Business Insights is about pursuing the truths ( with a small t) and insights ( with a small i) ! A rapid change decision environment means that decision-makers must develop the skills to deal with shades of probability.

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insights when you deal
with Shades of Probability
THE BUSINESS OF ACTIONABLE TRUTHS

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Black and White Shades of Probability

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Actionable Business Insights
Business Truth
Actionable Business truths!
DEFINING THE INSIGHTS BUSINESS
We should focus on truths (with a small t). ‘truths’ that are real for us in the
that context and useful to ‘turn the face of thought towards action and the
future’! The insights with a small “i” !!
The Insights Business focuses on the acquisition of
information or data and the parsing of insight from it. It
attempts to describe the reality of the markets and the
‘consumer’ to aid decision-makers
The core business of Business Insights is Truth.
Describing and circumscribing the Truth,
therefore, becomes essential to the business
of providing and acquiring Insights.

4. The Pursuit of Small ti
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ti : truths & insights with small ‘t’ and a small ‘i’

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Agile SteadfastTrumps

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Sauce for the Goose Sauce for the GanderIs Not

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Tactics StrategyDeliver

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Reflection ActionMeets

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Correlation CausationIs Not

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Map TerritoryIs Not

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Data IntuitionGuides

12. And…
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Purpose SerendipityMeets
Purposeful Serendipity

14. Finally…Epilogue
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Bruce Batmanis
Just sayin’

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Market
Complexity
Decisions
Information
Complexity
Probabilistic decision-making perspectives
muder.chiba@gmail.com
+919820620084