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DJANGO UNCHAINED 
CASE STUDY 
By Louis Pollock
INFORMATION 
 Directed by-Quentin Tarantino 
 Produced by-Stacey Sher, Reginald Hudlin and Pilar Savone. 
 Starring-Jamie Foxx, Christoph Waltz, Leonardo DiCaprio,Kerry 
Washington and Samuel L. Jackson. 
 Country- United States 
 Budget- $100 million 
 Box office- $425,368,238 
 Distributed by- The Weinstein Company (North America) and 
Columbia Pictures 
 Production company- The Weinstein Company and Columbia 
Pictures
1.the issues raised by media ownership in contemporary media practice; (how does who 
owns a media company influence the type of film made and its potential success? For 
example do BIG companies make BIG films and therefore make all the money? Is it 
possible for small companies to succeed?) 
2.the importance of cross media convergence and synergy in production, distribution and 
marketing; (how do companies work together to produce, distribute and publicize a film? 
How can Disney use their size to promote and publicise a film? How can small companies 
work together to promote their business' when making and promoting a film?) 
3.the technologies that have been introduced in recent years at the levels of production, 
distribution, marketing and exchange; (how has the introduction of digital film, 3D, DVD, 
Blu-ray, internet streaming, downloadable content, home cinema influenced the types of 
films made, the way we watch them and the way we 'buy' them?) 
4.the significance of proliferation in hardware and content for institutions and audiences; 
(how and why have film companies had to alter the way they work now everyone has 
web enabled phones, PC's, tablets etc? How have audiences changed their viewing 
habits now we no longer need to go to the cinema to watch a film) 
5.the importance of technological convergence for institutions and audiences; (can you 
think of examples of how different technologies have come together to help the film 
industry?) 
6.the issues raised in the targeting of national and local audiences (specifically, British) by 
international or global institutions; (how do film companies try and attract their audience? 
Do they do different things in different countries?) 
7.the ways in which the candidates’ own experiences of media consumption illustrate 
wider patterns and trends of audience behaviour. (what is your opinion on the above? Do 
you see the developments as a good or bad thing?)
1.THE ISSUES RAISED BY MEDIA OWNERSHIP IN CONTEMPORARY MEDIA PRACTICE; (HOW DOES WHO OWNS A 
MEDIA COMPANY INFLUENCE THE TYPE OF FILM MADE AND ITS POTENTIAL SUCCESS? FOR EXAMPLE DO BIG 
COMPANIES MAKE BIG FILMS AND THEREFORE MAKE ALL THE MONEY? IS IT POSSIBLE FOR SMALL COMPANIES 
TO SUCCEED?) 
 The film was made by The Weinstein company and 
Columbia Pictures. Columbia Pictures are apart of the ‘Big 
six’, this was shown through the budget of the film being 
$100,000,000. Columbia Pictures also brought a large 
audience in for this film, being apart of the big six, this also 
helped the film to be marketed and advertised on a global 
stage. As the budget was only $100,000,00, this left a lot of 
money to be made off the film due to the companies whom 
made the film and distributed the film too.
2.THE IMPORTANCE OF CROSS MEDIA CONVERGENCE AND SYNERGY IN PRODUCTION, 
DISTRIBUTION AND MARKETING; (HOW DO COMPANIES WORK TOGETHER TO PRODUCE, 
DISTRIBUTE AND PUBLICIZE A FILM? HOW CAN DISNEY USE THEIR SIZE TO PROMOTE AND 
PUBLICISE A FILM? HOW CAN SMALL COMPANIES WORK TOGETHER TO PROMOTE THEIR 
BUSINESS' WHEN MAKING AND PROMOTING A FILM?) 
 Companies working with the film joined together 
with their fan bases

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Django unchained

  • 1. DJANGO UNCHAINED CASE STUDY By Louis Pollock
  • 2. INFORMATION  Directed by-Quentin Tarantino  Produced by-Stacey Sher, Reginald Hudlin and Pilar Savone.  Starring-Jamie Foxx, Christoph Waltz, Leonardo DiCaprio,Kerry Washington and Samuel L. Jackson.  Country- United States  Budget- $100 million  Box office- $425,368,238  Distributed by- The Weinstein Company (North America) and Columbia Pictures  Production company- The Weinstein Company and Columbia Pictures
  • 3. 1.the issues raised by media ownership in contemporary media practice; (how does who owns a media company influence the type of film made and its potential success? For example do BIG companies make BIG films and therefore make all the money? Is it possible for small companies to succeed?) 2.the importance of cross media convergence and synergy in production, distribution and marketing; (how do companies work together to produce, distribute and publicize a film? How can Disney use their size to promote and publicise a film? How can small companies work together to promote their business' when making and promoting a film?) 3.the technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange; (how has the introduction of digital film, 3D, DVD, Blu-ray, internet streaming, downloadable content, home cinema influenced the types of films made, the way we watch them and the way we 'buy' them?) 4.the significance of proliferation in hardware and content for institutions and audiences; (how and why have film companies had to alter the way they work now everyone has web enabled phones, PC's, tablets etc? How have audiences changed their viewing habits now we no longer need to go to the cinema to watch a film) 5.the importance of technological convergence for institutions and audiences; (can you think of examples of how different technologies have come together to help the film industry?) 6.the issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions; (how do film companies try and attract their audience? Do they do different things in different countries?) 7.the ways in which the candidates’ own experiences of media consumption illustrate wider patterns and trends of audience behaviour. (what is your opinion on the above? Do you see the developments as a good or bad thing?)
  • 4. 1.THE ISSUES RAISED BY MEDIA OWNERSHIP IN CONTEMPORARY MEDIA PRACTICE; (HOW DOES WHO OWNS A MEDIA COMPANY INFLUENCE THE TYPE OF FILM MADE AND ITS POTENTIAL SUCCESS? FOR EXAMPLE DO BIG COMPANIES MAKE BIG FILMS AND THEREFORE MAKE ALL THE MONEY? IS IT POSSIBLE FOR SMALL COMPANIES TO SUCCEED?)  The film was made by The Weinstein company and Columbia Pictures. Columbia Pictures are apart of the ‘Big six’, this was shown through the budget of the film being $100,000,000. Columbia Pictures also brought a large audience in for this film, being apart of the big six, this also helped the film to be marketed and advertised on a global stage. As the budget was only $100,000,00, this left a lot of money to be made off the film due to the companies whom made the film and distributed the film too.
  • 5. 2.THE IMPORTANCE OF CROSS MEDIA CONVERGENCE AND SYNERGY IN PRODUCTION, DISTRIBUTION AND MARKETING; (HOW DO COMPANIES WORK TOGETHER TO PRODUCE, DISTRIBUTE AND PUBLICIZE A FILM? HOW CAN DISNEY USE THEIR SIZE TO PROMOTE AND PUBLICISE A FILM? HOW CAN SMALL COMPANIES WORK TOGETHER TO PROMOTE THEIR BUSINESS' WHEN MAKING AND PROMOTING A FILM?)  Companies working with the film joined together with their fan bases