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STOP CHASING RAINBOWS CREATING ENDURING ONLINE SUCCESS Jascha Franklin-Hodge| Blue State Digital
Session Evaluation Each entry via text or web is a chance to win great NTEN prizes throughout the day!  TEXT Text 11NTCRainbows to 69866. Session Evaluations Powered By: ONLINE Use 11NTCRainbows at  http://nten.org/ntc/eval
Who is Blue State Digital? Online Engagement and Social CRM Software Full-service Digital Agency 120 People 5 Offices Politics, nonprofit, corporate, academic, and cultural http://www.bsdtools.com/
Technology 4 Unified, reliable, intuitive platform for mobilizing people to advocate, raise money, and connect with each other. No Contract! Starts at $450/month Email Marketing Tools Landing Pages Social Sharing Donation Processing CRM Reports & Analytics Advocacy Tools Offline Organizing Chapter Affiliate Management Content Management
our mission: helping  organizations to drive measurable results by inspiring and engaging people.
Case Study: Obama 2008
Obama 2008 by the Numbers >1 billion emails sent One in five Obama voters on the email list 200,000 offline events planned via the web 35,000 local volunteer groups 14.5 million hours of YouTube $770 million raised
Building Relationships Action Stories Authenticity Ownership
Action Builds Relationships
Tell Me What You Want
Designed for Action
Be Smart About Social
Measure What Works
Seize Moments to Drive Action
Who was Obama’s #1 Fundraiser?
Thanks, Sarah.
Stories Build Relationships
Tell, Listen, Share
Collaborative Storytelling with Mobile Courtesy of
User Generated Video
Tell the Big Story
Authenticity Builds Relationships
Real People, Not Press Releases (or Newsletters)
Thank You? Or, Ransom Note?
Actor? Or, Google Employee?
Real Campaign Stories
OWNERSHIP Builds Relationships
Grassroots Matching Traditional Match Existing Donors + Non-Donors One Wealthy Donor
Grassroots Matching Traditional Match Existing Donors + Non-Donors One Wealthy Donor Grassroots Match Non-Donors Existing Donors
Grassroots Matching
An Army of Advocates
Engage Your Leaders
Let People Innovate
Small Acts of Participation…
…Lead to Big Impacts
Building Relationships Action Stories Authenticity Ownership
Thank you www.bSDTOOLS.com @BSDWire

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Stop Chasing Rainbows

Editor's Notes

  1. I'm Joe RosparsI was the New Media Director for Barack Obama’s campaignFirst time this position and this group existedResponsible for everything to do with the Internet that wasn’t technicalReported to the campaign manager, charged with integrating technology across the campaign into the actual work
  2. AffordableWon’t lock you in to a long-term contract
  3. Social sharing
  4. Customizability
  5. Reliability
  6. Unified CRM
  7. Customizability
  8. Your constituents become your voice.