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IAB Online Video Summit 2014

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Marnick Vandebroek
Marnick Vandebroek

Presentation I gave for the 2014 IAB Netherlands Online Video Summit in the Eye Amsterdam. About how online video should be seen, used and why TV is a friend, but not an equal. What makes a good online video and what can we learn from the Doritos case.

Marketing
1 of 15
ONLINE VIDEO FACTORY BY THE WATER
OLV GRP
SNACKABLE REAL INFLUENCERS INSIGHT
ONLINE VIDEO FACTORY BY THE WATER

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IAB Online Video Summit 2014

Editor's Notes

  1. 2-4% extra audience reached – bigger impact on awareness – higher impact on purchase intent – accuen cheaper, premium buy more quality