Century 21 Education conducted a certificate program through Hootsuite Social for Business to teach their global affiliated sales professionals how to use social media effectively. A survey found that while most agents saw social media's potential for relationship building, only 31% felt skilled in using it. The program increased understanding of social media's impact by 32% and confidence applying lessons by 76%. 82.2% of agents said the course would help achieve goals, and 84% would recommend it. Participant quotes showed social media skills helping them connect and promoting their business. As of November, over 2,100 agents were enrolled with 134 completing certificates. The program aimed to provide faster time to value through social media skills and greater realization of its enterprise opportunities.

1. CENTURY 21 Education Impact
Report
Creating Faster Time to Value with Education
CENTURY 21 University - Hootsuite Social for Business Certificate

2. Matt Gentile, Global Director - Social Media, Century 21
“This customized solution will help our
global affiliated sales professionals
stand out with consumers, and build
stronger online relationships.”

3. In “21 minutes of daily Social” we want our agents to…
Build an
Audience
Foster
Relationships
Follow
up
Corporate Direction Provided

4. Agent & Broker
Goals Surfaced Increase awareness for their
own business, project or
personal brand.
62.2%
Help them excel within their
current (or future) role.
Help them better serve
their clients.
19.5%
14.1%
From Survey Data of 185 C21 Affiliated agents and broker

5. Results thus far…

6. Agent Learning Journey
Before
83% of Agents believe
social media can strongly impact
their sphere of influence, yet
only 31% said they had the
skills to do something about it.
32% increase in their
understanding of how social
media can impact relationship
building and a 76% increase in
confidence to apply key
lessons learned.
82.2% of Agents said
that this course will help
them accomplish their
primary objective, and 84%
would recommend this
course to their colleagues!
Results
During

7. “It was helpful to
learn how to
combine social
media outlets and
be able to post and
search through a
few at one time. This
will help me stay
connected with
clients and future
business partners.”
“It made me sign up
for other social
medias I would not
have done
otherwise. An
awareness of how it
works, how to make
it effective for me.”
“Looking forward to
teaching this to our
agents. This will put
us above the
competition in social
media!”
Participant Quotes
"Extremely Helpful! I
can't wait to get
started!!"
C21 Learning Participant Data:
● 2,100+ are actively enrolled
● 134 obtained their Certificate of Completion
Data as of November 25, 2015

8. Faster Time to Value
Full Enterprise Opportunity of Social Media
Earlier Value Realization
Value
Time
Suggested results from
implementing previous
solutions.
Greater
Value
Realization
C21® "Social for
Business"

9. Thank you!
For more information:
Hootsuite.com
Michael Blondé
Business Development Director,
Customer Success
Follow @Michael Blonde