1. DON CESAR HOTEL
Porto Vecchio (Corsica)
FOLLIN-ARBELET Valentine
GODARD Marie
MBA2A

2. DON CESAR HOTEL
 Independent 5-star hotel
 Has just opened: April 2012

3. Current reputation?
 Official website: clear and simple, diaporama
of nice pictures, map localization…
 Easy to find: good visibility on search engines
 2 available languages: French & English (5 for
booking)
 Direct booking program on the website
 Visibility on Facebook, Twitter, TripAdvisor
 Visibility on various agregators and OTAs:
hoteliercorse, Booking.com,
hotelscorse.com…

10. HOW TO OPTIMIZE ONLINE
REPUTATION?
OUR ACTION PLAN

11. 1st STEP: IMPROVE THE
WEBSITE
 Virtual visit: more  IMPROVE THE
interactivity CONTENT
 Links to other - More pictures (e.g.
platforms: Mobile restaurant)
App, blog…
- Create a slogan
 Possibility to
download online
brochure

12. 2nd STEP: DEVELOP NEW
PLATFORMS
 Mobile App: possibility to consult number of loyalty
points, book…
 Tablet
 Blog (number of visits=visible)
 Youtube: create videos about hotel offers/services
and surroundings

13. 3rd STEP: IMPROVE YOUR
VISIBILITY ON SOCIAL MEDIA
& SEARCH ENGINES
 For instance « Hotel Porto Vecchio » on
Google
 Create account on Instagram, Youtube,
Pinterest, Tumbler, Foursquare…
 Be more active on existing media: 1
post/tweet per week or every 2 week on
Facebook/Twitter

14. 4th STEP: ENGAGE THE
CUSTOMER
 ACTIONS  OBJECTIVE
- Possibility to put - Create communities
comments directly - Create interdialogue
on the website between customers
- Best comments from - Share of comments
social media appear & ratings
- Online game to win
a dinner at the
restaurant during
the stay

15. 5th STEP:
DIFFERENTIATION
 Conciergerie  Online calendar with
services online special events
(weather, events, (dinners, fitness
restaurants, center/swimming
sightseeings…) pool courses,
yoga…)