LASaves: An online platform to address southern California water conservation
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The document proposes LASaves, an online platform to address water conservation in Southern California through citizen awareness and cross-sector support. It would provide water usage data and conservation strategies to citizens, incentivize reduced usage, and engage community partners. The budget for a pilot program serving 12,840 homes is $58,964 annually. LASaves aims to empower water users, meet conservation targets, build support for infrastructure projects, and ensure long-term water supply and affordable costs.
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LASaves: An online platform to address southern California water conservation
- 1. LASaves An online platform to address southern California water conservation strategies through citizen awareness and cross-sectoral support Brandon de Bruhl, MPP’15 Yixue Chen, MPP’15 Heidi Greenhalgh, MPP’14 Adrienne Lindgrin, MPL’14 Rhett-Alexander Paranay, MPP/MPL’15
- 2. Problem Definition: Drought In California • Severe droughts situation – Huge costs to economy – Urgent need for water conservation • Citizens and communities are lacking awareness of water usage How to link drought to individual action? Problem Solution Campaign Plan Funding & Budget Conclusion “California’s drought is so bad, you can see it from space.” -New York Times
- 3. The Solution: LASaves Problem Solution Campaign Plan Funding & Budget Conclusion • Education – Reform presentation of billing information – Text message system • Communication – Water alert system
- 4. Problem Solution Campaign Plan Funding & Budget Conclusion “Leverage Big Data” – Text message and email alert system – Enhance visualization describing usage The Solution: LASaves
- 5. Problem Solution Campaign Plan Funding & Budget Conclusion Objectives Short-term (1 year) • Provide water usage data & individualized water conservation strategy • Incentivize reduced water consumption • Pilot with SGVMWD Intermediate-term (2 years) • Engage community partners • Partner with other local governments Long-term (3-5 years) •Increase transparency • Provide goodwill for water district
- 7. Problem Solution Campaign Plan Funding & Budget Conclusion Stakeholders San Gabriel Valley Municipal Water District Los Angeles County Water Consumers Water suppliers California Public Utilities Commission States other than California that rely on Colorado River
- 8. Stakeholders Problem Solution Campaign Plan Funding & Budget Conclusion San Gabriel Valley Municipal Water District Water Consumers
- 9. Problem Solution Campaign Plan Funding & Budget Conclusion The Campaign Plan
- 10. Problem Solution Campaign Plan Funding & Budget Conclusion Budget Pilot Program (12,840 homes) − $35,952 annually for email and web-redesign − $16,692 annually for text messaging system − $6,420 initially for marketing materials TOTAL: $58,964 first year $52,544 for annual maintenance Population FY14 FY15 FY16 FY17 Full SGVMWD $920,000 $956,800 $1,042912 $1,136,774 Pilot SGVMWD $58,964 $61,323 $64,389 $68,252
- 11. Funding Problem Solution Campaign Plan Funding & Budget Conclusion 3% 8% 42% 47% Water District Seed Funds US Funds State Grants
- 12. 0% 10% 20% 30% LASaves 2020 Plan Water Savings 0 500 1000 LASaves 2020 plan Costs in 2014 ($ per thousand people) Problem Solution Campaign Plan Funding & Budget Conclusion LASaves vs. 2020 Plan
- 14. Q&A
- 16. According to Thomas Wang of SGVMWD’s Board, intervention is necessary and timely because: ● Local districts responsible for meeting mandatory reduction targets ● Conservation must come from consumers ● Need to build political capital for larger pending infrastructural updates, requiring vote ● Need to create a relationship with their service users to empower reduction, behavior changes, and control ● Capacity for unilateral action is limited (unlike energy, water must be reliable, and must have consumer buy-in to succeed) ● People must have access to their usage information and data to impact behavioral changes Priorities of the San Gabriel Valley Water District
- 17. The Precedent: Energy Demand side example of how metering techniques are driving cost reduction in energy usage Majority of growth in solar production has been consumer driven, resulting from granular ability to interact with usage data
- 18. It takes how much water to grow an almond?
- 20. Funds
- 22. Outcomes for Citizens Short-term (1 year) • Compounded cost savings • Increased transparency Intermediate-term (2 years) •Greater personal control • Affordable resources •Minimize punitive measures •Lower food costs Long-term (3-5 years) • Avoid disruption of water supply •Protect property value •Lower taxes •Increase food security
- 23. Outcomes for Water Districts Short-term (1 year) • Compounded cost savings • Meet voluntary cuts •Trend identification utilizing analytics Intermediate-term (2 years) •Build political capital •Minimize punitive measures •Better public image Long-term (3-5 years) • Secure political capital •Ensure consumer cooperation •Minimize infrastructure upgrade costs •Protect state and federal funding
- 24. Why LASaves? “Collect and make publically available comprehensive water use data for all users.” –California Water 2030: An Efficient Future (Pacific Institute, Oakland CA)
- 25. Key Demographics Race Total Population: 35,052 White Alone 15,040 42.90% Black or African American Alone 489 1.40% American Indian and Alaska Native Alone 323 0.90% Asian Alone 8,152 23.30% Native Hawaiian and Other Pacific Islander Alone 81 0.20% Some Other Race Alone 9,517 27.20% Two or More races 1,450 4.10% Per Capita Income (Adjusted to 2013 Inflation): $24,999