This document outlines a promotional campaign for Yardley bathing soaps. It will take place in September 2009 in several major Indian cities at modern retail shops in reputed malls. Consumers can participate in contests and challenges to win prizes by identifying exotic soap fragrances or taking photos. The goal is to increase awareness and trial of Yardley's soap products among urban Indian consumers.

2. Introduction about Yardley

3. Introduction about the Product
Product category: Bathing Soap

4. Product Details
English Lavender 100 g Soap
English Rose 100 g Soap
Sandalwood 100 g Soap
Jasmine 100 g Soap
Red Rose 100 g Soap
English Lavender 3 x 100 g Soap
English Rose 3 x 100 g Soap
Sandalwood 3 x 100 g Soap
Jasmine 3 x 100 g Soap
Red Rose 3 x 100 g Soap

5. Objective of the promotion

6. Target Audience

7. Activity Details
3rd & 4th week of September 2009
(minimum 15 days )
Mumbai, Delhi,Bangalore,Chennai
Hyderabad, Pune &Gurgaon
Promotions at
Modern Retail shops in
reputed malls

8. Touch points

9. Ideas
Count your soap before they hatch

11. Process

12. Contest Form

13. Prize Distribution

14. Other ideas

15. Challenge 1:Exotic Cards

16. Challenge 2: Exotic fragrance

17. Challenge 3: Exotic Hit

18. Challenge 4: Exotic Roll

19. Challenge 5: Exotic Hunt

20. Pamper Thy Self

23. Pose Up

24. Thanks