Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

McBru Video Series - Isilon


Published on

Published in: Technology
  • Be the first to comment

McBru Video Series - Isilon

  1. 1. McBru Video Series: How Isilon drove to acquisition via influencer relations and social media
  2. 2. Lucas Welch, PR manager of Isilon (a division of EMC), discusses how tech B2B agency McClenahan Bruer (McBru) helped craft and tell the storage company's turnaround story through an integrated influencer relations and social media program. In November 2010, Isilon was acquired by EMC for $2.25 billion. NEXT PAGE
  3. 3. Thank You