production of approximately 5 thousand million square feet of Rugs  Connecting artisans to global Market through its global supply chain management.
  5. 5. Tayyab Ali
  6. 6. Supply chain of Jaipur rugs is consists of four pats  Raw material acquisition and spinning  Dying, production, planning, designing and production  weaving  Sales and marketing retailing
  7. 7. Cleaning and Sorting Raw Wool Brush Used for Hand Carding Hand Spinning Raw Wool into Hank
  8. 8. Umair Shaukat
  9. 9.    At present Jaipur rugs has businesses in more than 40 countries and touched a turnover of over 14 million $ in 2008-09. USA is the major market of rugs where about 65% of the sales are done. Followed by Turkey, Canada, Mexico, Italy, Germany, Australia, Russia, Spain, Romania etc.
  10. 10.   Jaipur Rugs sells its products through a variety of channels across the globe. 98% of 2007 sales, 90% of 2008 sales were direct exports to either Jaipur Rugs, Incorporated (JRI) in Atlanta or other U.S.
  11. 11. Omer Farooq
  12. 12. Jaipur rugs company used pull strategy because it take order from customer then perform further steps to complete orders. Benefits  Work is decentralized  Investment is decentralized  Management influence over key functions is highly leveraged  Gain Flexibility 
  13. 13. Q:How can small and medium scale industries can deliver better customer value through supply chain management & improve the living standards of society in developing countries? A:jaipur rugs co. is the best example of implementation of cost effective supply chain management in developing countries. But in developed countries like USA that company is using responsive strategy to respond the market demand.
  14. 14. Improve living stranded  Promotion of Leadership and Entrepreneurship  Training  Labor law Practices Competitive wages. Access to healthcare and education.
  15. 15. Q:How can the involvement of middleman be minimized ? Ans: Middleman can be minimized or removed to give more income to the weaver ,through direct relationship with weaver .

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