SusanitaTieneUnRaton.com  Social Media Coverage                     Michiel Das    SusanitaTieneUnRaton.com Marketing Mana...
Summary Company:     SusanitaTieneUnRaton.com is a website created by a working mom as an alternative to traditional phot...
Summary Challenge: SusanitaTieneUnRaton.com (original project name ‘susanitatieneunraton’) was a brand new project that h...
Summary Solution: In order to not confuse potential customers with the well-known Spanish children’s songs ‘Susanita tien...
Creation of social networks Since the market research pointed out that the majority  of the target public was actively pr...
Home page strategy With mothers between 25 and 45 years as the  main target public, the colors of the home page  were cha...
Positioning strategy: directories To inform the target public about the new website and at the same time improve the posi...
Positioning strategy: news Since  part of the annual turnover of SusanitaTieneUnRaton.com was donated to the Spanish Red ...
Positioning strategy: blogs Influential bloggers with followers among the target public were sent a press release about t...
Positioning strategy: banners A small banner with the logo of the website was placed on websites dedicated to mothers of ...
Positioning strategy: discounts In order to increase the number of returning visitors, people that subscribed to the news...
Positioning strategy: give-aways Give-aways (via influential websites that were visited by the target public) were used a...
Facebook strategy The Facebook page was used primarily to get into contact       with       the       fans        of Susa...
Twitter strategy The Twitter account was used to inform followers about the latest news and contests, stay in contact wit...
Website results In 12 months the website received 31976 visits  (26850 unique visits), resulting in 117858  pageviews, 83...
Facebook results After only 6 months, the Facebook page already had more than 1000 fans, with an average of 132 different...
Facebook results In one year, SusanitaTieneUnRaton.com’s page managed to unite a total of 1306 Facebook fans, 90% of whom...
Twitter results In February 2012, SusanitaTieneUnRaton.com’s Klout score reached 28,74 thanks to its targeted Twitter act...
Overall results SusanitaTieneUnRaton.com was featured on various  blogs and website of mompreneurs, which led to more  th...
More information? Want detailed information or need help creating a marketing plan for your company? Feel free to contact...
SusanitaTieneUnRaton.com Social Media Coverage (EN)
SusanitaTieneUnRaton.com Social Media Coverage (EN)
SusanitaTieneUnRaton.com Social Media Coverage (EN)
SusanitaTieneUnRaton.com Social Media Coverage (EN)
SusanitaTieneUnRaton.com Social Media Coverage (EN)
SusanitaTieneUnRaton.com Social Media Coverage (EN)
SusanitaTieneUnRaton.com Social Media Coverage (EN)
SusanitaTieneUnRaton.com Social Media Coverage (EN)
SusanitaTieneUnRaton.com Social Media Coverage (EN)
SusanitaTieneUnRaton.com Social Media Coverage (EN)
SusanitaTieneUnRaton.com Social Media Coverage (EN)
SusanitaTieneUnRaton.com Social Media Coverage (EN)
SusanitaTieneUnRaton.com Social Media Coverage (EN)
SusanitaTieneUnRaton.com Social Media Coverage (EN)
SusanitaTieneUnRaton.com Social Media Coverage (EN)
SusanitaTieneUnRaton.com Social Media Coverage (EN)
SusanitaTieneUnRaton.com Social Media Coverage (EN)
SusanitaTieneUnRaton.com Social Media Coverage (EN)
SusanitaTieneUnRaton.com Social Media Coverage (EN)
SusanitaTieneUnRaton.com Social Media Coverage (EN)
SusanitaTieneUnRaton.com Social Media Coverage (EN)
SusanitaTieneUnRaton.com Social Media Coverage (EN)
SusanitaTieneUnRaton.com Social Media Coverage (EN)
SusanitaTieneUnRaton.com Social Media Coverage (EN)
SusanitaTieneUnRaton.com Social Media Coverage (EN)
SusanitaTieneUnRaton.com Social Media Coverage (EN)
SusanitaTieneUnRaton.com Social Media Coverage (EN)
SusanitaTieneUnRaton.com Social Media Coverage (EN)
SusanitaTieneUnRaton.com Social Media Coverage (EN)
SusanitaTieneUnRaton.com Social Media Coverage (EN)
SusanitaTieneUnRaton.com Social Media Coverage (EN)
SusanitaTieneUnRaton.com Social Media Coverage (EN)
SusanitaTieneUnRaton.com Social Media Coverage (EN)
SusanitaTieneUnRaton.com Social Media Coverage (EN)
SusanitaTieneUnRaton.com Social Media Coverage (EN)
SusanitaTieneUnRaton.com Social Media Coverage (EN)
SusanitaTieneUnRaton.com Social Media Coverage (EN)
SusanitaTieneUnRaton.com Social Media Coverage (EN)
SusanitaTieneUnRaton.com Social Media Coverage (EN)
SusanitaTieneUnRaton.com Social Media Coverage (EN)
SusanitaTieneUnRaton.com Social Media Coverage (EN)
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SusanitaTieneUnRaton.com Social Media Coverage (EN)

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Short presentation about the social media and marketing strategies that were used to launch the startup SusanitaTieneUnRaton.com on the internet.

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SusanitaTieneUnRaton.com Social Media Coverage (EN)

  1. 1. SusanitaTieneUnRaton.com Social Media Coverage Michiel Das SusanitaTieneUnRaton.com Marketing Manager 01/02/2011 – 28/02/2012 Web: www.michieldas.com Mail: contact@michieldas.com
  2. 2. Summary Company: SusanitaTieneUnRaton.com is a website created by a working mom as an alternative to traditional photo websites, and with the idea to give other moms to possibility to surprise their family with a special and creative photo album, calendar or post card. Web: www.michieldas.com Mail: contact@michieldas.com
  3. 3. Summary Challenge: SusanitaTieneUnRaton.com (original project name ‘susanitatieneunraton’) was a brand new project that had to be launched on the internet and relevant social networks to promote awareness and encourage visits to the website. Web: www.michieldas.com Mail: contact@michieldas.com
  4. 4. Summary Solution: In order to not confuse potential customers with the well-known Spanish children’s songs ‘Susanita tiene un ratón’, the project name was changed from ‘susanitatieneunraton’ to SusanitaTieneUnRaton.com, and a Social Marketing Plan was elaborated to target Spanish mothers between 25 and 45 years with (at least) one child. Web: www.michieldas.com Mail: contact@michieldas.com
  5. 5. Creation of social networks Since the market research pointed out that the majority of the target public was actively present on Facebook and Twitter, SusanitaTieneUnRaton.com profiles were created on these social networks. A page on LinkedIn was created to give the project a more professional look. Although SusanitaTieneUnRaton.com is an e- commerce website, a company profile was created on Foursquare as well, in order to let employees check in and spread information to their network of friends. Later on, SusanitaTieneUnRaton.com’s Google+ profile was activated, and updates were posted here as well from time to time. Web: www.michieldas.com Mail: contact@michieldas.com
  6. 6. Home page strategy With mothers between 25 and 45 years as the main target public, the colors of the home page were changed from blue to pink, and the whole home page was redesigned to be visually more appealing to young mothers. The above mentioned social networks were also added to the website in order to make it easier for customers to stay connected with the company. Web: www.michieldas.com Mail: contact@michieldas.com
  7. 7. Positioning strategy: directories To inform the target public about the new website and at the same time improve the positioning of SusanitaTieneUnRaton.com, the website was listed on various online directories directly related to mothers, babies or online photo services. Web: www.michieldas.com Mail: contact@michieldas.com
  8. 8. Positioning strategy: news Since part of the annual turnover of SusanitaTieneUnRaton.com was donated to the Spanish Red Cross (‘Creu Roja’), various news agencies were contacted to dedicate a small article to it. Web: www.michieldas.com Mail: contact@michieldas.com
  9. 9. Positioning strategy: blogs Influential bloggers with followers among the target public were sent a press release about the project, and they were invited to order a photo album or calendar and write about it on their blog. Web: www.michieldas.com Mail: contact@michieldas.com
  10. 10. Positioning strategy: banners A small banner with the logo of the website was placed on websites dedicated to mothers of young children, with a direct link to the home page of SusanitaTieneUnRaton.com. Web: www.michieldas.com Mail: contact@michieldas.com
  11. 11. Positioning strategy: discounts In order to increase the number of returning visitors, people that subscribed to the newsletter received extra discounts on a specially created (hidden) subdomain. Web: www.michieldas.com Mail: contact@michieldas.com
  12. 12. Positioning strategy: give-aways Give-aways (via influential websites that were visited by the target public) were used as an alternative method to promote the website. Web: www.michieldas.com Mail: contact@michieldas.com
  13. 13. Facebook strategy The Facebook page was used primarily to get into contact with the fans of SusanitaTieneUnRaton.com to find out what they thought about the company and if they had any suggestions to improve the current products. The page was also used to publish promotions and give-aways. Web: www.michieldas.com Mail: contact@michieldas.com
  14. 14. Twitter strategy The Twitter account was used to inform followers about the latest news and contests, stay in contact with customers and get feedback from clients after receiving their order at home. Web: www.michieldas.com Mail: contact@michieldas.com
  15. 15. Website results In 12 months the website received 31976 visits (26850 unique visits), resulting in 117858 pageviews, 83,85% of whom were new visitors. The website received its absolute peak in visitors on 11/10/2011, when 412 people visited the website in one day. Web: www.michieldas.com Mail: contact@michieldas.com
  16. 16. Facebook results After only 6 months, the Facebook page already had more than 1000 fans, with an average of 132 different people talking about the website. Web: www.michieldas.com Mail: contact@michieldas.com
  17. 17. Facebook results In one year, SusanitaTieneUnRaton.com’s page managed to unite a total of 1306 Facebook fans, 90% of whom where Spanish women between 25 and 45 years old. Web: www.michieldas.com Mail: contact@michieldas.com
  18. 18. Twitter results In February 2012, SusanitaTieneUnRaton.com’s Klout score reached 28,74 thanks to its targeted Twitter actions. Web: www.michieldas.com Mail: contact@michieldas.com
  19. 19. Overall results SusanitaTieneUnRaton.com was featured on various blogs and website of mompreneurs, which led to more than 18900 relevant results on Google. These results lead to the creation of a mobile application to place orders via iPad, iPhone and Android devices via a specially designed mobile website. SusanitaTieneUnRaton.com was acquired by a large Spanish photo sofware company at the beginning of February 2012. Web: www.michieldas.com Mail: contact@michieldas.com
  20. 20. More information? Want detailed information or need help creating a marketing plan for your company? Feel free to contact me at: contact@michieldas.com www.michieldas.com www.linkedin.com/in/michieldas www.twitter.com/michieldas Web: www.michieldas.com Mail: contact@michieldas.com

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