1. Morgan Clough
Media Advanced Portfolio – A. Product Research
Analysis of 3 Similar Products to Main Piece
Film Number One – Mother Died
http://www.bloodycuts.co.uk/films/ep4-mother-died/
Genre elements Conventions presented in MOTHER DIED
Performers/Characters – Young girl who is represented as an innocent girl
representations, dressed in grungy dull clothing challenges the
stereotypes, behaviour, stereotype at the beginning of the film when she kills
body language, specific her mother thinking she is dead but just as she stabs
pop stars her, her mother is awake. Uses Neale’s repetition and
difference theory because although the film is using
repetition by using a young naïve girl as the main
character she turns out to kill her mother even if it is for
the right reasons.
Strange attitude of the girl character acting as the villain
of the film when stereotypically in horror films she
would await to die or not. This creates a new genre of
horror film making it more modern.
Stereotypical killer characters at the end of the film –
Zombies tell the audience that it is a horror film.

2. Morgan Clough
Media Advanced Portfolio – A. Product Research
Analysis of 3 Similar Products to Main Piece
Girls appearance is quite pale which connotates with
innocence and naïve – challenges the stereotype
(although at the end of the film you find out that she
has done it for a reason at the beginning the audience
wouldn’t know that)
Genre Type: The genre type is narrative because the story is being
Performance, Narrative told throughout the film it is a linear narrative because
or Conceptual? Are there it’s being told in chronological time order – whilst the
elements of each? voiceover is giving an insight into what has already
Describe them. happened leaving the audience to guess what the
If there is a narrative, ending of the film will be.
what type of narrative is
it? (Linear/Non Linear?)
Iconography – props, The props used in the film symbolise horror films and
symbolic codes tell the audience that they are watching a horror film.
E.g. the knife the girl uses to kill her mum symbolises
horror as it is stereotypically used in most popular
horror films e.g. Scream.
The use of white colour used at the beginning of the

3. Morgan Clough
Media Advanced Portfolio – A. Product Research
Analysis of 3 Similar Products to Main Piece
film challenges the stereotype of horror films because
white has the connotations of innocence and purity –
The girl is killing her mum although she looks innocent
what she is doing isn’t. The white bed sheets symbolise
heaven as the woman is dead on the bed, wants the
audience to assume she has gone to heaven.
Setting- mise en scene
The mise en scene of this film is traditionally
stereotypical of a horror film because it is set in what
seems to be an abandoned house which is a
stereotypical setting for a horror film to be set in. The
audience will then be able to tell from the setting of the
film what genre the film will be.
Technical and audio Slow paced non diegetic sound to build up tension
codes – camera use, (makes audience squeamish wondering what will
editing, lighting, happen as the music builds its pace)
diegetic/non diegetic Non diegetic sound of girl character playing the
sound, sfx voiceover telling the story as the film is being played.
High key lighting challenges the stereotype of horror
films at the beginning of the film because
stereotypically horror films use low key lighting – this
confuses the audience leaving them to question if it is in
fact a horror film they are watching.

4. Morgan Clough
Media Advanced Portfolio – A. Product Research
Analysis of 3 Similar Products to Main Piece
Neale’s ‘Mental The text meets audience’s expectations because the
Machinery’: How does producers of the film try to target the mainstream
the text meet audience audience who like horror films by including typical
expectations? How does it horror conventions including the typical villain of
conform to convention zombies who are trying to kill everybody.
and/or deviate from
convention?

5. Morgan Clough
Media Advanced Portfolio – A. Product Research
Analysis of 3 Similar Products to Main Piece
Film Number Two – Stitches
http://www.bloodycuts.co.uk/films/ep2-stitches/
Genre elements Conventions presented in STITCHES
Performers/Characters – Young girl who is represented as the attractive young girl who
representations, is perhaps naïve awaits to live or die in the stereotypical mise
stereotypes, behaviour, en scene of a horror film (big dark house)
body language, specific
pop stars
Stereotypical conventions of a killer at the end of the movie –
creepy man who has escaped from prison is set out to kill
someone. Body Language of the killer was stereotypical as he
was set out to kill somebody e.g. the girl.

6. Morgan Clough
Media Advanced Portfolio – A. Product Research
Analysis of 3 Similar Products to Main Piece
Intertextuality is used as the killer in this film Stitches
references to the 1990 film called ‘It’ by Stephen King.
Genre Type: The genre type is linear narrative as it is a continuity edit
Performance, Narrative because the story is being told in a sequence. It builds tension
or Conceptual? Are there for the audience and gives a viewer time to build up their own
elements of each? version of events before they actually find out what happens.
Describe them.
If there is a narrative,
what type of narrative is
it? (Linear/Non Linear?)
Iconography – props, The props used in the film symbolise horror films and tell the
symbolic codes audience that they are watching a horror film. E.g. the big
knife the clown uses – this shows that the film is horror
because typically in horror films these are used.

7. Morgan Clough
Media Advanced Portfolio – A. Product Research
Analysis of 3 Similar Products to Main Piece
It also uses Intertextuality when referencing to the film Scream at
the beginning of the film when the phone is ringing and the young
girl answers but nobody is replying. Straight away this tells the
audience that it is a horror film because they know they have seen
this scene already in a popular horror film.
Setting- mise en scene
The mise en scene of this film is traditionally stereotypical of a
horror film because it is set in a big house where there is
nobody home. Traditionally the tv signal is going off leaving
the girl with nothing else to do.
Technical and audio Slow paced non diegetic sound to build up tension (makes
codes – camera use, audience squeamish wondering what will happen as the music
editing, lighting, builds its pace)
diegetic/non diegetic A mixture of faster paced music which almost sounds like
sound, sfx music that would come out of a childrens music box added
with an eerie slow paced style of music leaves the audience
wondering what kind of film this actually is.
Low key lighting throughout the film tells the audience straight
away that something bad will happen in this film.
Neale’s ‘Mental The text meets audience’s expectations because the producers
Machinery’: How does of the film try to target the mainstream audience who like
the text meet audience horror films by including typical horror conventions like slow
expectations? How does it paced music. The stereotypical young girl who awaits to live or
conform to convention die and also bringing a character who has been seen
and/or deviate from previously in another scary film e.g. the clown, Targets an
convention? audience of mainstream horror genre.

8. Morgan Clough
Media Advanced Portfolio – A. Product Research
Analysis of 3 Similar Products to Main Piece
Film Number Three – Prey
http://www.bloodycuts.co.uk/films/ep3-prey/
Genre elements Conventions presented in PREY
Performers/Characters – Attractive young girl challenges the stereotype of typical horror
representations, films because at the beginning of the film you see her being
stereotypes, behaviour, drugged by the male character – at this point in the film the
body language, specific audience would think that she would be the one to die.
pop stars But as seen at the end of the film she turns round and kills the
man because of what he did to her.
Male character stereotypically plays the male antagonist at the
beginning of the film – strong, masculine. Uses Neales
repetition and difference where the male antagonist looks like
he will be the killer but the role gets turned round where he
finds out that he will be the one who dies.

9. Morgan Clough
Media Advanced Portfolio – A. Product Research
Analysis of 3 Similar Products to Main Piece
Genre Type: The genre type is linear narrative as it is a continuity edit
Performance, Narrative because the story is being told in a sequence. Although they are
or Conceptual? Are there cut backs to what had previously happened to tell the story
elements of each? more to the audience giving them an insight into what could
Describe them. happen.
If there is a narrative,
what type of narrative is
it? (Linear/Non Linear?)
Iconography – props, Use of the colour white during the film connotates with innocence –
symbolic codes this could symbolise that the man thinks he is innocent and that he
did nothing wrong to the girl as he says ‘see it wasn’t that bad was it’
this could confuse the audience making them start to wonder if they
are watching a horror film.
Setting- mise en scene

10. Morgan Clough
Media Advanced Portfolio – A. Product Research
Analysis of 3 Similar Products to Main Piece
The mise en scene of this film is traditionally stereotypical of a
horror film because it is set in a big house where there is
nobody home. It is also stereotypical because they are in one
room where the door is locked so that could symbolise that
there is no way out of what he did to the young girl.
Technical and audio Throughout the film a fast paced sound is used to build the
codes – camera use, tension and potentially to make the audience jump.
editing, lighting, Diegetic sound is used when the young girl is killing the male
diegetic/non diegetic character to show the effects of her killing him – his flat mate
sound, sfx unable to hear so walks out and doesn’t help him.
Low key lighting throughout the film tells the audience straight
away that something bad will happen in this film but then when
they are in the bathroom a high key lighting is used – this could
make the audience question if they are watching a horror film
or not.
Neale’s ‘Mental The text meets audience’s expectations because the producers
Machinery’: How does of the film try to target the mainstream audience who like
the text meet audience horror films by including typical horror conventions like slow
expectations? How does paced music. The stereotypical young girl who awaits to live or
it conform to convention die and also using chandlers conventions of horror and Neale’s
and/or deviate from repetition and difference theoryof that the chandlers
convention? conventions are that the male and female characters are used –
at the beginning the male character is made to look like the
antagonist but the difference is that the roles get turned round.