(These are slides from a webcast session as part of BrightTalk's "Demand Generation 2014 Summit". To view the recording, please go to https://www.brighttalk.com/r/nFR)
Don’t dismiss it as hype — Big Data is here and it’s working. New tools are helping marketers search for prospects with just the right interests at just the right time. Marketers can learn about thousands of prospects in real-time, seeing who is likely to buy, and what campaign will best engage each prospect today. We’ll look at practical use cases for big data in marketing, including developing personas and segmentation, matching prospects to the best content, and scoring your leads.