Marketing a film through materials, PR, and social media aims to increase mass consumption of the film through screenings, DVD sales, or online views. A company that acquired the rights to a film will promote it to gain revenue from the public viewing the film in various formats.

1. It’s the promotion of a film through marketing
material public relations and social media to educe the
mass consumption of the product by the public e.g.. In
cinema screenings, DVD sales or internet views. By a
company who have acquired the rights of the film.

3. Independent