Metro is the most read newspaper among young women in Philadelphia, the latest Nielsen Scarborough survey reveals.

2. Metro loves Women! Women love Metro!
• Metro readership is predominantly women (56% of all
readers), compared to traditional newspapers which
tends to be men-biased
• Metro women readers are younger than the women
readers of other newspapers
• Metro is the best vehicle for reaching young women in
Philadelpia than any other newspaper
• Metro is the most efficient vehicle in terms of CPM
for targeting women aged 18-34, 18-44 and 21-54
whereas Inquirer and Daily News are better suited for
targeting women aged 55+ and 65+
• Metro female readers are more active in terms of
earning income and they invest more in fitness &
beauty than the readers of other titles
Source: Scarborough 2013-14, Universe = 3,316,205 women 18+ living in Philadelphia

3. Women VS. Men
Metro is #1 female daily newspaper in Philadelphia
56%
48%
36%
Metro
Inquirer
Daily News
% Women readers
Source: Scarborough 2013-14, Universe = 3,316,205 women 18+ living in Philadelphia

4. Metro excels at reaching young Women
Metro is #1 vehicle for targeting women aged 18-34, 18-44 & 21-54
5%
25%
45%
18 - 34 35 - 44 45 - 54 55 - 64 65 +
% Women readers per age group
Metro Philadelphia
Daily News
Inquirer
Metro is best for targeting women from the younger age groups - up to 55 years
old while competitors are better suited to reach women over 65 years old.
Source: Scarborough 2013-14, Universe = 3,316,205 Women 18+ living in Philadelphia

5. Reaching Young Women with Metro
Metro reaches far more young women than any other newspaper
43,974
82,327
101,050
0 40,000 80,000 120,000
18 - 34
18 - 49
21 - 54
# daily Women readers
Metro Philadelphia Inquirer Daily News
Metro reaches more 18-34 year old women than the Inquirer & Daily News
Combined
Source: Scarborough 2013-14, Universe = 3 316 205 women 18+ living in Philadelphia

6. Aspirational Women
Investing in education, progressing their career and looking to move
33%
12%
11%
Look for a new job
Buy/sell a house/condo/co-op
Attend adult continuing education
classes
Plans for next 12 months
Women Metro Readers Women Philadelpians
Index=158
137
128
Metro Women readers are 58% more likely to look for a new job and 37% more
likely to buy/sell a place than the average Philadelphian woman.
Source: Scarborough 2013-14, Universe = 3,316,205 women 18+ living in Philadelphia

7. Active, employed women
Metro has more female readers with personal income than others
68%
63%
51%
working or studying
working
white collar
Work status among Women readers
Metro Philadelphia Daily News Inquirer
Source: Scarborough 2013-14, Universe = 3,316,205 women 18+ living in Philadelphia

8. Healthy & Fashionable Women
Metro Women readers are #1 spenders on all things fitness & beauty
23%
11%
24%
did yoga / pilates in the last 12 months
used a day spa in the last 3 months
shopped in jewelry stores in the past 3 months
Metro Women readers vs other readers and population
Metro Daily News Inquirer Female population
Metro female readers are 152% more likely to use a spa and 44% more likely to
shop in a jewelery store than Daily News readers.
Source: Scarborough 2013-14, Universe = 3,316,205 women 18+ living in Philadelphia