The  Future  of Mobile Innovation  in the Philippines in the Philippines <ul><li>M-Commerce and the QSR </li></ul>
The  Future  of Mobile Innovation  m-commerce for QSRs will experience  explosive  growth over the next 3-5 years
The  Future  of Mobile Innovation  45% Active Mobile Users Are Ready For Mobile Payment Solutions
The  Future  of Mobile Innovation  $633.4 Billion worldwide market for mobile payments by 2014
The  Future  of Mobile Innovation  81.3 Million global mobile payment users in 2010
The  Future  of Mobile Innovation  600% estimated increase in  global mobile payment users in 2014
The  Future  of Mobile Innovation  490 Million That’s about mobile payment users in 2014
The  Future  of Mobile Innovation  $1,000,000,000,000 annual global revenue generated by customers ordering via their mobi...
The  Future  of Mobile Innovation  McDonald’s Japan has over 4.5 Million users of its m-couponing service
The  Future  of Mobile Innovation  McDonald’s owned QSR brand has over 750k downloads of its mobile app on iTunes
The  Future  of Mobile Innovation  QSRs with Mobile Ordering Websites or Mobile Apps observe significant increases in orde...
The  Future  of Mobile Innovation  Jollibee Foods Corporation launched beta mobile web versions of its online delivery sit...
The  Future  of Mobile Innovation  Mobile web traffic increases 2x/month despite it’s “stealth” launch.
The  Future  of Mobile Innovation  Jollibee Foods Corporation will be launching branded mobile apps in 2011
The  Future  of Mobile Innovation  <ul><li>M-Commerce for QSRs will see significant growth over 3-5 years </li></ul><ul><u...
The  Future  of Mobile Innovation  <ul><li>M-Commerce Payment Options </li></ul><ul><ul><li>Direct mobile billing </li></u...
The  Future  of Mobile Innovation  4 types of NFC technologies Sticker Tags NFC enabled Micro-SD Cards Built-In SIM + Ante...
2FA App for any smartphone 2FA Code Server MOBILE NETWORK 1.)  Request for One Time Password after 1st stage authenticatio...
The  Future  of Mobile Innovation  <ul><li>M-Commerce Payment Processing  </li></ul><ul><ul><li>Cheaper add-on devices wil...
 
The  Future  of Mobile Innovation  <ul><li>Things that still need to happen! </li></ul><ul><ul><li>RFID reader infrastruct...
Top 5: JollibeeDelivery.com 1 2 3 4 5
Top 5: JollibeeDelivery.com 1 2 3 4 5
The  Future  of Mobile Innovation  in the Philippines in the Philippines <ul><li>M-Commerce and the QSR </li></ul>
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The Future of Mobile Innovation by Manolo Almagro

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Manolo Almagro's presentation on the future of mobile innovation. This was presented during the first meeting of MobileMonday Manila held on May 9, 2011 at the BBDO Guerrero|Proximity office.

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  • Most Nokia phones these days are either based on the Series 40 or the Symbian S60 operating system and one of the key differences between the two software is that Series 40 doesn&apos;t support multi-tasking unlike S60. S60 is the leading mobile innovation platform, powering state-of-the-art smartphones that provide industry-leading features to consumers and enterprise users alike For developers, the S60 platform offers the widest choice of runtime technologies. This approach supports innovation by offering developers flexibility in their choice of programming language. The platform offers technology solutions that match developers&apos; skills with their requirements for features, portability, and user experience. The S60 platform brings open standards, multivendor support, and true volume to the smartphone market. As of April 2007, S60 licensees had cumulatively shipped more than 100 million S60 devices. These shipment volumes offer developers the best opportunity to profit from their smartphone applications and content.
  • Most Nokia phones these days are either based on the Series 40 or the Symbian S60 operating system and one of the key differences between the two software is that Series 40 doesn&apos;t support multi-tasking unlike S60. S60 is the leading mobile innovation platform, powering state-of-the-art smartphones that provide industry-leading features to consumers and enterprise users alike For developers, the S60 platform offers the widest choice of runtime technologies. This approach supports innovation by offering developers flexibility in their choice of programming language. The platform offers technology solutions that match developers&apos; skills with their requirements for features, portability, and user experience. The S60 platform brings open standards, multivendor support, and true volume to the smartphone market. As of April 2007, S60 licensees had cumulatively shipped more than 100 million S60 devices. These shipment volumes offer developers the best opportunity to profit from their smartphone applications and content.
  • The Future of Mobile Innovation by Manolo Almagro

    1. 1. The Future of Mobile Innovation in the Philippines in the Philippines <ul><li>M-Commerce and the QSR </li></ul>
    2. 2. The Future of Mobile Innovation m-commerce for QSRs will experience explosive growth over the next 3-5 years
    3. 3. The Future of Mobile Innovation 45% Active Mobile Users Are Ready For Mobile Payment Solutions
    4. 4. The Future of Mobile Innovation $633.4 Billion worldwide market for mobile payments by 2014
    5. 5. The Future of Mobile Innovation 81.3 Million global mobile payment users in 2010
    6. 6. The Future of Mobile Innovation 600% estimated increase in global mobile payment users in 2014
    7. 7. The Future of Mobile Innovation 490 Million That’s about mobile payment users in 2014
    8. 8. The Future of Mobile Innovation $1,000,000,000,000 annual global revenue generated by customers ordering via their mobile devices on
    9. 9. The Future of Mobile Innovation McDonald’s Japan has over 4.5 Million users of its m-couponing service
    10. 10. The Future of Mobile Innovation McDonald’s owned QSR brand has over 750k downloads of its mobile app on iTunes
    11. 11. The Future of Mobile Innovation QSRs with Mobile Ordering Websites or Mobile Apps observe significant increases in order size and frequency
    12. 12. The Future of Mobile Innovation Jollibee Foods Corporation launched beta mobile web versions of its online delivery sites in Dec 2010
    13. 13. The Future of Mobile Innovation Mobile web traffic increases 2x/month despite it’s “stealth” launch.
    14. 14. The Future of Mobile Innovation Jollibee Foods Corporation will be launching branded mobile apps in 2011
    15. 15. The Future of Mobile Innovation <ul><li>M-Commerce for QSRs will see significant growth over 3-5 years </li></ul><ul><ul><li>Cheaper Android Smartphones launching in the market </li></ul></ul><ul><ul><li>Mobile Apps and Mobile Web, will bring more convenient and engaging experiences to mobile </li></ul></ul><ul><ul><li>More options pay with On-line/Mobile Payment Solutions </li></ul></ul>
    16. 16. The Future of Mobile Innovation <ul><li>M-Commerce Payment Options </li></ul><ul><ul><li>Direct mobile billing </li></ul></ul><ul><ul><li>Mobile Web Payments - via gateway </li></ul></ul><ul><ul><li>Premium SMS transactional payments </li></ul></ul><ul><ul><li>Contactless NFC (Near Field Communications) </li></ul></ul>
    17. 17. The Future of Mobile Innovation 4 types of NFC technologies Sticker Tags NFC enabled Micro-SD Cards Built-In SIM + Antenna
    18. 18. 2FA App for any smartphone 2FA Code Server MOBILE NETWORK 1.) Request for One Time Password after 1st stage authentication 2.) Network sends to server 3.) Server generates OTP 4.) Smartphone receives OTP <ul><li>Available as SaaS </li></ul><ul><li>Per “click” cost. </li></ul><ul><li>Powerful enough to secure bank transactions. </li></ul><ul><li>Cost-effective, micro-payment model </li></ul>The Future of Mobile Innovation Two-Factor Authentication OTP 2FApp
    19. 19. The Future of Mobile Innovation <ul><li>M-Commerce Payment Processing </li></ul><ul><ul><li>Cheaper add-on devices will enable mobile payment processing </li></ul></ul><ul><ul><li>New tech could circumvent Telcos for cheaper, simpler options </li></ul></ul>
    20. 21. The Future of Mobile Innovation <ul><li>Things that still need to happen! </li></ul><ul><ul><li>RFID reader infrastructure needs to be deployed </li></ul></ul><ul><ul><li>Scale is the key for success. Omnibus transaction platform </li></ul></ul><ul><ul><li>Telco’s have to make it affordable/easier for mobile transactions </li></ul></ul>
    21. 22. Top 5: JollibeeDelivery.com 1 2 3 4 5
    22. 23. Top 5: JollibeeDelivery.com 1 2 3 4 5
    23. 24. The Future of Mobile Innovation in the Philippines in the Philippines <ul><li>M-Commerce and the QSR </li></ul>

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