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Device Workshop 
Louise Harders & Jørgen Rahbek, Microsoft 
Flemming Märtens, Lenovo 
Steen Grønbeck, Dell 
Flemming Pregaard, HP
AGENDA 
oSetting the scene 
oBusiness ready devices 
oTEI on Windows tablets 
oApps – how to add value to the device? 
oWindows 10 & next steps
Why are Windows devices relevant to me?
Mobility driving device proliferation 
3+ devices per person 
Smartphones and tablet 
markets growing at the 
fastest pace 
Employees want to work 
from their personal devices 
Sources: “IDC Worldwide Quarterly Mobile Phone Tracker, April 2014; IDC Worldwide Quarterly Tablet Tracker, April 2014”
2008 2013
Are they business-ready?
The Device Dilemma 
You need a PC You want a Tablet
Devices as productivity enhancers and not just for 
consumption 
- Allowing employees to be mobile 
- Taking the business to the next level 
- Harvesting the ROI 
- IT being (returning to?) business driver
What is a “business-ready” device? 
Secured Managed Flexible 
Device / Vendor 
choice Integrated Ruggedised
Total Economic Impact of Windows Tablets* 
60 surveyed Enterprise customers 
• Device consolidation ROI – 1 device instead of tablet + PC 
• Lenovo Helix, Dell XPS10, HP Envy, Surface Pro as hero 2in1 devices 
• 48% improved data access time 
• 44% increase in sales (moving backoffice people to the floor) 
• 51% reduction in errors and mistakes made when retyping in 
information 
• Survey: 62% wanted a keyboard with their tablet
Windows Apps support you getting the most out of your investment
What characterizes an app? 
Easy access to 
data 
Touch
Case: A few apps that make sense
Devices and apps meet 
the rough reality
Which business processes could be optimized 
through an app?
Keep 
Up 
29 
Hold 
Up 
Give Up 
Gartner 
How to Keep Up With Microsoft's Accelerated Windows and Office Product Cycle: Gartner: G00258180 
Windows 8 Changes Windows as We Know It, Gartner, G00225445
PLATFORM CONVERGENCE JOURNEY 
Windows 10 
Converged 
OS kernel 
Converged 
app model
ONE WINDOWS 
Phone 
Small 
Tablet 
2-in-1s 
(Tablet or Laptop) 
Desktops 
& All-in-Ones 
Phablet 
Large 
Tablet 
Classic 
Laptop
WINDOWS 
FOR ENTERPRISE
NEXT STEPS 
Download the Windows 10 Tech Preview 
Visit the Dell, HP& Lenovo booths 
Engage with Microsoft on Proof of Concepts 
Test in place upgrade in your lab 
Test your LOB apps for compatibility 
Sign up for the Windows Insider 
Program at insider.windows.com 
Evaluate Windows 8.1 devices today 
for touch scenarios
Key take aways 
• ROI 
• Device choice yet simplicity in 
management 
• Adding business value 
• Keep up
Mobilizing your business 
Vil du vide mere om, hvordan du kan 
udnytte Windows som mobil platform? 
Lige nu kan du få op til DKK 250.000 i tilskud til en Windows 8.1 PoC, 
hvor du bl.a. får mulighed for at udvikle og udrulle din egen testapp 
Besøg stand #9 hos VENZO eller #12 hos Bluefragments og hør mere om konceptet 
VENZO A/S – Årets Deployment Partner 2011, 2012 & 2013 
Bluefragments Aps – Årets App Partner 2013
Vil du videre med Devices? 
- her er et par aktuelle indgangsvinkler. Send en SMS og tag første skridt 
Mød DELL 
Er du interesseret i et 
møde ang. 
mulighederne med 
DELL devices 
Vis interesse: 
SMS D1 til 445 
SMS’en koster alm. SMS takst 
Mød HP 
Er du interesseret i et 
møde ang. 
mulighederne med 
HP devices 
Vis interesse: 
SMS D2 til 445 
Mød Lenovo 
Er du interesseret i et 
møde ang. 
mulighederne med 
LENOVO devices 
Vis interesse: 
SMS D3 til 445 
Mød Microsoft 
Er du interesseret i et 
møde ang. 
mulighederne med 
Surface og Nokia 
Vis interesse: 
SMS D4 til 445
Microsoft Next 2014, Device Workshop v. Louise Harders

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Microsoft Next 2014, Device Workshop v. Louise Harders

  • 1. Device Workshop Louise Harders & Jørgen Rahbek, Microsoft Flemming Märtens, Lenovo Steen Grønbeck, Dell Flemming Pregaard, HP
  • 2. AGENDA oSetting the scene oBusiness ready devices oTEI on Windows tablets oApps – how to add value to the device? oWindows 10 & next steps
  • 3. Why are Windows devices relevant to me?
  • 4. Mobility driving device proliferation 3+ devices per person Smartphones and tablet markets growing at the fastest pace Employees want to work from their personal devices Sources: “IDC Worldwide Quarterly Mobile Phone Tracker, April 2014; IDC Worldwide Quarterly Tablet Tracker, April 2014”
  • 6.
  • 8. The Device Dilemma You need a PC You want a Tablet
  • 9. Devices as productivity enhancers and not just for consumption - Allowing employees to be mobile - Taking the business to the next level - Harvesting the ROI - IT being (returning to?) business driver
  • 10. What is a “business-ready” device? Secured Managed Flexible Device / Vendor choice Integrated Ruggedised
  • 11. Total Economic Impact of Windows Tablets* 60 surveyed Enterprise customers • Device consolidation ROI – 1 device instead of tablet + PC • Lenovo Helix, Dell XPS10, HP Envy, Surface Pro as hero 2in1 devices • 48% improved data access time • 44% increase in sales (moving backoffice people to the floor) • 51% reduction in errors and mistakes made when retyping in information • Survey: 62% wanted a keyboard with their tablet
  • 12. Windows Apps support you getting the most out of your investment
  • 13. What characterizes an app? Easy access to data Touch
  • 14. Case: A few apps that make sense
  • 15. Devices and apps meet the rough reality
  • 16.
  • 17.
  • 18.
  • 19. Which business processes could be optimized through an app?
  • 20. Keep Up 29 Hold Up Give Up Gartner How to Keep Up With Microsoft's Accelerated Windows and Office Product Cycle: Gartner: G00258180 Windows 8 Changes Windows as We Know It, Gartner, G00225445
  • 21. PLATFORM CONVERGENCE JOURNEY Windows 10 Converged OS kernel Converged app model
  • 22. ONE WINDOWS Phone Small Tablet 2-in-1s (Tablet or Laptop) Desktops & All-in-Ones Phablet Large Tablet Classic Laptop
  • 24. NEXT STEPS Download the Windows 10 Tech Preview Visit the Dell, HP& Lenovo booths Engage with Microsoft on Proof of Concepts Test in place upgrade in your lab Test your LOB apps for compatibility Sign up for the Windows Insider Program at insider.windows.com Evaluate Windows 8.1 devices today for touch scenarios
  • 25. Key take aways • ROI • Device choice yet simplicity in management • Adding business value • Keep up
  • 26. Mobilizing your business Vil du vide mere om, hvordan du kan udnytte Windows som mobil platform? Lige nu kan du få op til DKK 250.000 i tilskud til en Windows 8.1 PoC, hvor du bl.a. får mulighed for at udvikle og udrulle din egen testapp Besøg stand #9 hos VENZO eller #12 hos Bluefragments og hør mere om konceptet VENZO A/S – Årets Deployment Partner 2011, 2012 & 2013 Bluefragments Aps – Årets App Partner 2013
  • 27. Vil du videre med Devices? - her er et par aktuelle indgangsvinkler. Send en SMS og tag første skridt Mød DELL Er du interesseret i et møde ang. mulighederne med DELL devices Vis interesse: SMS D1 til 445 SMS’en koster alm. SMS takst Mød HP Er du interesseret i et møde ang. mulighederne med HP devices Vis interesse: SMS D2 til 445 Mød Lenovo Er du interesseret i et møde ang. mulighederne med LENOVO devices Vis interesse: SMS D3 til 445 Mød Microsoft Er du interesseret i et møde ang. mulighederne med Surface og Nokia Vis interesse: SMS D4 til 445

Editor's Notes

  1. Mobility has inspired a proliferation of new devices, with the smartphone and tablet markets growing at the fastest pace. Today’s employees have an average of 3+ devices between their laptops, phones and tablets. Although 1 or 2 of these devices are usually personally owned, employees expect to be able to work from them anytime, anywhere. Sources: “IDC Worldwide Quarterly Mobile Phone Tracker, April 2014; IDC Worldwide Quarterly Tablet Tracker, April 2014​”
  2. Christian
  3. Christian Prediction of the future ~ 10 Mia devices till 2018
  4. With this surge of new devices and form factors entering the enterprise, the question every business leader should ask themselves is, “are [these devices] business-ready?”  
  5. Vores påstand er at devices KAN være med til at øge produktiviteten og dermed ikke blot bruges som devices til at konsumere data. Er der nogen der kan dele erfaringer med tablets rundt om bordet? Hvilke medarbejdere hos jer er mobile ready – hvilke brugere er mobile? OEM devices inden for alle kategorier (skriv op på flip over) Sælgerne, ledelsen, udkørende teknikere (ej pc vant) fx servicemedarbejderne, information worker (mig selv som blot efterspørger større fleksibilitet), fabriksfolket , ham der ikke har en PC idag, rådgiverne
  6. Might your business decisions makers have app projects (som I ikke er involverede i? Kunne forretningen have et behov for at I tog del forretningsprocesser som kunne gøre enklere ved at udvikle apps? Er der nogen der har en fast proces for at identificere sådanne projekter sammen med forretningen? Er der nogen af jer der har udviklet LoB apps til mobile devices? Hvad gjorde I for at komme igang? Hvad skal der til for at komme igang med et app projekt? Indvendinger: Vi har iPads idag Jeg kan ikke se business casen Vores medarbejdere har de devices de skal have Vi er godt tilfredse med Windows 7
  7. Here’s what I mean by “Business Ready”. Business-ready devices are highly secure and manageable. This means your corporate data is vigorously protected at the hardware and software levels, as well as at the device, user, app and even data levels. Business-ready devices are flexible and predictable. This makes it easy for you to quickly and easily integrate new devices, so your employees can quickly return to their mission-critical line of business apps. And finally, business-ready devices offer choice in form factor and price, so that you can ruggedise them to go where business takes you – a hospital, a manufacturing plant, even an oil rig. Tal ind til forskellen imellem Atom og Intel Core baserede – Core betyder tykkere, kortere batteritid, mens Atom baseret giver længere batterilevetid, tyndere devices, billigere I pris og er måske tilstrækkeligt I mange sceanarier
  8. [Now to shift gears a bit], let’s consider the range of device requirements companies are trying to meet for their various audiences.
  9. In a typical office, we see a mix of knowledge workers and executives, among other roles. Let’s start with the busy, ultra-mobile executive who doesn’t want to carry 3 or more devices. In many cases, the go-to device for these users is a tablet, or 2:1 device, giving them the choice between a keyboard and a tablet. The Surface Pro 3 Lenovo Helix fits perfectly here   Mobile knowledge workers, on the other hand, have a different set of requirements and preferences. They often choose power, working from ultrabooks, like the Lenovo X1 Carbon, convertibles and their phones that are lightweight and provide longer battery life. Lenovo: HELIX (USP:Tastetur m. ekstra batteri, uden blæser) Thinkpad 10 (USP: Dock og fingeraftrykslæser) Thinkpad 8 (USP: Størrelse og skærme (fuld HD)) Lenovo Yoga Tablet 2-10" (inkl. BT tastetur) (USP: nyt design med praktiske funktioner, batterilevetiden på 18timer og højtaler med god lydkvalitet).
  10. And less-mobile knowledge workers, like engineers and developers, might prefer a higher-powered, less-mobile desktop machine to get their work done, like the Dell XPS 18.
  11. Now consider the field, where we see technicians, doctors and retail associates requiring ruggedised mobile devices and peripherals, like the Panasonic ToughPad 4K and point of sale systems like the Bluebird PB30. These all help get the job done without risk of device damage.   And just like mobile knowledge workers, we see mobile sales reps prefer to work from ultra-portable smartphones and tablets, which allow them to share information quickly with customers, while maximising face time and personal connection.
  12. [All in all], there is a range of device needs within your organisation. And whether at home, in the office, with a customer or at the job site, your employees need smart, connected, business-ready devices to help maximise their mobile productivity, while keeping your corporate data safe.   Ironically, the one device all employees carry everywhere is their phone, yet many businesses have enabled only email and calendaring on these devices. There are many reasons for this, from security to the fact that many employees own their own mobile phone. [But] as we see businesses move away from a BYOD to a CYOD model, you can imagine how employees, when equipped with the right business-ready smartphone, can go beyond email and calendaring to extend their mobile productivity that much more.   Let’s watch a short video showing how the Nokia Lumia series is designed with your business needs in mind. Video link: https://www.youtube.com/watch?v=tb6MxNCN-R4&list=PLFA9BF36229B11A58 Let’s look at a few customers who are leveraging business-ready mobile devices, taking their businesses to the next level.
  13. TDC – 50 butikker har udrullet tablets i butikkerne. Personalet er blevet udstyret med tablets for at give kunderne en mere personlig betjening. Tablets som værktøj giver også sælgerne adgang til informationer, mens de står med kunden, og gennem nyudviklede systemer til tablets, så er det lykkedes TDC at reducere systemtiden med 50%.
  14. Christian
  15. For at opnå ROI’en skal der tænkes over hvilke forretningsudfordringer man ønsker at løse med de mobile devices – her bliver apps afgørende både for brugernes samlede produktivitet / effektiviteten i at understøtte mobilitet med nye devices. Timing: 4 minutes   Key Points: Delivering immersive, modern-style mobile applications can provide your customers with a rich, engaging, and social experience of your brand. Windows 8 provides a no-compromise approach to delivering both a beautiful user experience and the security, stability, and performance that you require. And through the Windows Marketplace, you can tap into a much broader potential market for your apps.     Script: Mobile computing is enabling a huge change in the way people live, providing a dramatically more real time and contextual experience for interacting with people and information through devices. Location and sensor data transparently enhance that experience, integrating the virtual and physical worlds. By pulling social connections and data into the experience, users can interact and share in real time. The popularity of the mobile experience has grown so much that, according to a Gartner article, “in developed markets, one-quarter of users use their smartphones as their primary Internet access method.” It's not a question of “if”—it's a question of when and how will you adopt a broad customer-facing mobile strategy? For business, the opportunities—and the stakes—are high. To a retailer, the same device that navigates a customer into a store can redirect the final sale to the competition. To a bank, the mobile phone may quickly become the primary way a customer conducts their financial business. For healthcare providers, mobile represents new opportunities in tracking progress and compliance with treatments—helping increase the effectiveness and efficiency of treatment and lower costs. Every industry is affected. While this is quite possibly the “nirvana state” for marketers, every IT leader recognizes the challenges in delivering experiences that protect customer information and data while providing connected and consistent experiences across device types.   Deliver immersive, connected customer experiences with Windows 8 At Microsoft, we understand the need for no compromise between a beautiful user experience and secure, stable, high-performing apps. With Windows 8–style mobile applications, you can delight your customers with immersive and connected content experiences. So let’s talk about some key features of Windows 8 style apps for your customers : First, the new UI is about content before chrome, which means your app takes center stage. Metro style apps are full screen, immersive experiences. They are fast and fluid designed for touch-first and take advantage of new gestures like swipe-to-select and drag-to-pan. You can use Live tiles to engage users right on the Start screen with relevant, personalized content. Or Notifications to deliver updates and information that users care about real-time, and draws them back into your full screen, immersive app experience. And with both LOB and B2C apps, Windows App Contracts are important part of the experience. Implementing the Search contract surfaces your app and content across the whole system. And the Share contract gives your users the ability to broadcast what they are doing in your app to their contacts and social networks drawing more users to the experience.   With the Microsoft platform, the possibilities are truly endless. To help you reach your customers in new and exciting ways, we’re connecting Windows, Windows Phone, and Xbox devices to cloud services and delivering delightful, familiar experiences across those devices. From the Windows 8 style interface, to the integration of Bing and Xbox LIVE, we’re bringing you a whole device ecosystem of more than 1 billion users. For your CMO, we’re providing the tools and insight that they need to better understand what consumers want and deliver engaging, relevant, targeted experiences that will convert them into customers.   Above and beyond the actual app experience, the Windows Marketplace gives you the single largest potential market for your apps. The Windows Marketplace gives you truly global reach with both Store and apps in over 100 languages and 80 market-specific app catalogs. The Windows Store is on ever y device with full payments support and flexibility. It’s a fully modern store with all the things you would expect from a modern store, including a curated experience, full commerce experience, and installation on every device. It supports a wide range of business models with flexible payment options and the best economics. Optimized for discoverability, Windows Marketplace promotes your app-curated lists, editorials, Bing search, and Internet Explorer 10 site icons. It’s easy to distribute through Windows Marketplace with a transparent approval process and straightforward certification requirements. And remember, Windows 8 apps will run on Windows 7. With over 500 million Windows 7 licenses sold, iOS and Android doesn’t come close to your potential reach on Windows.     Transition: But mobile apps really light up with the huge possibilities of content and services you can connect to, let’s look deeper into how cloud-based services can help you do that along with meeting the challenges of a growing global mobile user base.   Additional Information: “Mobile and the Nexus of Forces: Creating the New Experience.” Gartner, Inc. June 25, 2012. http://www.gartner.com/DisplayDocument?doc_cd=234837 Windows 8 apps in Enterprise: http://infopedia/docstore/pages/kcdoc.aspx?DocId=158931 Windows 8 app story: http://infopedia/docstore/pages/kcdoc.aspx?DocId=176890 (IRM FTE Only) Building for Windows RT: http://blogs.msdn.com/b/b8/archive/2012/02/09/building-windows-for-the-arm-processor-architecture.aspx
  16. Christian Presenter guidance: Use this slide to differentiate our approach to cloud services: people-focused, comprehensive and enterprise-grade Key points: Our approach to services embodies three inherent strengths that in combination is something only Microsoft is positioned to deliver: Microsoft services are people-focused For years, Microsoft has been delivering experiences that appeal to end-users driving maximum productivity, regardless of location or device. The Microsoft cloud brings our same focus on people to the arena of services – mirroring the familiarity and ease-of-use from our on-premises products into our Cloud services. This all leads to higher user adoption and improved productivity with lower training costs. More than 50 million active users of Office Web Apps tap in to Office 365 productivity capabilities – benefiting from anywhere access to familiar Office tools, plus enterprise-grade email, conferencing, collaboration, enterprise social capabilities, and more IT services. O365 is easy to set up and use, Work from anywhere and is Worry-free for IT 1 billion+ users choose Office, Skype, Yammer & SkyDrive every day to get work done and engage in communications & collaboration. In fact, 1/3 of WW phone traffic is driven by Skype. Our cloud apps are designed to work together to drive personal, group and business productivity. For example, sign in with your Microsoft account to any of your PCs running Windows 8 and you'll immediately see your own background, display preferences, and settings. So, with the new Office, your personalized Office goes where you go. We have a comprehensive set of high-value services We offer an unmatched breadth and depth of capabilities from platform to productivity apps to business solutions…an integrated portfolio of cloud services across platforms, apps & devices along with one of world’s largest developer base & partner ecosystems. No business service you create today lives on an island – for example, a mobile app can be tied into your financial and collaboration solutions – and you can take action and connect through email or IM tools. You need all of these to connect together in an agile way. You need a comprehensive cloud – from platform, to productivity, to business solutions to do this. It doesn’t make business sense to make a one-off software decision in today’s world. For example, over 80,000 organizations use Microsoft Dynamics to achieve better performance by connecting with customers in new ways, automating business processes, and gaining real-time data and insights to proactively improve operations. Dynamics CRM runs in Outlook and brings together Office 365, Yammer and Skype services to help sales, marketing and customer service teams collaborate to find and win new customers, as well as nurture customer satisfaction and loyalty. The Microsoft cloud provides a single sign on capability (with common identity and Active Directory integration), an integrated management view across cloud and on-premises and a common development platform across PC, phone, browser, on premises and cloud. Microsoft services are enterprise-grade. What matters most is working with a company you know that has the experience, reach and footprint you can trust fully. Leading governments, Financial Services organizations and others rely on Microsoft because our Cloud services are global, secure, reliable and fault tolerant. No other cloud vendor can match Microsoft in our experience on running and building services - MSN in 1995, to Hotmail, Windows Live, and Bing today, in fact, we were running internet-scale services before Google was born. We pour all our learning from this experience into our services – from platform, to productivity, to business solutions. Today, 1+ billion customers at 20+ million businesses in 76+ markets worldwide depend on Microsoft’s cloud. Microsoft allows customers to leverage their investments today while adopting cloud at their own pace. Windows Azure and Windows Server together deliver the best cloud platform for hybrid IT implementations so you can integrate the Microsoft cloud platform with your existing IT assets and infrastructure. Microsoft built our platform with a design-for-first-party-but-think-of-third-party mentality. As a result, the core of the Windows Azure cloud-computing platform is based on technologies developed to run Bing, as is the Windows Azure storage service. Beyond being battle tested, enterprise-grade includes the highest levels of security, privacy & reliability, which all requires heavy investments in engineering excellence and state-of-the-art data centers. Microsoft goes after the most rigorous global and regional security, data protection, accessibility and environmental standards. Our cloud infrastructure and state-of-art data centers comprise one of the largest networks globally with geo-replicated customer data – and with 30,000+ software engineers involved in cloud-based activities, our customers get the benefit of that massive technical expertise. Today, our cloud services span a wide range of capabilities, including: Business solutions through Microsoft Dynamics that bring together the Microsoft cloud platform and productivity apps with easy-to-use CRM and ERP apps to help organizations grow fast while managing costs. Applications and services, such as Office 365 that offers the best and deepest productivity experience and spans unified communications, email, collaboration and social capabilities. A consistent cloud and enterprise platform powered by Windows Azure, an open and flexible cloud platform that enables you to quickly build, deploy and manage apps across a global network of Microsoft-managed datacenters. And with Windows Server for on-premises or private clouds, the two provide the broadest and most-trusted array of data and infrastructure services.
  17. Christian
  18. Louise
  19. Louise
  20. Louise PRESENTER GUIDANCE This slide serves as a feature recap for the “tackle anything from anywhere” messaging. It is to be used to briefly highlight the key product differentiators that make Microsoft devices and services stand out from the competition . KEY POINTS Tackle anything from anywhere. Stay connected and engaged with real-time, anywhere access to business tools and information. Today’s business leaders need to be always on and always innovating, using a tablet that lets you stay connected and productive while on the go. Manage everything from one device. Microsoft devices and services let you seamlessly transition between mobile, desktop, and line-of-business experiences, including modern and classic Windows apps and interfaces. (Office 365, SkyDrive Pro) Work the way you want—touch, type, click, or write. Work the way you want with a pen, mouse, or keyboard—touch, type, click, or write. Our unique handwriting to text conversion lets you take notes that are immediately searchable. (Inking, OneNote) Connect and engage more deeply. Windows-based tablets offer the tight integration of mobile communication, social networking, and collaboration tools, like Yammer, Microsoft Dynamics CRM, Skype and Lync, to keep you always connected to your team. (Yammer, Microsoft Dynamics CRM, Skype, and Lync) Work efficiently using the best Office and Outlook experience. Our tablets deliver the best experience with your favorite, familiar tools, like Office and Outlook, that are optimized to maintain the fidelity of your documents, emails, files, and viewing preferences.
  21. Louise
  22. Louise
  23. Louise
  24. Might your business decisions makers have app projects (som I ikke er involverede i? Kunne forretningen have et behov for at I tog del forretningsprocesser som kunne gøre enklere ved at udvikle apps? Er der nogen der har en fast proces for at identificere sådanne projekter sammen med forretningen? Er der nogen af jer der har udviklet LoB apps til mobile devices? Hvad gjorde I for at komme igang? Hvad skal der til for at komme igang med et app projekt? Indvendinger: Vi har iPads idag Jeg kan ikke se business casen Vores medarbejdere har de devices de skal have Vi er godt tilfredse med Windows 7
  25. [Purpose of this slide: Set the context that when we say “Threshold” we mean the converged platform.] Nothing shows “One Windows” more than the way our platforms are converging, a journey which ends with Windows “Threshold” With the release of Windows 8 we laid the foundation. Windows Phone 8 took advantage of this. And, Xbox One was built on top of Windows 8 and even uses the same runtime. With the release of Windows Phone 8.1 the runtimes from phone and desktop came together. Over 90% API convergence. Threshold brings EVERYTHING together, the foundation is the same, kernel, drivers etc. – from PCs to phones, to IoT devices And the application platform is the same across all of these devices.
  26. [Purpose of this slide: land the converged app platform message and answer the UI question] One Windows starts with the user experience. Our converged platform means you can choose to create the same experience on all these devices or choose to change the experience according to the device. On a laptop or desktop machine you have much more screen real estate for example so you can choose to display more information on these screens than on a phone. You might want to take some data offline on the phone while you don’t need that functionality on the desktop pc at the office. Building universal Windows Applications gives you that choice.
  27. [Purpose of this slide: Introduce the One Windows promise] [Click] This means we are working to converge everything across these areas (app platform, security and identity, management, deployment, UX), and more. Why? It’s simpler, and it solves problems.
  28. Skal evt. Uddeles som handout (incl. links til tech preview og artikler)
  29. Mobile devices er midlet til målet om at kunne tilføje værdi til forretningen
  30. D1: Tak for din interesse for et device møde med DELL. Vi kontakter dig indenfor 2 uger. Hilsen Microsoft   D2: Tak for din interesse for et device møde med HP. Vi kontakter dig indenfor 2 uger. Hilsen Microsoft D3: Tak for din interesse for et device møde med Lenovo. Vi kontakter dig indenfor 2 uger. Hilsen Microsoft D4: Tak for din interesse for et device møde med Microsoft. Vi kontakter dig indenfor 2 uger. Hilsen Microsoft D5: Tak for din interesse for device workshop. Beklager der ikke var plads i dag. Vi kontakter dig indenfor 2 uger. Hilsen Microsoft
  31. [Purpose of this slide: CTA] (Do we want to go here?) If you are deploying Windows 8 today, our ask of you is not to stop doing that. Upgrading to Threshold from Windows 8 is the best option. For your devices running Windows 7, our advise is to look at Windows 8 for your touch devices now with and eye towards upgrading them in the future – and begin to plan for Threshold for your non-touch devices.