The importance of branding and the 1%
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This document discusses the importance of branding beyond just a company's logo. It covers how a logo should look on different backgrounds and when treated as just text. It also addresses selecting an appropriate color palette and accent colors based on their psychological implications. Additionally, the document suggests considering a brand's style in terms of attire and adjectives like playful, elegant, or high-end. The final sections propose an interactive exercise on brand identity and acknowledgement that the top 1% of brands drive 99% of success.
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The importance of branding and the 1%
- 1. Branding -‐ And why it is so much more than your logo -‐
- 2. Logos • If you use a tagline or URL in your logo, it needs to be readable • How does your logo look like on different backgrounds? • How does your logo look like type treated only?
- 3. Logos
- 4. Logos
- 5. Colors
- 6. Colors • What is your color paleCe? • What are your accent colors? • Study your color choices: • hCp://www.fastcompany.com/3028378/leadership-‐now/what-‐ your-‐logos-‐color-‐says-‐about-‐your-‐company-‐infographic • hCp://www.helpscout.net/blog/psychology-‐of-‐color/
- 7. Attire • Don’t laugh, it maCers! • What is your brand style? • Playful • Elegant • High-‐end • Surprising
- 8. Brand Identity – Interactive Exercise
- 9. The 1%
- 10. The 1%
- 11. The 1%
- 12. The 1%
- 13. The 1%
- 14. The 1%
- 15. The 1%
- 16. You made it! Kirsten Furman and Miriam Christof miriam@justjumpmarkeXng.com Phone: 781.366.5549 TwiCer: @Mchristof www.justjumpmarkeXng.com