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Linking Spec to Case Studies


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Linking Spec to Case Studies

  1. 1. The Hobbit The Fifth Estate Shifty 1. the issues raised by media ownership in contemporary media practice; 2. the importance of cross media convergence and synergy in production, distribution and marketing; 3. the technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange; 4. the significance of proliferation in hardware and content for institutions and audiences; 5. the importance of technological convergence for institutions and audiences; 6. the issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions; 7. the ways in which the candidates’ own experiences of media consumption illustrate wider patterns and trends of audience behaviour.