Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The process of developing a brand for Tinybop.

921 views

Published on

Building a brand goes beyond the initial launch of a company and its product, extending into the most functional of details and the most abstract of future roadmaps. At Tinybop, everything we create, down to the concept of open play we design in our products, builds on the brand.

Published in: Design
  • Be the first to comment

The process of developing a brand for Tinybop.

  1. 1. T O M O R R O W T O Y S F O R
  2. 2. The process 
 of developing a brand 
 for Tinybop.
  3. 3. T I N Y B O P Toys for tomorrow.
  4. 4. Set of 108 British natural history books, containing topics 
 relevant to the British Isles. Published since 1945. T H E N E W N A T U R A L I S T
  5. 5. P R O D U C T S E R I E S 
 A P R O D U C T S E R I E S 
 B P R O D U C T S E R I E S 
 C
  6. 6. P R O D U C T S E R I E S 
 A P R O D U C T S E R I E S 
 B P R O D U C T S E R I E S 
 C
  7. 7. L O G O I C O N S C O L O R S T Y P O G R A P H Y P A T T E R N S T O N E O F V O I C E S O U N D / M U S I C A P P I C O N S P R O D U C T T I T L I N G C O L O R S U I I L L U S T R A T I O N
  8. 8. T O M O R R O W F O R T O Y S TOYSFORTOMORROW TOYS FOR T O M O R R OW • T O M O R R O W F O R T O Y S TOYSFORT O M ORR O W T O Y S F O R T O M O R R O W
  9. 9. [Date] [Recipient Name] [Recipient’s Company] [Recipient’s Address] [Recipient’s Address] Dear [Recipient Name]: [Content] The body of the letter should be preceded by one line break. Three line breaks precede the salutaiton. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Paragraphs are not indented, and are also preceded by one line break. Insert two line breaks before the closing salutation. Leave four lines breaks before your name and title and remember to add your signature to this space. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. [CLOSING (Sincerely, Respectfully, Regards, etc.)], [Sender’s Name] [Sender’s Title] 10 JAY STRE ET, SUITE 418 BROOKLYN NY 112 01 T I NYBOP.COM @ T I NYBOP
  10. 10. REJECTED
  11. 11. 1 2 3
  12. 12. CAN WE INSERT VIDEO OF LOGO ANIMATION?
  13. 13. H A N D B O O K MAN U E L POU R L E CORPS HUMAIN 身体 手册 N
  14. 14. H A N D B O O K H A N D B O O K H A N D B O O K
  15. 15. L O G O I C O N S C O L O R S T Y P O G R A P H Y P A T T E R N S T O N E O F V O I C E S O U N D / M U S I C A P P I C O N S P R O D U C T T I T L I N G C O L O R S U I I L L U S T R A T I O N
  16. 16. This is Memphis Light. Memphis was designed by Dr. Rudolf Wolf in 1929 for the Stempel foundry. It is a geometric slab serif that is smart and stylish, all at the same time. This is Memphis Bold. This is Futura Book. Futura was first developed out of the Bauhaus movement in Germany and followed the philosophy of form follows function. In 1927, Paul Renner sketched the original drawings that were loosely based on the forms of the circle, triangle and square. He worked to develop a versatile sans serif that has proven to be timelessly modern. This is Futura Bold. 0123456789!?
  17. 17. @tinybop @melyjun

×