Hershey Resorts marketing research

The Hershey Lodge & Hotel Hershey
325 University Drive; 100 Hotel Road
Hershey, PA 17033
Phone #717-533-3311 Phone #717-533-2171 Toll Free #800-437-7439
Main Website: http://www.hersheylodge.com/
Main Website: http://www.thehotelhershey.com/
Facebook: https://www.facebook.com/HersheyLodge
Facebook: https://www.facebook.com/TheHotelHershey
Twitter: http://twitter.com/hersheylodge
Twitter: http://twitter.com/thehotelhershey
Twitter: http://twitter.com/hersheyresorts
Youtube: http://www.youtube.com/user/hersheyEntertainment
Foursquare: https://foursquare.com/v/hershey-lodge-and-convention-
center/4bcf068c0ffdce720d38b2c0
Foursquare: https://foursquare.com/v/the-hotel-hershey/4b293d84f964a520849b24e3
Tripadvisor: http://www.tripadvisor.com/Hotel_Review-g52819-d112992-Reviews-
Hershey_Lodge_and_Convention_Center-Hershey_Pennsylvania.html
Tripadvisor: http://www.tripadvisor.com/Hotel_Review-g52819-d102251-Reviews-The_Hotel_Hershey-
Hershey_Pennsylvania.html
Yelp: http://www.yelp.com/biz/hershey-lodge-hershey-2
Yelp: http://www.yelp.com/biz/the-hotel-hershey-hershey
Hershey Lodge is a full-service resort located in Hershey, Pennsylvania, offering 665 guest rooms and
100,000 square feet of function space. Warm, welcoming, and distinctly Hershey, Hershey Lodge offers
convenience and comfort for families and guests. Guests will discover the hallmark friendly service in
every detail. Hershey Lodge is one in a collection of Hershey Resorts, the official resorts of Hersheypark.
The others include The Hotel Hershey and the Hershey Highmeadow Campground. Guests of each of our
resorts enjoy the value, convenience, and special access of our Hershey Resorts Advantage.

Hershey, PA 17033
The Hotel Hershey is one of America's landmark hotels, offering 276 guest rooms and 23,500 square feet
of meeting and function space. Situated high atop the town of Hershey, Pennsylvania, the 1930's hotel is
a recipient of both the Forbes Four-Star Award and the AAA Four-Diamond Award. The Hotel Hershey is
also a member of Historic Hotels of America.
Hershey Lodge: Hershey Hotel:
Hershey Lodge:
 Vast hotel easy to get lost in

Hershey, PA 17033
 Very family oriented
 Thin walls can hear all of outside of room noise
 High pricing for menus in restaurants and gift shops
 Fantastic Staff & Service
Hershey Hotel:
 Regal, Majestic Charm
 Family Oriented
 Very Comfortable Hotel
 Endless amount of things to do to keep you entertained
 Wonderful food
Hershey Resorts is 115 miles away from the proposed Kalahari site and a 2 hour and five minute drive.
 New York – 161 miles, 3hr 3 minutes
 Washington DC – 133 miles, 2hrs 26 minutes
 Albany – 286 miles, 5hrs 7 minutes
 Philadelphia – 94.7 miles, 1hr 53 minutes
 Pittsburgh – 215 miles, 3hrs 54 minutes
 Baltimore – 90.0 miles, 1hr 32 minutes
 Toronto – 42.6 miles, 7hrs 31 minutes
 Harrisburg – 14.4 miles, 20 minutes
 Closest Airport is Harrisburg International Airport which is 11.5 miles away and an 18 minute
drive
Hershey Lodge
Two Queen Room

Hershey, PA 17033
 Midweek on season rate: $314, Weekend on season rate: $349
 Midweek off season rate: $149, Weekend off season rate: $199
One King Room
 Midweek on reason rate: $279, Weekend on season rate: $309
Hershey Hotel
Double Bed Room
Queen Bed Room
Cottage Room Two Queen Beds
Cottage Room One King Bed
Restaurants on site
Hershey Lodge
 Hershey Grill - Contemporary ambiance matches our cuisine at Hershey Grill, featuring all-
natural steaks, seafood, and pasta dishes made with the freshest local ingredients. Guest
favorites include Watermelon Salad, Provencal Mussels, and Chicken Tortellini, as well as the
Farmstead Cheese and Small Plate menus. Also featuring an eclectic wine list.
 The Forebay - The Forebay serves up creative comfort food, including a variety of steaks, chops,
and fresh seafood, in a friendly and inviting atmosphere. Enjoy our house-created favorites with
a twist and our premium top-shelf bar featuring small-batch spirits and an extensive wine-by-
the-glass list, in a relaxed, rustic setting. All of our steaks and chops are char-grilled to your
liking, and look for our daily seafood chalkboard specials.
 The Bears’ Den - Choose from your favorite game-day appetizers, pizzas, sandwiches, wings,
classic burgers, wraps, and fresh salads — plus a full range of domestic and imported beers. The
Bears’ Den also features a full bar, video game room, and private dining area.

Hershey, PA 17033
 Lebbie Lebkicher’s - Named after Milton S. Hershey’s life-long friend, Lebbie Lebkicher’s serves
breakfast daily in a casual environment. Our kid-friendly atmosphere includes a kids' menu for
special guests 8 and under, complete with coloring pages and entertaining Wiki Stix
 Cocoa Beanery - offers a delicious selection of specialty coffees and fresh-baked pastries in a
relaxing coffee shop atmosphere. Stop in for a cappuccino, special blended coffee, Hershey's
Hot Chocolate, and delicious chocolate pastries. Or choose from our selection of signature
soups, salads, paninis, and sandwiches. Now also serving Mazzoli's, locally homemade premium
ice cream in specialty Italian flavors.
 Ripples - Relax by the pool with a special treat. Enjoy delicious pizzas, salads, fresh sandwiches,
gyros, hot dogs, tasty snacks, and refreshing beverages. Full bar service available, with a variety
of new frozen drinks!
 The Lobby Lounge - Wind down after a busy day with one of our signature chocolate martinis in
front of the great stone fireplace by the Lobby Lounge.
Hershey Hotel
 Circular Dining Room - Experience the finest in gourmet cuisine, impeccable service, and elegant
surroundings in the Circular Dining Room at The Hotel Hershey. Choose from our extensive wine
list, exquisite entrees, delightful Sunday Brunch, and decadent chocolate desserts while enjoying
views of the Hotel's formal gardens and reflecting ponds.
 Trevi 5 - a fresh, new, authentically modern Italian dining experience. Formerly The Fountain
Café, Trevi 5 offers a contemporary twist on traditional Italian cuisine featuring a parade of
small dish appetizers, an inviting Mediterranean décor, and authentic five-flavor combinations
reflecting the inspired vision of our award-winning culinary team.
 Harvest - offers genuine American cuisine made from the freshest local and regional ingredients.
The menu features an innovative selection of both classic and traditional American fare served
during lunch and dinner, with daily specials.
 Iberian Lounge - Hardwood décor, plush seating, and a grand fireplace make Iberian Lounge the
perfect place to relax and enjoy live weekend entertainment. Explore a wide selection of
premium cocktails including an array of single malt scotches and our signature chocolate
martinis.
 Cocoa Beanery - Rise and shine at the Cocoa Beanery, offering specialty coffees, latte, our
signature Cocoa Chino, sandwiches, and salads. Plus, choose from an array of house-baked
pastries and desserts, made by our Executive Pastry Chef.
 Poolside - Enjoy a refreshing drink from Poolside while relaxing by the outdoor pool complex at
The Hotel Hershey.
 Sweets - The Pastry Team at The Hotel Hershey presents mouth-watering nostalgic cupcakes.
Sweets use the finest ingredients possible including Madagascar Bourbon Vanilla, locally-
procured fruits and dairy products, and, of course, our famous Hershey’s chocolates.
On site attractions
Hershey Lodge
 Hersheypark - Enjoy over 65 rides and attractions including 11 thrilling coasters, live
entertainment, 20 kiddie rides, and the Boardwalk featuring 9 water attractions at Hersheypark.

Hershey, PA 17033
Hersheypark is a year-round destination, with Hershey in the Spring during Easter, Hersheypark
in the Dark during Halloween, and Christmas in Hershey during the holidays. The park is also
open during select weekends in September.
 ZooAmerica North American Wildlife Park - ZooAmerica is an 11-acre walk-through zoo featuring
over 200 animals native to five regions of North America. The Zoo is located next to Hersheypark
and admission is included in your one-price Park admission.
 Hershey’s Chocolate World - Ever wonder how Hershey’s chocolate is made? The free Chocolate
Making Tour Ride is an exciting and informative experience…best of all, it ends with a free
sample! Create your own customized candy bar, enjoy the Hershey’s Really Big 3D Show, peruse
the Everything Hershey’s gift shop, and lunch at the Courtyard Café Food Court or Kit Kat Café.
 Hershey Gardens - This 23-acre botanical gem features 11 distinct theme gardens, including the
Historic Hershey Rose Garden with a brilliant assortment of 5,600 roses, and the Children’s
Garden, where you can walk among 300 butterflies in the popular Butterfly house. Admission is
complimentary for guests of Hershey Lodge.
 The Hershey Story: The Museum on Chocolate Ave - The Hershey Story is nestled in the heart of
Chocolate Town, U.S.A. This world-class museum brings to life Milton S. Hershey’s legacy as an
innovator, businessman, and philanthropist. Admission is complimentary for guests of Hershey
Lodge.
 Hershey Theatre - Located in downtown Hershey, this magnificent theatre is the area's premier
performing arts center, presenting the finest in touring Broadway shows, classical music and
dance attractions, and world-renowned entertainers. For more information, call the Box Office
at 717-534-3405.
 Hershey Trolley Works - Hop on the trolley and get a glimpse of Hershey’s rich history in this
one-of-a-kind ride! Singing trolley conductors take you on a fascinating, sentimental journey
that’s engaging for all ages. Hershey Trolleys depart from Hershey’s Chocolate World. For more
information, call 717-533-3000.
 Hersheypark Sports & Entertainment Complex - The stars shine brighter in Hershey! Hershey
dazzles visitors year-round with top-name concerts, professional ice and theatre shows, the fast-
paced action of AHL hockey, and many other family events and special attractions. For up-to-
date event information, visit our Calendar of Events.
 Hershey Bears - The American Hockey League affiliate to the Washington Capitals NHL team, the
Hershey Bears hit the ice at Giant Center from October to April. They have won more league
championships than any other franchise.
 Milton Hershey School - Founded by Milton S. Hershey in 1909 as a school for orphan boys,
today the Milton Hershey School still serves as an opportunity of a lifetime for children in
financial and social need from all over America. To learn more about the story of Milton Hershey
and his school, visit Founders Hall.
 Hershey Golf Course
Hershey Golf Collection
 Four unique and distinctive courses combine to form the Hershey Golf Collection, offering
63 holes for all levels of play, plus top-notch service and amenities to Hershey Resorts
guests.
Hershey Country Club

Hershey, PA 17033
 In 1930, Milton S. Hershey opened the Hershey Country Club with sporting excellence and
refined luxury in mind. These timeless traditions continue today. Ranked in the top 50
resorts in the U.S. by Golf Digest, the Club features two spectacular and distinctive 18-hole
courses that challenge even the most skilled player: the par-71 East Course and the par-73
West Course.
Hershey Links
 Hershey Links, formerly Wren Dale Golf Club, stretches along 175 acres of natural bluffs and
ravines that create a peaceful setting, while providing ample shot-making challenges.
Spring Creek Golf Club
 The family-friendly Spring Creek Golf Course is a well-crafted nine-hole course that was
designed for kids, but is just plain fun for everyone.
Perferred Golf Club
 Preferred golf club members receive a complimentary round of golf with every two night
stay at The Hotel Hershey, among other benefits.
Hershey Hotel
 The Jeweler - Offering the finest selection of exclusive jewelry, watches, and gifts, including Le
Vian Chocolate Diamonds, Mattioli, Roberto Coin, Tissot, and Monica Rich Kosann. Also available
are sterling silver and 14K gold Hershey's Kisses jewelry.
 A Storied Hone - Elegant home decór, including unique crystal bowls, hand-painted serving
pieces, decorative accessories, and hostess gifts make the perfect year-round present. Browse a
selection of picture frames, handcrafted peppermills, and more.
 The Spa Boutique - Featuring a premium selection of exclusive Chocolate Spa body and facial
products used in our chocolate-themed treatments, plus an assortment of yoga-wear, relaxation
tapes, motivational books, aromatherapy candles, scented eye pillows, and sleepwear.
 Signatures - Offering unique apparel and gifts available only at The Hotel Hershey, including
logoed apparel for men and women, children's clothing, and our Destination Hershey kids' line
by Oopsy daisy, featuring wall art, clocks, nightlights, and more.
 Sweets - Enjoy freshly-baked treats and hand-crafted sweets in this delectable shop. From
signature cupcakes, to sea-salted caramels, to chocolate-covered strawberries, you'll find all
your confectionary favorites here!
 Shine swimwear by The Hotel Hershey - Shop our exclusive swimwear boutique, featuring our
signature swimsuit collection offered by The Hotel Hershey. Designer sunglasses, cover-ups,
totes, and straw hats are also available.
 Holidays - Closed for the Season; Re-opening Fall 2012
 This festive boutique offers limited edition and one-of-a-kind holiday decor, angels, Santas,
candles, traditional Christmas art, and hand-crafted ornaments by Christopher Radko.
Hershey Lodge

Hershey, PA 17033
Pools
 Heated indoor pool, wading pool, and whirlpool
 Two outdoor pools with Ripples snack bar (Memorial Day - Labor Day)
 Aquacise classes available; visit the Recreation Department for schedule
 Locker rooms & dry saunas in Recreation Center
 Variety of pool games for children of all ages
Family Activities
 Chocolate bingo (seasonal)
 Hershey's Product Character appearances
 S'mores roasts (seasonal)
 Daily themed kids' crafts (seasonal)
 And much more!
Recreation
 Outdoor basketball court (seasonal)
 Outdoor Har-Tru tennis court (seasonal)
 Playground (seasonal)
 Game Room
 Wii Room (seasonal)
 Shuffleboard (seasonal)
 Sports equipment (seasonal) and board games
Kid’s Check-In
Children experience their own check-in by signing the “Hershey Lodge Kid” guest book, participating
in a Hershey's candy guess, and receiving their own “chocolate surprise.” Hershey's coloring books
are also available. Offered seasonally.
Falconry Experience
Join a Master Falconer for a magnificent free-flight falcon demonstration, including a simulated hunt
and a chance to hold these majestic birds of prey.
Segway Tours
Take a tour of The Hotel Hershey on a battery-powered, self-balancing personal transporter! This 2
1/2 hour adventure begins with a complete safety briefing and introduction, and participants then
glide along secluded wooded paths, learning the history of the Hotel. Tours offered daily April -
November. $75 for Hershey Resorts guests. Reservations required; please visit
SegwayOfHershey.com.
Fitness Room

Hershey, PA 17033
Equipped with Precor Treadmills, Precor Recumbent Bicycles, Precor EFX Elliptical, York Barbell Free
Weights, Medicine Balls, and a Variety of Precor Strength Equipment
Hershey Chocolate Spa
 Vacation for a Day Package|3 hours|$208*
 Escape with our Vacation for a Day Package! Enjoy a full day of pampering with a...expand
[+]Citrus Sensation Package|3 hours|$190*
 Wake up your skin with a refreshing line-up of spa treats for your body, bursting...expand
[+]Gentlemen's Whiskey Package|3.5 hours|Mon. - Thurs. $290* Fri. - Sun. $345*
 This unique package will leave any man in good spirits! The anti-aging properties of...expand
[+]Cuban Coffee Bean Package|3.5 hours|$220*
 We are celebrating National Coffee Month with this limited edition package of...expand [+]
 Everything Chocolate Packages
 Hershey Kiss|1.5 hours|$190*
 A signature chocolate-themed package featuring: Spa...expand [+]Hershey Hug|2
hours|$235*
 A signature chocolate-themed package featuring: Spa...expand [+]Chocolate Escape
Package|3.5 hours|$375*
 A signature chocolate-themed package featuring:...expand [+]
 Cuban Experience Packages
 Ocean Therapy Package|3.5 hours|$350*
 A signature Cuban package featuring: Sea Salt...expand [+]Cuban Experience Package|3.5
hours|$340*
 A signature Cuban package featuring: Noche Azul...expand [+]
 Country Abundance Packages
 Gardens & Meadows Package|3.5 hours|$340*
 A signature country-inspired package featuring:...expand [+]
 Classic Spa Packages
 Hershey Half Day|3 hours|$300*
 A signature classic Spa package featuring:...expand [+]Hershey Full Day|5.5 hours|$470*
 A signature classic Spa package featuring: Traditional...expand [+]For the Hershey Man|3.5
hours|$320*
 A signature classic Spa package featuring: Traditional...
Hershey Hotel
FAMILY ACTIVITIES
Guests of all ages will enjoy a variety of activities with the flavor of Hershey!
 Chocolate Bingo
 Family tye-dye
 Photo scavenger hunts
 Hershey's Product Character appearances
 Family s'mores roasts

Hershey, PA 17033
 Movie nights at the pool
 Seasonal activities such as Christmas cookie decorating, Easter egg hunts, hayrides, and
more
Recreation Complex
 Full basketball court
 Bocce ball (2 courts)
 Croquet
 Hiking trails
 Horseshoes (2 pits)
 Sand volleyball (2 courts)
 Shuffleboard (3 courts)
 Tennis (2 courts)
Cocoa Clubhouse
Kids are important guests at The Hotel Hershey, and we do everything possible to make sure they
have fun. Hence, our Cocoa Clubhouse, which is home to Cocoa Kids Club (ages 5-12) and Club
Adventure (teens 13+) recreation programs.
Year-Round Skating
The all-weather skating rink at The Hotel Hershey is made of a synthetic material, which makes for
fun all year round and a safe experience for beginners! Skating is $5 per skater per session, including
skates. Parental guidance is required.
Hershey Outfitters
Take up the adventure of an Odyssey Course*, paintball, geocaching, or other exciting experiences.
Hershey Outfitters also offers bicycle rentals.
Hiking Trails
3 mile, 1 mile, and 1.4 mile paved nature trails wind through a wonderful woodland setting, where
you'll pass wildlife, natural streams, plants, and trees native to PA. Additional options available
around the Hotel property, including a 10-station Fit Trail for an outdoor fitness workout.
Local Attractions
 Civil War Museum
 Classic State Capitol Building
 Gettysburg Battlefield National Park
 American Civil War Museum
 Pennsylvania Dutch Country
 Amish Villages
Convention Center Specifications

Hershey, PA 17033
Hershey Lodge
 100k sq. ft. of convention center space
 31 total meeting rooms
 On-site vehicle rental agency
 Great American Hall – Largest and most advanced in the region
 Special event unique exclusively to Hershey
Hershey Hotel
 25,000 sq. ft. of meeting room space
 Total Meeting Rooms 20, accommodating 10 to 450 people
 Ballrooms 3
 Exhibit Space Maximum Capacity:
 10' x 10' Booths 15
 Breakout Rooms 20
 Largest Function Room 5,490 square feet
 Smallest Function Room 437 square feet
Exclusive Hershey Venues
 UNIQUELY HERSHEY VENUES
 Create sweet memories with a special event at one of our unique Hershey venues.
 Contact your Sales or Convention Services Manager to plan a unique Hershey experience
for your group.
 HERSHEYPARK
 In the evening send your group to Hersheypark for a refreshing break. Enjoy a private
catered meal, evening park admission rates, plus all the rides and entertainment. Shuttle
service is provided seasonally to all Hershey Resorts properties, allowing your guests to
come and go as they please.
 GIANT CENTER
 A state-of-the-art facility that can accommodate small event gatherings to large
tradeshows. The open concourse and large event floor make it the sweetest place to house
your next event.
 HERSHEY'S CHOCOLATE WORLD
 Immerse your group in the world of Hershey's Chocolate with a reception or banquet at one
of two great venues within Hershey's Chocolate World at the Hershey's Courtyard Cafe or
inside our Hershey's themed entrance lobby.
 HERSHEY THEATRE
 Gold domes, a mosaic ceiling, marble walls and a painted ceiling are just a few of the
distinguishing features of Hershey Theatre. The Theatre is a unique venue for intimate
meetings or large receptions.
 ANTIQUE AUTO MUSEUM AT HERSHEY
 Enjoy a journey through time in our gallery featuring automotive works of art.

Hershey, PA 17033
 From business meetings and corporate functions, to the most elaborate social events or
gatherings, your first stop is right here at the Antique Auto Museum in Hershey,
Pennsylvania.
 THE HERSHEY STORY
 This beautiful and unique attraction offers a myriad of event opportunities, from formal
dinners in our 1893 Columbian Exposition inspired Grand Lobby to catered business
meetings in our multi-purpose room with full projection capabilities.
 HERSHEY GARDENS
 Another beautiful option for an outdoor meal or themed-event. The Gardens are located at
the base of The Hotel Hershey grounds and overlook the town of Hershey.
 HERSHEY TROLLEY WORKS
 Add some extra Hershey sweetness! Transport your group from our hotels to off-site
venues aboard the historically-styled Hershey Trolleys.
Team Building Venues
The Odyssey:
 Quite possibly one of the largest jungle gyms you have ever seen. The Odyssey is bound to
present a challenge. While on your excursion, you will negotiate various rope obstacles
from bridges to walls, learn the art of climbing, and ride a zip line to the finish.
 Adventures are offered by appointment.
 Adults - $85 Children (under 12) - $75
Orienteering/Geocaching:
 Orienteering - $75 per person
 Geocaching - $75 per backpack
 Kayaking - Offered Monday-Saturday
 Adults - $110 Children (under 12) - $77
 Fly-Fishing/Casting - Private Fly-Casting Lessons - $89
 Half-Day Fly-Fishing Clinic - $265 (fishing license not included)
Current Green Initiatives:
 New Woodside Cottages At The Hotel Hershey will be LEED Certified
 Meeting rooms will offer water pitchers instead of bottled water
 Green program in guest rooms
 Hershey Lodge is offering organic guest room amenities
 Use of local purveyors for fish, vegetables, and herbs
 Purchase seafood from approved lists
 Java jackets made from recycled fiber
 Use of bio-degradable carry-out food containers
 Converting fryer oil into bio-diesel fuel
Wedding Information:

Hershey, PA 17033
Hershey Lodge
Our wedding planning process includes access to a wide range of services including:
 Beautifully appointed ballrooms, elegant floor-length table linens, and Villeroy and Boch
China.
 A complimentary luxury room for the Bride and Groom on your wedding night and
discounted room rates for your overnight guests.
 A wide range of traditional menu options, plus the ability to customize your food and
beverage menus.
 Unique wedding cakes and experienced assistance in designing the décor for your event
such as centerpieces, specialty linen, treescapes, and special lighting.
 Access to everything that makes Hershey a great destination including exclusive guest
benefits, access to premium entertainment, unique attractions, distinctive golf, The
Chocolate Spa, and a fun-filled trip to nearby Hersheypark!

Hershey Resorts marketing research

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Hershey Resorts marketing research