During this webinar featuring Jim Marous of the Financial Brand, we’ll examine how photo functionality on a mobile device improves customer experience and data accuracy, as well as improving funnel metrics for mobile self-service. We will also explore how photo functionality boosts customer satisfaction with the in-branch experience and explain how you can leverage mobile to move beyond the branch and engage consumers at community events.

1. The Power of
Picture for
Customer
Acquisition
Presented August 18, 2015

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• Webinar will be recorded and be posted to our website.
• Q&A
– We’ll be saving time at the end for any questions
– Questions can be typed into the questions panel and we’ll try to
get to as many as we can.
Housekeeping Items

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Jim Marous: Co-publisher of The Financial Brand & Owner and
Publisher of the Digital Banking Report
Named as one of the Top 5 Financial Technology Influencers to Follow, Jim
Marous is an internationally recognized financial industry strategist and the
publisher of the Retail Banking Strategies section of The Financial Brand
and well as the Digital Banking Report.
The Digital Banking Report, Guide to Digital Account Opening, focuses
on the digital account opening experience, and the landscape of solutions
and workflows that comprise the end-to end account opening process.
Today’s Presenters
Sarah Clark: VP, Product at Mitek
Sarah directs product strategy and roadmap for Mitek’s mobile capture
and computer vision platform and suite of products including Mobile
Deposit, the market leading MiSnap SDKs, and the Photo Fill and Photo
Verify product lines removing friction from mobile customer acquisition
while transforming mobile identity verification.

4. Busting the Top 5
Onboarding MythsThe Power of
Picture for
Customer
Acquisition

5. 5
Digital Account Opening
“Imaging features are the most positively
reviewed features by customers. Data entry is
painful. Every phone has a camera. New research
shows that customers like convenience and dislike
apps that don’t use features their phones have.”
Niti Badarinath, Senior VP
U.S. Bank

6. Why Digital Account Opening?
• 70% of likely checking account
applicants say they would prefer to
submit a digital application.
• Only 20% of top U.S. banks currently
offer mobile-optimized new account
opening.
• Digital and mobile functionality is
being introduced to the physical
branch environment
6

7. Digital Account Opening Challenges
7

8. Core Features
Digital account opening is defined as a collection of
core features:
– Capture applicant data
– Qualify applicants
– Verify applicant identity (usually through third-party data
sources)
– Real-time account funding
– Automatically create accounts in the core banking system
8

9. Ancillary Features
New features that are becoming the best-in-class
standard in the industry:
– Contextual prequalification for and cross-sell of additional
products
– Online banking single sign-on (bypassing some data entry
and identity verification steps)
– Save and resume functionality (supporting multichannel
processes)
– Electronic signatures (replacing signature cards)
– Ability to upload photos of supporting identification
documents
9

10. 10

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12. 12

13. 13

14. 14

15. 15

16. 16

17. Digital Account Opening Trends
• Cameras
• Touchscreens
• Device Authentication
• Geo-Location
• In-Branch Mobile Capture
17

18. 18

19. 9 Steps for Designing for Optimal User
Experience
1. Clean navigation
2. Customer preparation
3. Simple data collection
4. Digital replacement of paper
5. Pre-population of data
6. Initiation of onboarding
7. Retargeting of abandoned apps
8. Move mobile process to branch
9. Fund electronically
19

20. BankMobile Mobile Account Opening
20

21. BankMobile Mobile Account Opening
21

22. BankMobile Mobile Account Opening
22

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OWNER, PUBLISHER
Digital Banking Report
JIM MAROUS
jmarous@thefinancialbrand.com
216-218-4257
@jimmarous
http://bit.ly/DAOREPORT
Just Published:
58 pages, 16 charts

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Headquartered in
San Diego, CA,
A NASDAQ Company
(MITK)
1 2
Global Leader in
mobile capture and
identity verification
technology
3
Optimizes mobile for
safe, secure customer
acquisition
4
Proven Technology
used by 4,000+ financial
service providers and
~50 million consumers
5
Available direct and
through an
reseller/partner
network
Win the Mobile Moment.
Global Leader in Mobile Capture & Identity Verification

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Global Capabilities
Mitek Acquires
A Global Identity Verification Solutions Provider
Solidifies Mitek’s
position as the global
leader in mobile capture
and identity solutions for
customer acquisition
✓ ✓
IDchecker’s cloud based
platform deepens Mitek’s
ID verification
capabilities
✓
Increases Mitek’s
global presence and
adds customers in
international payments,
financial services and
information services
✓
Includes auto capture
patent and advanced
facial recognition
technology
✓
Expands global ID
document coverage
with more than 3,500
document types

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Photo Fill™
- Quick & Accurate
"Banks are gravitating toward a new technology they think can
help customers more easily open mobile accounts: allowing
customers to photograph their driver's license from their
smartphone to help them auto-fill portions of their application.”
- American Banker
Reduce abandonment by taking photos
of driver license or other IDs* to easily pre-
fill data into mobile forms...
*Scans most common North American ID cards like driver license, state IDs, passports (MRZ), cards with Vehicle Identification Number (VIN)
✓✓✓ ✓
Reduce friction for consumers
with instant data pre-fill
Maximize profitability with
more customer
onboarding and
first-time user success
Double the number of new
accounts booked
Open and fund new
accounts instantly

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100% Increase
Before
Starts
Completes
Pended
Funding
Booked
50% 30%
34% 34%
32%200k
19k
7k
136k 64k
68k
23k
After - Photo Fill™
50%
44%
32%200k
32k
14k
64k
Mobile optimized means
marketing opportunities to
increase stats
MAIN – Mobile App complete
rate increase
Mobile App book rate increase
(funding + additional docs)
Photo Fill
™
- The Value Proposition
MobileDesktop Mobile

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Solutions
Demo

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Photo Fill™
- For Native App with Funding

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Photo Fill™
- For the Mobile Web

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Enable Deposits
Questions?
Thank you for attending!
To find out more contact us at:
sales@miteksystems.com
or call 858-309-1704