Jaipur Rugs was founded by N. K. Chaudhary in
1978, who started the carpet business with two
Over time he moved to Gujarat and the business
operations were expanded primarily in tribal regions.
Chaudhary moved to Jaipur in 1999, to launch his
independent firm called Jaipur Carpets.
Jaipur Carpets was converted to Jaipur Rugs
Company Pvt Ltd in 2006.
At present Jaipur Rugs has businesses in more than
30 countries and touched a turnover of over $14
Head quarter jaipur (india)
Jaipur rugs truly represent s the passion for art
,lifestyle, persona and much more for every
one in their homes and workplaces.
Jaipur is one of the leading manufactures of
handmade carpets in india and specialized in
Produces an exclusive product range of
rugs, pillows and poufs
Production Process Logistics
Rug orders are received via fax, email, or
phone, and the production process begins after an
order is generated by the Production department.
Next the Central Control Room acts as an interface
between the Production and Design departments.
Employees in the Central Control Room determine
if a production order is, which requires no
modification or a design which needs
modifications such as resizing or re-coloring.
# of workers
Initial sorting of raw wool
Raw wool washing
Carding – machine
Carding – hand
Included in numbers
for hand spinning
Spinning – machine
Spinning – hand
Included in raw wool
40-50 (direct and
Distribution System OF JRI
Business of jaipur rug in more than 30 countries .
Turnover of jaipur rugs is 14 Million $ in 2008.
Major market of rugs is USA where it sales are
Turkey, Canada, Mexico, Italy, Germany, Australia
, Russia, Spain, Romania etc.
They can reduce middleman through direct relation with weavers and offer
more money to the weavers
Jaipur company s a best example to implementation for cost effective
supply chain management in developing countries but in developed country
like usa company is using responsive strategy to response market demand