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AGILE
PROJECTS
Follow the value
MODTAGER: S&M Oticon DATO: 19-12-2014 ANSVARLIG: Martin Nymann Vinther
AGILE IS NOT MAGIC !
… It’s just much better than traditional approaches
”EARLY DELIVERY OF
BUSINESS VALUE”	
  
Agile is…	
  
Alistair Cockburn	
  
Assume	
  you	
  are	
  
building	
  the	
  
WRONG	
  thing!	
  	
  
Follow the value
Everything	
  decided	
  
(and	
  locked)	
  
up-­‐front	
  
Something	
  decided	
  
up-­‐front	
  
X	
   $	
  
X	
   X?	
   Y	
  
Y	
   $	
  
A	
  liAle	
  decided	
  
up-­‐front	
   $	
  
!	
  
?	
  
Demo on REAL Users/Customers
Minimum Viable Product
•  Assume you are
building the WRONG
thing!
•  How can we find out as
quickly as possible?
•  List your hypotheses
•  Build an MVP to
validate/invalidate it
Example:
Hypotheses:	
  
	
  
1.	
  File	
  sync	
  is	
  a	
  
problem	
  for	
  people	
  
2.	
  Our	
  product	
  will	
  
solve	
  the	
  problem	
  
3.	
  People	
  will	
  buy	
  
our	
  product	
  
Demo	
  video:	
  
Ref:	
  Henrik	
  Kniberg	
  
Paper Prototyping = Lo-tech MVP
Minimum Viable Product
•  It is simply the fastest way to start learning how to
build a sustainable business with the minimum
amount of effort
•  The goal of the MVP is to begin the process of
learning, not end it. Unlike a prototype or concept
test, an MVP is designed not just to answer
product design or technical questions. Its goal is to
test fundamental business hypotheses.
Don’t fall in love with you product
Google	
  Buzz	
  
Launched:	
  2010	
  
DisconLnued:	
  2011	
  
Google	
  Wave	
  
Launched:	
  2010	
  
DisconLnued:	
  2012	
  
Google	
  Answers	
  
Launched:	
  2003	
  
DisconLnued:	
  2006	
  
Does it solve the problem ?
To	
  do	
   In	
  progress	
   In	
  ProducFon	
   People	
  
actually	
  use	
  it	
  
Solves	
  the	
  
problem	
  
…	
  in	
  a	
  way	
  
that	
  is	
  beAer	
  
than	
  before	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Done	
  ?	
  
Did we add value ?
Value	
  of	
  soluLon	
   Value	
  of	
  soluLon	
  
RelaLve	
  gain	
  
SLll	
  a	
  good	
  
business	
  case	
  ?	
  
Big Projects usually fail. Regardless of Process
76%	
  
20%	
  
4%	
  
Small	
  Projects	
  
<	
  $1	
  million	
  
10%	
  
52%	
  
38%	
  
Larger	
  Projects	
  
>	
  $1	
  million	
  
Successful	
  
Challanged	
  
Failed	
  
”The	
  Standish	
  Group	
  has	
  categorically	
  stated	
  with	
  much	
  convicLon—backed	
  
by	
  intense	
  research—that	
  the	
  secret	
  to	
  project	
  success	
  is	
  to	
  strongly	
  
recommend	
  and	
  enforce	
  limits	
  on	
  size	
  and	
  complexity.”	
  
”These	
  two	
  factors	
  trump	
  all	
  other	
  factors.”	
   Henrik	
  Kniberg	
  
Big Bang = Big Risk
Ref:	
  Henrik	
  Kniberg	
  
Incremental development
Don’t build up risk… build up value!!
Fastest learner wins!
Ref:	
  Henrik	
  Kniberg	
  
AGILE PROJECT MANAGEMENT
IS PUPOSELY DIFFERENT FROM
TRADITIONAL
PROJECT MANAGEMENT
Agile project leadership
22
Individuals and
interactions
over
Processes and
tools
Working
software
over
Comprehensive
documentation
Customer
collaboration
over
Contract
negotiation
Responding to
change
over
Following a
plan
23
THANKS
FOR
LISTENING
GET IN TOUCH VIA:
VINTHER@UGILIC.DK
TWITTER:
@MARTINVINTHER
(+45) 29 89 53 10
UGILIC.DK/VINTHER

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