An insight onto the biggest bollywood celebrities in India and how they're using social media to help promote themselves, their films and endorse brands. Social Media Marketing has helped many Bollywood Actors become social media influencers and MindShift Interactive decodes their success in this Report and how you can use them in the right manner for your brand. Contact MindShift Interactive to gain insights on how we can create a customized solution for your brand and the ideal celebrities for your brand.

1. Bollywood Celebs On Social
Media
- A Platform Comparison

2. Summary
• The report focuses on the comparison
of strategies used by Bollywood celebs
on Twitter vs Instagram
• Duration of analysis: As on September
5th, 2014

3. John Abraham
• Provides health and adventure
tips
• Currently tweeting about his
team - NorthEast United
• Tweeted about a radio contest
and importance of wearing a
helmet for bike riders (social
awareness)
• Followers: 7,97,000
• Tweets: 246
• Posts/Video: 65
• Updates his activities and
engagement in different sports
• Shares posts reflecting his love for
bikes and good health/fitness
• Pictures of his latest bike trips and
personal/professional journeys
abroad
• Updates about his hockey team
and football team
• Followers: 1,41,000
• Posts: 45

4. Jacqueline Fernandez
• Tweets mainly about her ongoing
projects
• Trending fashion updates
• Appearance in fashion shows
• Gives tidbits on homemade juices
and food
• Endorses her brand
• Followers: 7,76,000
• Tweets: 4348
• Photos/Videos: 117
• Updates on her ongoing projects
and appearances in different
shows and events
• Updates on her fitness manual
• Posts on trips and outings
• Posts on promotions and event
activities
• Followers: 3,38,200
• Posts: 605

5. Bipasha Basu
• Releases fitness videos
• Frequently tweets and interacts
on topics related to her ongoing
presence in shows and movie
projects
• Tweets daily on social & public
issues
• Fitness tips
• Followers: 2.91 mn
• Tweets: 4782
• Photos/Videos: 938
• Health freak
• Posts on family, friends & outings
• Presence in fashion shows and
different platforms
• Fashion shoot pictures
• Followers: 32,000
• Posts: 122

6. Nargis Fakhri
• Tweets on a daily basis
• Tweets about several campaigns
and about saving the tiger
• Brand ambassador for Reebok
alongside John Abraham and
tweets for the same
• Tweets about her daily ongoings
and brands she endorse like
Myntra and Reebok
• Followers: 706,883 K
• Tweets: 9398
• Photos/Videos: 376
• Quite active on this platform
• Updates with pictures if her photo
shoots of various projects
• Pictures having glam factor
• Followers: 2,08,000
• Posts: 44

7. Arjun Rampal
• Good presence on this platform
• Tweets about his ongoing
activities
• Tweets about family
• Tweets about his love for football
and the happenings on the World
Cup front
• Tweets on his fashion and style
trends as well as movie projects
• Followers: 1.87mn
• Tweets: 3415
• Photos/Videos: 221
• Daily updates on this platform
• Posts quotes on positivity
• Pictures of family life &
conferences
• Pictures of articles he is featured
in as well as photo shoots
• Posts on his latest looks and gym
workout sessions too
• Followers: 3,000
• Posts: 45

8. Priyanka Chopra
• Good number of national and
international followers
• Tweets on a daily basis about her
personal and professional life
• Tweets about travel experiences
and projects currently working on
• Followers: 6.77 mn
• Tweets: 12.4K
• Photos/Videos: 595
• Good following on this platform
too
• Posts on her fashion photo shoots
• Appearances in shows and her
ongoing movie projects
• Also posts on her family
• Followers: 7,74,000
• Posts: 764

9. Sonam Kapoor
• Regular interactions on Twitter
• Updates on her ongoing projects
• Tweets about healthy living
• Currently tweeting about her
upcoming movie, ‘Khoobsurat’
• Followers: 4.76 MN
• Tweets: 9,053
• Photos/Videos: 600
• Posts on an average basis
• Posts about family & fashion
• Also posts on healthy living
• Posts pictures with friends
• Endorsements of her brands
• Posts on movie projects and other
events
• Followers: 6,39,400
• Posts: 748

10. Deepika Padukone
• Tweets on a daily basis about her
professional & personal life
• Tweets on her love for sports
• Endorses her brands and about
her movie projects
• Currently tweeting about her
upcoming movie, ‘Finding Fanny’
• Followers: 7.13 MN
• Tweets: 1,167
• Photos/Videos:85
• Daily updates about activities
• Updates pictures on fashion,
photo shoots and movie projects
• Posts on the brands she endorses
• Posts on travel shoots
• Followers: 4,73,500
• Posts: 33

11. Alia Bhatt
• Tweets on an average basis
• Tweets on her ongoing and
upcoming movie projects
• Updates on her project with All
India Bakchod (AIB) as well as
other promotions
• Loves to tweet about her movies
and other passions like singing
and dancing
• Followers: 2.06 MN
• Tweets: 1875
• Photos/Videos: 83
• Posts are mainly centered around
her movies and promotions
• Also pictures on fashion shoots
• Followers: 3,28,000
• Posts: 167

12. Kareena Kapoor Khan
• Quite active on this platform with
a high number of tweets
• Promotes her movie projects
• Updates about her presence in
fashion shows and other events
• Tweets on several topics including
love and on recreation
• Followers: 307,000
• Tweets: 3,158
• Photos/Videos: 781
• Not as active on this medium
• Posts mainly about movie
promotions
• Behind the scene videos and her
presence on television programs
• Endorsements of brands
• Pictures of family, & friends
• Pictures of her in several national
& international events
• Followers: 5,69,000
• Posts: 37

13. Sunny Leone
• Very active on Twitter
• Tweets on her active projects like the
one in Orlando with Mika Singh
• Spreading awareness about
happenings like the recent Ice
Bucket Challenge
• Tweets about her hobbies and
interests
• Sports and athletics
• Tweets on food & cuisines
• Followers: 773,000
• Tweets: 13,600
• Photos/Videos: 620
• Quite active on this platform
• Posts on pictures with friends and
family
• On shoots locally & abroad
• Pictures on food and cuisines
• Largely about travel and leisure
• Followers: 2,17,700
• Posts: 306

14. Abhishek Bachchan
• Very active on this medium
• Promotes his kabaddi team on
the ongoing Indian Kabaddi
League
• Tweets on his love for the Chelsea
team and cars
• Posts on several social issues
• Also tweets on his daily routine
• Followers: 4.73 MN
• Tweets: 19,600
• Photos/Videos: 297
• Not as active on this medium
• Posts on his kabaddi team
• Updates about his travels abroad
and shares pictures on his family
and wife, Aishwarya
• Followers: 1,90,600
• Posts: 105

15. Shreya Ghoshal
• Tweets actively
• Posts on her cooking hobby
• Tweets on her vacations and time
with friends
• Followers: 2.97 MN
• Tweets: 16,900
• Videos/Photos: 394
• Quite active on this platform
• Posts mostly on travel
• Pictures of her family, friends as
well as her pets
• Followers: 1,64,900
• Posts: 441

16. Anushka Manchanda
• Quite active on this platform
• Tweets on her travels around the
globe
• Also posts on events and her
music performances
• Also tweets about animal rights
and her passion for bikes
• About fine art
• Followers: 1,90,000
• Tweets: 9,670
• Videos/Photos: 882
• Occasionally active on Instagram
• Posts pictures on her love for art,
music & travel
• Also posts on her projects and fun
with friends
• Posts updates on her upcoming
events and interacts with
followers
• Followers: 15,637
• Posts: 549

17. Neha Dhupia
• Quite active on this platform
• Generally tweets about her
presence in the fashion & style
segment
• Also promotes her brands she
endorses as well as movies
• Several tweets on food and travel
• Following: 1.12 MN
• Tweets: 7,414
• Videos/Photos: 985
• Quite active on this platform too
• Mainly posts on travel and leisure
• Pictures with friends, family and of
food
• Also posts on the events she is a
part of and on fashion
• Has also updates on her covering
the Indian Army Gorkha regiment
• Followers: 47,200
• Posts: 688

18. Sonakshi Sinha
• Very much active on Twitter
• Tweets about her ongoing
projects and music she loves
• Social awareness tweets
• Also recently tweeted about the
Ice Bucket Challenge and
appeal to not waste water
• Also tweets about her personal
and professional ongoings
• Followers: 3.1MN
• Tweets: 7,277
• Videos/Photos: 274
• Not so active on this platform
• Posts pictures on her recent
movies and projects
• Also posts heavily on her travels
and pictures with friends
• Posts also include photo shoots
and of events she has been a
part of
• Followers: 200,800
• Posts: 270

19. Some Other Mindshiftin’ Reports
Leveraging Social
Media for
Regional Marketing
The Selfie Epidemic
In India and Around The
World
Frooti Vs Slice Aamsutra –
SRK or Katrina - Social Media
Campaign Report

20. Impact of Social Media
on Hospitality and
Tourism
#GoNoFilterCampaign
HomeShop18
#MakesMeHappy Case
Study
Some Other Mindshiftin’ Reports

21. Have feedback for us on the Report?
Would you like us to study your
brand and the impact social media
can have on it?
Get in touch:
Arashdeep Sandhu
Research Head – MindShift Metrics
Neha Puri
Sr. Manager – MindShift Metrics