Get loyal clients throughtechnology and social media mix.
Who are weAnna Robotycka, Managing Partner @FaceADDICTED# over 10 yrs of creating & implementing brand communication strat...
Agenda
# overview# technologies review# how does it work in practice?# case studies# how to use it within your business?# benefit...
Workshop objectives
# to improve your knowledge of mixing data andtechnologies within different opportunities# to show you how to use social m...
How and where do we engage ourcustomers?
How and where do we engage ourcustomers?
How and where do we engage ourcustomers?
How and where do we engage ourcustomers?
+technology
QR codes
NFC/RFID
NFC/RFID
AUGMENTED REALITY
How to drive sales and move trafficto your place?
Loyalty programme
Cafe
Café Latte
Paper cards?
Scan and share
Scan and share
Share onFacebook:I’m drinking cafélatte at …
Visit 3differerent caféin 1 week
Invite friends
Suggestto friends
Getextra points
How to serve customers offers thatwill fit their needs in 100%?
Shoppingcentre
Mobileapp
Wifi area
Social mediaData merging
Drives SalesDrive sales to both current andnew customers22% of claims to date from fans78% from non-fans**Excludes any off...
Profile based targeting2.3 million“party lovers”who like drinking, socialising,whiskey, jack daniels, jd coke,jack daniels...
Data merging
Push notification
Limited timeoffer
Limited timeoffer
Pay with cashor use PayPal toget extradiscount?
Lucky you J45 min, album isyours at 50% off
So! How do weknow it?
And don’t forgetto share it!
Case studies
Social TV:Shazam
AR HeadphonesMusic Festival
Let’s have somefun J
Since 2012 we were engagingcustomers using…Benefits
Since 2012 we were engagingcustomers using…Happy customer. Happy You.Here and now.
Since 2012 we were engagingcustomers using…Building real time and continuousrelations with customer.Here and now.
Since 2012 we were engagingcustomers using…Customer’s feedback.Here and now.
Since 2012 we were engagingcustomers using…Driving sales and brand awareness.Here and now.
Since 2012 we were engagingcustomers using…Database building.Here and now.
Since 2012 we were engagingcustomers using…Real time statistics.Here and now.
Futureis NOW
Have a nice day Janna@faceaddicted.competer@mobberry.comhttp://www.mobileweek.ly
Next Berlin Conference: Get loyalty clients through social media and technology mix
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Next Berlin Conference: Get loyalty clients through social media and technology mix

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Social media gave us real time interactions. Brands talk to customers. Customers talk to brands. Why do we need technology in this process? We’re talking with brands online or offline but technology give us continuous communication. We can engage online, offline and mixing these worlds in one. Now there isn’t online and offline. Now we’re a part of digital world. Let's get some technology before we will start http://www.youtube.com/watch?v=ooHgJ6ElfA4

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Next Berlin Conference: Get loyalty clients through social media and technology mix

  1. 1. Get loyal clients throughtechnology and social media mix.
  2. 2. Who are weAnna Robotycka, Managing Partner @FaceADDICTED# over 10 yrs of creating & implementing brand communication strategies# social media specialist / leading agency with over 3mio fans in socialcommunities# ex PR supervisor of Burger King, KFC, Pizza Hut, Starbucks in CEE@ankarobotyckaFb.com/anka.robotyckaPiotr Krauschar, Managing Partner @Mobberry# over 13 yrs of new media & online-offline projects# ex CEO @Wrzuta.pl (largest CEE videosharing website)# responsible for The Addictives Group’s business development@krauscharfb.com/piotr.krauschar
  3. 3. Agenda
  4. 4. # overview# technologies review# how does it work in practice?# case studies# how to use it within your business?# benefits# questions
  5. 5. Workshop objectives
  6. 6. # to improve your knowledge of mixing data andtechnologies within different opportunities# to show you how to use social media data to suit yourclients with their needs# to give you a set of tools and ideas that will help youimplement and track actions in your business
  7. 7. How and where do we engage ourcustomers?
  8. 8. How and where do we engage ourcustomers?
  9. 9. How and where do we engage ourcustomers?
  10. 10. How and where do we engage ourcustomers?
  11. 11. +technology
  12. 12. QR codes
  13. 13. NFC/RFID
  14. 14. NFC/RFID
  15. 15. AUGMENTED REALITY
  16. 16. How to drive sales and move trafficto your place?
  17. 17. Loyalty programme
  18. 18. Cafe
  19. 19. Café Latte
  20. 20. Paper cards?
  21. 21. Scan and share
  22. 22. Scan and share
  23. 23. Share onFacebook:I’m drinking cafélatte at …
  24. 24. Visit 3differerent caféin 1 week
  25. 25. Invite friends
  26. 26. Suggestto friends
  27. 27. Getextra points
  28. 28. How to serve customers offers thatwill fit their needs in 100%?
  29. 29. Shoppingcentre
  30. 30. Mobileapp
  31. 31. Wifi area
  32. 32. Social mediaData merging
  33. 33. Drives SalesDrive sales to both current andnew customers22% of claims to date from fans78% from non-fans**Excludes any offer with <250 total claimsUnique Codes/BarcodesViralMeasurable
  34. 34. Profile based targeting2.3 million“party lovers”who like drinking, socialising,whiskey, jack daniels, jd coke,jack daniels tennesseewhiskey, bars, clubbing, pubs,drinks with friends, fridaynights, partying, partying withfriends, nights out withfriends, nights out, drinks27 millionusers inthe UK17 million18-35 yrolds in theUK
  35. 35. Data merging
  36. 36. Push notification
  37. 37. Limited timeoffer
  38. 38. Limited timeoffer
  39. 39. Pay with cashor use PayPal toget extradiscount?
  40. 40. Lucky you J45 min, album isyours at 50% off
  41. 41. So! How do weknow it?
  42. 42. And don’t forgetto share it!
  43. 43. Case studies
  44. 44. Social TV:Shazam
  45. 45. AR HeadphonesMusic Festival
  46. 46. Let’s have somefun J
  47. 47. Since 2012 we were engagingcustomers using…Benefits
  48. 48. Since 2012 we were engagingcustomers using…Happy customer. Happy You.Here and now.
  49. 49. Since 2012 we were engagingcustomers using…Building real time and continuousrelations with customer.Here and now.
  50. 50. Since 2012 we were engagingcustomers using…Customer’s feedback.Here and now.
  51. 51. Since 2012 we were engagingcustomers using…Driving sales and brand awareness.Here and now.
  52. 52. Since 2012 we were engagingcustomers using…Database building.Here and now.
  53. 53. Since 2012 we were engagingcustomers using…Real time statistics.Here and now.
  54. 54. Futureis NOW
  55. 55. Have a nice day Janna@faceaddicted.competer@mobberry.comhttp://www.mobileweek.ly

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