1. SW0Tanalysis of ITC
BY-Muzaffar khan
MBA1 1ST SEM 2011

2. SWOT Analysis
 SWOT analysis is a strategic planning
method used to evaluate the Strengths,
Weaknesses/Limitations, Opportunities,
and Threats involved in a project or in a
business venture.

3. INTERNAL- • strength/weakness
EXTERAL- • opportunities/threats

4. ABOUT ITC
Type Public (BSE: 500875)
Industry Conglomerate
Founded 1790 (as Wills & Co.)
Founder(s) Henry Overton Wills
Headquarters Kolkata, West Bengal, India
Key people Yogesh Chander Deveshwar, (Chairman)
FMCG, hotels, paperboards, paper & packaging and agri-
Products
business
Revenue US$ 7 billion (2010)
Employees 24,027 (2009)
Website www.itcportal.com

5. ITC’S BUSINESS MIX
• FMCG
• Cigarettes
• Foods
• Lifestyle Retailing
• Greeting, Gifting & Stationery
• Safety Matches Agarbattis
• Packaging
• Paperboards & Packaging , Paperboards &
Specialty Papers

6. CONTINUES……..
• Agro – Business
• Agra-Exports
• e-Choupal
• Leaf Tobacco
• Hotels
• Group Companies
• ITC InfoTech; etc.

7. BRANDS

8. STRENGTH
• Management
• Brand
• ITC leveraged it traditional businesses
to develop new brands.
• Diversification
• Sustainability and CSR programmes.

9. WEAKNESS
 Unrelated diversifications
 The company is still dependant upon
its tobacco revenues
 Heavy taxation policy

10. OPPORTUNITIES
• Rural market
• E-choupal
• Merger
• New business
• Franchise

11. THREATS
• Increasing tax in Cigarettes
• Health hazard
• Competitors
• FDI in retail
• Strike rates

12. …………………………..
Any question
Please!