UGC

1. User-Generated
Content

2. UGC
 What is UGC?
 UGC is content that is generated by individual users or peers
that has the potential to create engagement and/or drive
conversation
 The primary types of UGC include social platforms, photos,
video, reviews/forums, blogs, and podcast content
 Everyone is a good storyteller
 Next iteration of word-of-mouth
 Maturation of social media and mobile

3. Key Benefits
 Heightened ConsumerTrust
 Stronger Brand Engagement
 More earned media
 New Opportunities
 Cost-efficient Content Pipeline

4. Examples of
UGC

5. Examples of
UGC

6. Examples of
UGC

8. A Day in the
Life

9. PeopleTrust
UGC More
ThanThey Do
Other Media

10. UGC
Outperforms
Paid Media
Across Major
Brand Metrics