Monetising video content on multiple screens

Niclas Ekdahl CEO
Niclas Ekdahl

Born 1970
Joined MTG 2002
CEO of Viaplay since inception
SVP Pay-TV channels and VOD between 2007-2010,
and...
Summary

• Aggregating content behind a subscription
• Focus on TV-series, sports and movies - online
• Available on any d...
The entertainment landscape is
changing fast & fundamentally
From physical… to digital… to streaming in the ‘cloud’

Half ...
Nordic OTT subscription landscape
Competition on many fronts
Package
Content
Strength

High

Low

Price
5

Low

High
One subscription – any device

Smart phones
Tablets

PC/Mac

Smart TV-sets

6

Game consoles

TV set-top boxes
OTT STB
2 target groups

GENERAL BROADBAND POPULATION
Core urban age 20-40 with video
centric online behaviour
VIASAT LINEAR SUBSC...
US studio deal overview in
Nordic region
Studio 2 - Disney

Studio 1 - Fox

Studio 2 - Paramount

CMore

Viaplay

Studio 1...
Current TV series

9
Library TV series
Local TV series

11
Kids Series

12
Sport

13
Much more than content…
UX

Extra feeds

Previews

Offline mode

3D
Contact

Niclas.ekdahl@viaplay.com
+46 73699 19 01
[Mobile Future] Niclas Ekdahl | Viaplay
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[Mobile Future] Niclas Ekdahl | Viaplay

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Monetising video content on multiple screens

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[Mobile Future] Niclas Ekdahl | Viaplay

  1. 1. Monetising video content on multiple screens Niclas Ekdahl CEO
  2. 2. Niclas Ekdahl Born 1970 Joined MTG 2002 CEO of Viaplay since inception SVP Pay-TV channels and VOD between 2007-2010, and Head of Creative Services between 2003-2007 Also previously co-founder of a mobile Internet startup and Managing Director of an advertising agency
  3. 3. Summary • Aggregating content behind a subscription • Focus on TV-series, sports and movies - online • Available on any device • Focus on full length professional content • Available in Sweden, Norway, Denmark, Finland, Russia and Ukraine (as TV Everywhere) 3
  4. 4. The entertainment landscape is changing fast & fundamentally From physical… to digital… to streaming in the ‘cloud’ Half of physical DVD business vanish in 10 years… 2007 2008 Rental 2009 2010 2011 Retail Source: Veronis Suhler Stevenson; McKinsey 2012 E 2013 E 2014 E 2015 E 2016 E
  5. 5. Nordic OTT subscription landscape Competition on many fronts Package Content Strength High Low Price 5 Low High
  6. 6. One subscription – any device Smart phones Tablets PC/Mac Smart TV-sets 6 Game consoles TV set-top boxes OTT STB
  7. 7. 2 target groups GENERAL BROADBAND POPULATION Core urban age 20-40 with video centric online behaviour VIASAT LINEAR SUBSCRIBER BASE Getting access to Viaplay as a “TV Everywhere” product
  8. 8. US studio deal overview in Nordic region Studio 2 - Disney Studio 1 - Fox Studio 2 - Paramount CMore Viaplay Studio 1 - Sony Netflix Studio 1 - Warner Studio 3 – NBC Universal
  9. 9. Current TV series 9
  10. 10. Library TV series
  11. 11. Local TV series 11
  12. 12. Kids Series 12
  13. 13. Sport 13
  14. 14. Much more than content… UX Extra feeds Previews Offline mode 3D
  15. 15. Contact Niclas.ekdahl@viaplay.com +46 73699 19 01

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