The document outlines plans for developing a brand identity for Tinybop, including logos, icons, colors, typography, tones of voice, and product illustrations. It discusses establishing three toy product series under the Tinybop brand focused on toys for tomorrow. Examples are also provided of different typefaces including Memphis Light, Memphis Bold, Futura Book and Futura Bold that could potentially be used as part of the brand identity.

1. T O M O R R O W
T O Y S
F O R

3. The process
of developing
a brand
for Tinybop.

4. T I N Y B O P
Toys for tomorrow.

6. Set of 108 British natural history
books, containing topics
relevant to the British Isles.
Published since 1945.
T H E N E W N A T U R A L I S T

7. P R O D U C T S E R I E S
A
P R O D U C T S E R I E S
B
P R O D U C T S E R I E S
C

8. P R O D U C T S E R I E S
A
P R O D U C T S E R I E S
B
P R O D U C T S E R I E S
C

10. L O G O
I C O N S
C O L O R S
T Y P O G R A P H Y
P A T T E R N S
T O N E O F V O I C E
S O U N D / M U S I C
A P P I C O N S
P R O D U C T T I T L I N G
C O L O R S
U I
I L L U S T R A T I O N

13. T O M O R R O W
F O R
T O Y S
TOYSFORTOMORROW
TOYS
FOR
T
O
M O
R
R
OW
•
T
O
M
O
R
R
O
W
F
O
R
T
O
Y
S
TOYSFORT
O M
ORR
O W
T O Y S
F O R
T O M O R R O W

14. [Date]
[Recipient Name]
[Recipient’s Company]
[Recipient’s Address]
[Recipient’s Address]
Dear [Recipient Name]:
[Content] The body of the letter should be preceded by one line break. Three line breaks
precede the salutaiton. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do
eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam,
quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Paragraphs are not indented, and are also preceded by one line break. Insert two line
breaks before the closing salutation. Leave four lines breaks before your name and title
and remember to add your signature to this space. Duis aute irure dolor in reprehenderit
in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat
cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
[CLOSING (Sincerely, Respectfully, Regards, etc.)],
[Sender’s Name]
[Sender’s Title]
10 JAY STRE ET, SUITE 418 BROOKLYN NY 112 01 T I NYBOP.COM @ T I NYBOP

20. REJECTED

21. 1 2 3

26. CAN WE INSERT VIDEO OF
LOGO ANIMATION?

31. H A N D B O O K
MAN U E L POU R L E
CORPS HUMAIN 身体
手册
N

32. H A N D B O O K
H A N D B O O K H A N D B O O K

33. L O G O
I C O N S
C O L O R S
T Y P O G R A P H Y
P A T T E R N S
T O N E O F V O I C E
S O U N D / M U S I C
A P P I C O N S
P R O D U C T T I T L I N G
C O L O R S
U I
I L L U S T R A T I O N

36. This is Memphis Light.
Memphis was designed
by Dr. Rudolf Wolf in 1929
for the Stempel foundry.
It is a geometric slab serif
that is smart and stylish,
all at the same time.
This is Memphis Bold.
This is Futura Book.
Futura was first developed out of the
Bauhaus movement in Germany and
followed the philosophy of form follows
function. In 1927, Paul Renner sketched
the original drawings that were loosely
based on the forms of the circle, triangle
and square. He worked to develop a
versatile sans serif that has proven to be
timelessly modern.
This is Futura Bold.
0123456789!?

40. @tinybop
@melyjun