“How M2M in combination with arich user interface can change users behaviour as well as perception of their energy supplier” Patrik Björkman Deputy CEO, Maingate
Todays challenge for the European utilities• Regulatory Demands – EU 20-20-20 – Hourly meter reading• Churn – Need to improve customer loyalty• Brand value – Utilities are all ranked in the bottom when it comes to trust and customer value
Case E.ON 100KOLL• Development started in 2010 – First market pilot started December 2010 (3000 users) – Broad market pilot started December 2011 (13000 users)
Individuals have different driversThe ‘techie’ The ‘greenie’will adopt new technology will adopt due to socialjust because it’s available responsibilityThe ‘rationalist’ The ‘materialist’will adopt as long as there is will adopt to challenge anda clear cost saving impress friends What’s in it for me!?
Case – Maingate Energy Visualization Services E.ON-15%
“It feels that they are investing in customer service and are in theforefront” Mats, 66 The iPhone app works excellent. You get the right historical value; by the Month, by the day and by the Hour. You even get real-time. Peter, 37 “In the beginning it was fun to see how consumption changed. You turned on the light and then saw how the consumption went up with 60 Watts. It was impressive, somehow, as I could see in real-time how my consumption changed with different appliances Björn, 60 “I can see the consumption in real-time and that has made me turn off appliances, lighting or machines that is not used. I try to find the best way of consuming energy as I am a strong believer in that I will be able to save money using this product Patrik, SME 6
The best commentE.ON feels innovative, like they want to help me toimprove Karin, 47 7
Todays challenge for the European utilities• Regulatory Demands ✔ – EU 20-20-20 – Hourly meter reading• Churn Rate ✔ – Need to improve customer loyalty• Brand value ✔ – Utilities are all ranked in the bottom when it comes to trust and customer value