Få indsigt i hvordan Welltec har implementeret omfattende Business Intelligence ud fra et ønske om at understøtte forretningsudvikling med dataanalyse og transparens. En proces som tillod højt implementeringstempo, detaljerede tilpasningsmuligheder og stor fleksibilitet – En proces med stærke kvaliteter der sikrede, at udfordringer blev tydeliggjort og øjeblikkelige forretningsbehov dækket. Michael Krabbe, CFO, Welltec

1. PRESENTED BY
DATE
THIS DOCUMENT IS CONFIDENTIAL AND IS INTENDED SOLELY FOR THE USE AND INFORMATION OF THE CLIENT TO WHOM IT IS ADDRESSED
MICHAEL KRABBE, CFO
SEPTEMBER 2015
TRANSFORMATION MED KANT OG
MÅLBARE RESULTATER

2. CONTENT
WELLTEC INTRODUCTION
IMPLEMENTING BUSINESS INTELLIGENCE
HOW IS IT USED
SO… WHAT IS THE VALUE
2

3. OIL AND GAS SERVICE COMPANY
FROM IDEA TO SERVICE & SALE
3 WELLTEC INTRODUCTION

4. WELLTEC® AT A GLANCE
SNAPSHOT
4 WELLTEC INTRODUCTION
• Headquartered in Allerød, Denmark
• Leading provider of robotic well intervention services
and completions solutions for the upstream oil and gas
industry
• Based on leading proprietary technology
• Approx. 750 employees
• Establishments in more than 25 countries
• Approx. 110 patent families
• Significant value creation for our clients reflected in
Welltec’s performance and growth prospects
• High revenue growth, EBITDA margins and strong
cash flow
• New minority owners – 7 industries and Exor S.p:A
replaced Summit Partners in 2015
0%
10%
20%
30%
40%
50%
60%
70%
80%
0
50
100
150
200
250
300
350
400
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015E
Revenue EBITDA Margin (RHS)
USDm

5. WELLTEC® AT A GLANCE
TRULY GLOBAL FOOTPRINT
5 WELLTEC INTRODUCTION
= Activities
= Transformation Centre
= HQ
53%
30%
17%
2015
Europe, Africa,
Russia/CIS
Americas
Middle East and
Asia Pacific = Regional hubs

6. TOP 25 OIL PRODUCERS
WELLTEC INTRODUCTION6
WELLTEC® AT A GLANCE
INTRODUCTION
12.5 / 14.0%
9.7 / 10.9%
6.4 / 7.2%
5.3 / 6.0%
4.4 / 4.9%
4.1 / 4.6%
3.7 / 4.2%
3.6 / 4.0%
3.5 / 3.9%
3.2 / 3.6%
2.9 / 3.3%
2,7
2,7
2,6
2.6 / 2.9%
2.3 / 2.6%
2.3 / 2.6%
2.2 / 2.5%
2.2 / 2.5%
2.1 / 2.4%
2.0 / 2.2%
1.9 / 2.1%
1.6 / 1.8%
1.4 / 1.6%
1.4 / 1.6%
Saudi Aramco
Gazprom
National Iranian Oil Co.
ExxonMobil
PetroChina
BP
Royal Dutch Shell
Pemex
Chevron
Kuwait Petroleum Corp.
Abu Dhabi National Oil Co.
Sonatrach
Total
Petrobras
Rosneft
Iraqi Oil Ministry
Qatar Petroleum
Lukoil
Eni
Statoil
ConocoPhillips
Petroleos de Venezuela
Sinopec
Nigerian National…
Petronas
xx.x Mmboe net production (daily)/pct. of world total
Super majors
/ 3.0%
/ 3.0%
/ 2.9%
Source: Forbes
Non target clientNational Oil Companies International Oil Companies
Long standing relationships
with more than 240
international clients, including
most of the top 25 global oil
producers and established
partnerships all major
international oil service
companies

7. CONTENT
WELLTEC INTRODUCTION
IMPLEMENTING BUSINESS INTELLIGENCE
HOW IS IT USED
SO… WHAT IS THE VALUE
7

8. COMPLEX AND CHALLENGING ENVIRONMENT
WHAT IS DEMANDED FROM BI
IMPLEMENTING BUSINESS INTELLIGENCE

9. WHAT TO DO?
BUSINESS PARTNERING
THE TRUTH, THE WHOLE TRUTH AND NOTHING BUT THE TRUTH
COMES FROM FINANCE
All data – not just financials
FLEKSIBILITY & ADAPTABILITY
BUSINESS NEEDS GUIDES
DIRECTION VS 100% PRECISION
REALTIME!!
IMPLEMENTING BUSINESS INTELLIGENCE

10. PROJECT MODEL
ENSURE COMMITMENT… FINANCE DOES NOT KNOW IT ALL
10 IMPLEMENTING BUSINESS INTELLIGENCE
Quality improvement!
Draft
version
Published
User
Feed-
back
Final??
Design/
dataREQUEST
NEED
HYPOTHESIS
1
BEHAVIOR
ACTION
2
Draft
version
Published
User
Feed-
back
Final??
Design/
data
Continuos
Development
Business
needs

11. IMPLEMENTING BUSINESS INTELLIGENCE
THE PATH… SO FAR
DRIVEN BY BUSINESS NEEDS
XLCubed
Web
2013
SOLITWORK
Financial
consolidation
”Business
controlling”
2011Business
review
meetings
2013
Budgetting
2011
Financial
consolidation
External
accounts
2013-2016
Masterdata
business-
dimensions
2011
HR rapporting
2012
Sales
management
2013
Sales
planning tool
2012
New BI -
server
2014
Drifts-
overvågning
af BI miljøet
2014
Financial
consolidation
”USD
perspektive”
2014
Usermanage
ment
2014
FINANCE
KPI’er
CRM/Sales
HR
OPERA-
TIONEL
Performance
management
2014
Dashboard
Vision/Mission
2014/2015/
2016
Debtor
2015

12. DATAQUALITY
24/7
INTERNET SPEED
ENSURING ONE TRUTH
IT vs FINANS
MESSEGING
THE RIGHT MINDSET
IMPLEMENTING BUSINESS INTELLIGENCE12
BUT THERE WHERE CHALLANGES ON THE WAY

13. CONTENT
WELLTEC INTRODUCTION
IMPLEMENTING BUSINESS INTELLIGENCE
HOW IS IT USED
SO… WHAT IS THE VALUE
13

14. ONLINE UNIVERSE
ALL REPORTING IS ONLINE
14 HOW IS IT USED
SETUP CHANGES WITH DEMAND / FOCUS

15. BROAD COVERAGE – MULTI SOURCE INPUT
15 HOW IS IT USED
STRATEGIC MANAGEMENT INVOICING & COLLECTION SALES MANAGEMENT
OPERATIONS CASHFLOW (PROJECTIONS) CLASSIC CONTROLLING

16. CONTENT
WELLTEC INTRODUCTION
IMPLEMENTING BUSINESS INTELLIGENCE
HOW IS IT USED
SO… WHAT IS THE VALUE
16

17. SO… WHAT IS THE VALUE
DRIVING BEHAVIOR
17 SO… WHAT IS THE VALUE
It’s been a bumpy ride!
TRANSPARENT – RELEVANT – TIMELY REPORTING
SUPPORTING THE RIGHT DECISIONS

18. THIS DOCUMENT IS CONFIDENTIAL AND IS INTENDED SOLELY FOR THE USE AND INFORMATION OF THE CLIENT TO WHOM IT IS ADDRESSED
QUESTIONS?
..AND THANK YOU FOR YOUR TIME

19. SAFE HARBOR STATEMENT
Any statement in this presentation that is not a historical fact is a “forward-looking statement”. Such
statements may include opinions and expectations regarding Welltec® and its future business,
management’s confidence and strategies as well as details of management’s expectations of new and
existing programs, technology and market conditions. These forward-looking statements rely on
assumptions concerning future events that are subject to a number of risks and uncertainties, many of
which are outside Welltec’s control, and which could cause Welltec’s actual results to be materially
different from these forward-looking statements. While Welltec® believes that its assumptions concerning
future events are reasonable, there are inherent difficulties in predicting certain important factors that
could impact the future performance or results of Welltec’s business. Accordingly, such statements
should not be regarded as representations as to whether such anticipated events will occur nor that
expected objectives will be achieved. Welltec® expressly disclaims any intention or obligation to revise or
update any forward-looking statements, whether as a result of new information, future events, or
otherwise.
In this presentation, Welltec® makes references to EBITDA and EBITDA margin, neither of which is
defined under International Financial Reporting Standards, as issued by the International Accounting
Standards Board and as adopted by the European Union (“IFRS”). The items excluded from EBITDA and
EBITDA margin are significant in assessing Welltec’s operating results and liquidity. EBITDA and
EBITDA margin have limitations as analytical tools and should not be considered in isolation from, or as a
substitute for, analysis of Welltec’s results as reported under IFRS. Other companies in Welltec’s industry
and in other industries may calculate EBITDA and EBITDA margin differently from the way that Welltec®
does, limiting their usefulness as comparative measures.
19