Next Berlin Conference: Get loyalty clients through social media and technology mix
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Social media gave us real time interactions. Brands talk to customers. Customers talk to brands. Why do we need technology in this process? We’re talking with brands online or offline but technology give us continuous communication. We can engage online, offline and mixing these worlds in one. Now there isn’t online and offline. Now we’re a part of digital world. Let's get some technology before we will start http://www.youtube.com/watch?v=ooHgJ6ElfA4
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Next Berlin Conference: Get loyalty clients through social media and technology mix
- 1. Get loyal clients through technology and social media mix.
- 2. Who are we Anna Robotycka, Managing Partner @FaceADDICTED # over 10 yrs of creating & implementing brand communication strategies # social media specialist / leading agency with over 3mio fans in social communities # ex PR supervisor of Burger King, KFC, Pizza Hut, Starbucks in CEE @ankarobotycka Fb.com/anka.robotycka Piotr Krauschar, Managing Partner @Mobberry # over 13 yrs of new media & online-offline projects # ex CEO @Wrzuta.pl (largest CEE videosharing website) # responsible for The Addictives Group’s business development @krauschar fb.com/piotr.krauschar
- 3. Agenda
- 4. # overview # technologies review # how does it work in practice? # case studies # how to use it within your business? # benefits # questions
- 6. # to improve your knowledge of mixing data and technologies within different opportunities # to show you how to use social media data to suit your clients with their needs # to give you a set of tools and ideas that will help you implement and track actions in your business
- 7. How and where do we engage our customers?
- 8. How and where do we engage our customers?
- 9. How and where do we engage our customers?
- 10. How and where do we engage our customers?
- 11. + technology
- 12. QR codes
- 14. NFC/RFID
- 15. NFC/RFID
- 17. How to drive sales and move traffic to your place?
- 19. Cafe
- 20. Café Latte
- 21. Paper cards?
- 22. Scan and share
- 23. Scan and share
- 24. Share on Facebook: I’m drinking café latte at …
- 25. Visit 3 differerent café in 1 week
- 26. Invite friends
- 28. Get extra points
- 29. How to serve customers offers that will fit their needs in 100%?
- 30. Shopping centre
- 31. Mobile app
- 32. Wifi area
- 34. Drives Sales Drive sales to both current and new customers 22% of claims to date from fans 78% from non-fans* *Excludes any offer with <250 total claims Unique Codes/Barcodes Viral Measurable
- 35. Profile based targeting 2.3 million “party lovers” who like drinking, socialising, whiskey, jack daniels, jd coke, jack daniels tennessee whiskey, bars, clubbing, pubs, drinks with friends, friday nights, partying, partying with friends, nights out with friends, nights out, drinks 27 million users in the UK 17 million 18-35 yr olds in the UK
- 36. Data merging
- 40. Pay with cash or use PayPal to get extra discount?
- 41. Lucky you J 45 min, album is yours at 50% off
- 42. So! How do we know it?
- 43. And don’t forget to share it!
- 44. Case studies
- 47. Let’s have some fun J
- 48. Since 2012 we were engaging customers using… Benefits
- 49. Since 2012 we were engaging customers using… Happy customer. Happy You. Here and now.
- 50. Since 2012 we were engaging customers using… Building real time and continuous relations with customer. Here and now.
- 51. Since 2012 we were engaging customers using… Customer’s feedback. Here and now.
- 52. Since 2012 we were engaging customers using… Driving sales and brand awareness. Here and now.
- 53. Since 2012 we were engaging customers using… Database building. Here and now.
- 54. Since 2012 we were engaging customers using… Real time statistics. Here and now.
- 55. Future is NOW
- 56. Have a nice day J anna@faceaddicted.com peter@mobberry.com http://www.mobileweek.ly