Short's Brewing Company Digital Marketing Strategy Guide

1. DIGITAL MEDIA STRATEGY
SHORT’S BREWING COMPANY

2. OBJECTIVE
• To gain a strong following on all active social media
platforms that creates awareness for Shorts Brewery an
dtheir craft beers. Develop a successful campaign to g
et more traffic on the Shorts Brewing Companies webs
ite that will hopefully lead to more sales.

3. TARGET AUDIENCE
• Millennials
• Craft Beer Drinkers
• People who brew
their own beer
• Young Adults 21+

4. WHAT ARE WE TRYING TO SELL
ENTERTAINMENT, TASTE ,
& COMMUNITY

5. TONE/PERSONALITY
Upbeat Fun Friendly

6. AVOID
• Do not post anything
that does not relate
to Shorts Brewing Co
.
• Do not post anything
without permission o
r authority

7. OUTREACH
#SHORTSBREW

8. SOCIAL MEDIA & BLOG
• Facebook
• Twitter
• Google+
• Instagram
• Snap Chat
• WordPress Blog

9. ENGAGEMENT
#ShortsBrew

10. SUPPORT
• By making viewers feel part of the action
they will be more likely to interact with
the brand and the campaign.
• The campaign will work in real time.
• The content will focus heavily on the
keyword "Shorts Brew".