SlideShare a Scribd company logo

McBru Video Series - Isilon

•Download as PPT, PDF•
•
McClenahan Bruer
McClenahan Bruer
Technology
1 of 3
McBru Video Series: How Isilon drove to acquisition via influencer relations and social media
Lucas Welch, PR manager of Isilon (a division of EMC), discusses how tech B2B agency McClenahan Bruer (McBru) helped craft and tell the storage company's turnaround story through an integrated influencer relations and social media program. In November 2010, Isilon was acquired by EMC for $2.25 billion. NEXT PAGE
Thank You

Recommended

McBru Customer Listening
McBru Customer Listening McBru Customer Listening
McBru Customer Listening McClenahan Bruer
 
McBru Insights: A Study of ChineseTechnology Innovators 2007
McBru Insights: A Study of ChineseTechnology Innovators 2007McBru Insights: A Study of ChineseTechnology Innovators 2007
McBru Insights: A Study of ChineseTechnology Innovators 2007McClenahan Bruer
 
McBru 2012 innotech some awards entry
McBru 2012 innotech some awards entryMcBru 2012 innotech some awards entry
McBru 2012 innotech some awards entryMcClenahan Bruer
 
McBru Insights: A Survey of US Technology Innovators 2005
McBru Insights: A Survey of US Technology Innovators 2005McBru Insights: A Survey of US Technology Innovators 2005
McBru Insights: A Survey of US Technology Innovators 2005McClenahan Bruer
 
Mr Know It All: Brainy B2B Brands for a Social, Mobile World
Mr Know It All: Brainy B2B Brands for a Social, Mobile WorldMr Know It All: Brainy B2B Brands for a Social, Mobile World
Mr Know It All: Brainy B2B Brands for a Social, Mobile WorldMcClenahan Bruer
 
McBru Social Media Case Study - Reaction Design
McBru Social Media Case Study - Reaction DesignMcBru Social Media Case Study - Reaction Design
McBru Social Media Case Study - Reaction DesignMcClenahan Bruer
 
Social Media for B2B Tech at PRSA 2013 Digital Impact Conference
Social Media for B2B Tech at PRSA 2013 Digital Impact ConferenceSocial Media for B2B Tech at PRSA 2013 Digital Impact Conference
Social Media for B2B Tech at PRSA 2013 Digital Impact ConferenceMcClenahan Bruer
 
McBru Product Launch Case Study - Isilon
McBru Product Launch Case Study - IsilonMcBru Product Launch Case Study - Isilon
McBru Product Launch Case Study - IsilonMcClenahan Bruer
 

Recommended

McBru Customer Listening
McBru Customer Listening McBru Customer Listening
McBru Customer Listening McClenahan Bruer
 
McBru Insights: A Study of ChineseTechnology Innovators 2007
McBru Insights: A Study of ChineseTechnology Innovators 2007McBru Insights: A Study of ChineseTechnology Innovators 2007
McBru Insights: A Study of ChineseTechnology Innovators 2007McClenahan Bruer
 
McBru 2012 innotech some awards entry
McBru 2012 innotech some awards entryMcBru 2012 innotech some awards entry
McBru 2012 innotech some awards entryMcClenahan Bruer
 
McBru Insights: A Survey of US Technology Innovators 2005
McBru Insights: A Survey of US Technology Innovators 2005McBru Insights: A Survey of US Technology Innovators 2005
McBru Insights: A Survey of US Technology Innovators 2005McClenahan Bruer
 
Mr Know It All: Brainy B2B Brands for a Social, Mobile World
Mr Know It All: Brainy B2B Brands for a Social, Mobile WorldMr Know It All: Brainy B2B Brands for a Social, Mobile World
Mr Know It All: Brainy B2B Brands for a Social, Mobile WorldMcClenahan Bruer
 
McBru Social Media Case Study - Reaction Design
McBru Social Media Case Study - Reaction DesignMcBru Social Media Case Study - Reaction Design
McBru Social Media Case Study - Reaction DesignMcClenahan Bruer
 
Social Media for B2B Tech at PRSA 2013 Digital Impact Conference
Social Media for B2B Tech at PRSA 2013 Digital Impact ConferenceSocial Media for B2B Tech at PRSA 2013 Digital Impact Conference
Social Media for B2B Tech at PRSA 2013 Digital Impact ConferenceMcClenahan Bruer
 
McBru Product Launch Case Study - Isilon
McBru Product Launch Case Study - IsilonMcBru Product Launch Case Study - Isilon
McBru Product Launch Case Study - IsilonMcClenahan Bruer
 
McBru Content Marketing
McBru Content MarketingMcBru Content Marketing
McBru Content MarketingMcClenahan Bruer
 
McBru Branding Services
McBru Branding ServicesMcBru Branding Services
McBru Branding ServicesMcClenahan Bruer
 
McBru Social Media for the IT Industry
McBru Social Media for the IT Industry McBru Social Media for the IT Industry
McBru Social Media for the IT Industry McClenahan Bruer
 
McBru Influencer Relations Case Study – Isilon
McBru Influencer Relations Case Study – Isilon McBru Influencer Relations Case Study – Isilon
McBru Influencer Relations Case Study – Isilon McClenahan Bruer
 
McBru Influencer Relations Case Study – Altium
McBru Influencer Relations Case Study – Altium McBru Influencer Relations Case Study – Altium
McBru Influencer Relations Case Study – Altium McClenahan Bruer
 
McBru Brand Identity Case Study: SMSC
McBru Brand Identity Case Study: SMSCMcBru Brand Identity Case Study: SMSC
McBru Brand Identity Case Study: SMSCMcClenahan Bruer
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...DianaGray10
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobeapidays
 
🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘RTylerCroy
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...Martijn de Jong
 
Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024The Digital Insurer
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAndrey Devyatkin
 
GenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdfGenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdflior mazor
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Enterprise Knowledge
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)Gabriella Davis
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024Rafal Los
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityPrincipled Technologies
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationRadu Cotescu
 
Developing An App To Navigate The Roads of Brazil
Developing An App To Navigate The Roads of BrazilDeveloping An App To Navigate The Roads of Brazil
Developing An App To Navigate The Roads of BrazilV3cube
 
Tech Trends Report 2024 Future Today Institute.pdf
Tech Trends Report 2024 Future Today Institute.pdfTech Trends Report 2024 Future Today Institute.pdf
Tech Trends Report 2024 Future Today Institute.pdfhans926745
 
What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?Antenna Manufacturer Coco
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationMichael W. Hawkins
 

More Related Content

More from McClenahan Bruer

McBru Social Media for the IT Industry
McBru Social Media for the IT Industry McBru Social Media for the IT Industry
McBru Social Media for the IT Industry McClenahan Bruer
 
McBru Influencer Relations Case Study – Isilon
McBru Influencer Relations Case Study – Isilon McBru Influencer Relations Case Study – Isilon
McBru Influencer Relations Case Study – Isilon McClenahan Bruer
 
McBru Influencer Relations Case Study – Altium
McBru Influencer Relations Case Study – Altium McBru Influencer Relations Case Study – Altium
McBru Influencer Relations Case Study – Altium McClenahan Bruer
 
McBru Brand Identity Case Study: SMSC
McBru Brand Identity Case Study: SMSCMcBru Brand Identity Case Study: SMSC
McBru Brand Identity Case Study: SMSCMcClenahan Bruer
 

More from McClenahan Bruer (6)

McBru Content Marketing
McBru Content MarketingMcBru Content Marketing
McBru Content Marketing
 
McBru Branding Services
McBru Branding ServicesMcBru Branding Services
McBru Branding Services
 
McBru Social Media for the IT Industry
McBru Social Media for the IT Industry McBru Social Media for the IT Industry
McBru Social Media for the IT Industry
 
McBru Influencer Relations Case Study – Isilon
McBru Influencer Relations Case Study – Isilon McBru Influencer Relations Case Study – Isilon
McBru Influencer Relations Case Study – Isilon
 
McBru Influencer Relations Case Study – Altium
McBru Influencer Relations Case Study – Altium McBru Influencer Relations Case Study – Altium
McBru Influencer Relations Case Study – Altium
 
McBru Brand Identity Case Study: SMSC
McBru Brand Identity Case Study: SMSCMcBru Brand Identity Case Study: SMSC
McBru Brand Identity Case Study: SMSC
 

Recently uploaded

Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...DianaGray10
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobeapidays
 
🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘RTylerCroy
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...Martijn de Jong
 
Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024The Digital Insurer
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAndrey Devyatkin
 
GenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdfGenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdflior mazor
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Enterprise Knowledge
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)Gabriella Davis
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024Rafal Los
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityPrincipled Technologies
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationRadu Cotescu
 
Developing An App To Navigate The Roads of Brazil
Developing An App To Navigate The Roads of BrazilDeveloping An App To Navigate The Roads of Brazil
Developing An App To Navigate The Roads of BrazilV3cube
 
Tech Trends Report 2024 Future Today Institute.pdf
Tech Trends Report 2024 Future Today Institute.pdfTech Trends Report 2024 Future Today Institute.pdf
Tech Trends Report 2024 Future Today Institute.pdfhans926745
 
What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?Antenna Manufacturer Coco
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationMichael W. Hawkins
 
HTML Injection Attacks: Impact and Mitigation Strategies
HTML Injection Attacks: Impact and Mitigation StrategiesHTML Injection Attacks: Impact and Mitigation Strategies
HTML Injection Attacks: Impact and Mitigation StrategiesBoston Institute of Analytics
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slidevu2urc
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdfhans926745
 

Recently uploaded (20)

Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
 
🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 
GenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdfGenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdf
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organization
 
Developing An App To Navigate The Roads of Brazil
Developing An App To Navigate The Roads of BrazilDeveloping An App To Navigate The Roads of Brazil
Developing An App To Navigate The Roads of Brazil
 
Tech Trends Report 2024 Future Today Institute.pdf
Tech Trends Report 2024 Future Today Institute.pdfTech Trends Report 2024 Future Today Institute.pdf
Tech Trends Report 2024 Future Today Institute.pdf
 
What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day Presentation
 
HTML Injection Attacks: Impact and Mitigation Strategies
HTML Injection Attacks: Impact and Mitigation StrategiesHTML Injection Attacks: Impact and Mitigation Strategies
HTML Injection Attacks: Impact and Mitigation Strategies
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf
 

McBru Video Series - Isilon

  • 1. McBru Video Series: How Isilon drove to acquisition via influencer relations and social media
  • 2. Lucas Welch, PR manager of Isilon (a division of EMC), discusses how tech B2B agency McClenahan Bruer (McBru) helped craft and tell the storage company's turnaround story through an integrated influencer relations and social media program. In November 2010, Isilon was acquired by EMC for $2.25 billion. NEXT PAGE