Melanie Seibert is a freelance writer who specializes in technical writing, content strategy, and SEO copywriting. She has a BA and MA in English and has worked as an in-house copywriter and technical writer. The document discusses how to write optimized content for both search engines and human readers. It provides tips for incorporating keywords, writing effective page titles, headings, links, metadata, and content on pages. The goal is to make content findable by search engines and understandable and useful for human readers to help increase conversions and rankings.
2. About me
I have a BA and MA in English.
I worked as an in-house copywriter for a
catalog and web retailer for 4 years.
Also worked as a technical writer for a total
of 3 years.
Now doing tech writing, content strategy,
and freelance web writing, including SEO.
19. “A Web crawler [robot] is a
computer program that
browses the World Wide
Web in a methodical,
automated manner or
in an orderly fashion.”
— Wikipedia
22. This is bad because:
It clutters the site.
It makes it harder to find what I want.
It hurts the site’s credibility.
23. So how should you optimize
your copy?
Your web copy should be:
• findable
• usable
24. Copy that ranks well, Helpful copy that
vs.
but doesn’t help no one can find.
humans.
Both are equally useless.
25. “SEO copywriting is not about trying to trick
search engines by stuffing content with
unrelated keywords or with so many keywords
that the copy sounds silly. Good SEO
copywriting makes your page more readable
for both search engines and humans.”
— Yahoo! Style Guide (emphasis theirs)
48. •Update frequently.
(Blogging helps.)
•Some experts recommend
300 words per page.
•Make it useful and actionable.
•Keyword density should be
below 5.5%